In this tab you can set which websites and zones you wish to target with your campaign. By default, all sites and zones are targeted, but you can use the filters to target your campaign more specifically.
Note: If you have switched on the bidder in Step 4: Pricing & Limits, then you will see Automatic Optimization Mode Enabled at the top of this tab and the rest will be greyed out, as your site targeting is being done for you.
Selecting which sites to target
At the top of the tab, you can use the filters to select which sites you wish to target.
Traffic Type: In this drop-down, you can select from sites on the RON, Premium, or Members Area networks. Tick the Include Partner Networks checkbox to include partner network sites with the standard ones.
Target Mode: Here you can select whether to target All sites on the selected network, Include only particular sites, or Exclude them.
Once you select a Target Mode other than All, a list of zones will appear in the bottom half of the screen. You can select individual zones by ticking the checkbox to their left. To add a large number of sites at the same time, click on BULK SELECT ZONES, and add your list of comma-separated Zone IDs.
You can use the drop-down filter to the top right of the list to filter the list according to the targeting that you set in Step 3: Targeting: Choose Targeted to only show the zones you targeted in Step 3, or Global to show all zones.
Creating the campaign
On the right side of the screen in the Campaign Summary section, you will see a summary of the campaign targeting settings. Review this information together with the estimated traffic volume. When you are satisfied, click Create to create the campaign.
Once you have created your campaign, it should start receiving traffic quite quickly. If your campaign is not getting as much traffic as you would like, there are several possible causes.
Check your account balance: Campaigns are stopped if there are insufficient funds.
Check the bid price: A campaign with a low bid could have been out-bid, and so is receiving little or no traffic.
High-quality countries and popular adspots: Campaigns targeting high-quality countries and/or popular adspots must have very competitive bids in order to receive traffic. The prices will change frequently as we operate in real time.
Check Banner/Adspot: If the banner size is incorrect, the campaign won’t run. You should always use an image banner size that matches the format you chose in the first step of creating a campaign. Requirements for the different types of ads can be found here.
Sold out: If a spot or country is already sold out, then no traffic will be available. This might happen if the spot or country is under an exclusive deal.
Popular adspots: Spots that are used very often by Publishers, are therefore heavily targeted by Advertisers. This competition can make it difficult to get these spots if your bid is not competitive. Examples would be Banner 300x250, Banner 728x90 and Popunders.
Campaign targeting problems
You should also check the campaign targeting that you have set in the Targeting tab:
How many impressions are available based on your campaign settings?
Have you chosen incompatible options e.g. targeting the Android operating system but only selecting iPhone in the Device Settings?
Is the bid price/budget too low or excessively high for the traffic you are targeting?
Specific system settings: The campaign's domain/ID Zone targeting settings have been capped: Any campaign blocking or targeting more than 1000 URLs or 2500 ID zones will be automatically deactivated.