The Statistics tab shows you a broad range of information about your campaigns. It allows you to gain insights into the performance of your campaigns and diagnose problems when they occur. The Graph Data panel at the top of the screen shows you charts of data related to your campaigns, while the Table Data panel at the bottom shows you tables of important data for recent dates, as well as the cost of achieving selected conversions.
The information in the Statistics tab is broken down across several tabs: Dates, Campaigns & Variations, Landing Pages, Sites & Zones, Categories, Locations, Devices, OS, Languages, Browsers, Carriers, Ad Block, VR, and Hour/Day Intervals.
Data is displayed in New York time zone (EST or EDT). The only tab where you use a different time zone is the Hour sub-tab within Dates. In this breakdown, you can change the statistics time zone by selecting the corresponding country in the bottom right of the graph on this tab, choosing the corresponding time zone (if there are multiple), then clicking "Apply":
Note: Hourly data is available up to the last 30 days of data.
Adding filters and determining the Time Period of the data
You can add filters to your data for a more granular insight of your results. To filter the currently selected tab based on your desired segment, click on the +ADD FILTER button and select the item/s you wish to filter by.
You can also change the Time Period of your data. The statistics show the Last 7 Days by default, but you can choose a different period by clicking on the calendar icon to the left of the +ADD FILTER button. You can choose a date as far back as January 2019.
You can also drill-down into your data in the Table Data panel. If you click on a specific data row, that segment will be added as a filter to the existing selection of filters and will remain for all other Statistics tabs you navigate to.
Filters and Time Period can be reverted back to default by pressing the Reset Filters button.
When adding a filter, you can either Include or Exclude that filter.
When you choose to Incude a filter, you will limit the data to show only the segments that match the filter conditions. For instance, if you choose to Include Chrome Browser and Android OS, then you will only see the traffic that belongs to that specfic browser and OS.
If you choose to Exclude a filter, you will remove any data that matches any of the conditions you specify. For instance, if you choose to Exclude Chrome Browser and Android OS, then you won't see any traffic coming from that Browser or from that OS.
You can search for specific items within the chosen filter using the search bar. You can also select all available items within the filter by clicking the Select All checkbox. Lastly, you can review all your selected options by clicking the Show Selected Ony checkbox.
Saving Custom Filter Set
Using the Save Report option, you can save filter sets on the statistics page, give this filter set a custom name, and choose from a list of previously saved filter sets.
Saving a report
As a user, the default view of the statistics tab will not have any filters applied. You can either save a filter report by adding a few filters of your choice or choose from the list of already saved filters to obtain the desired view.
- The Statistics page will be reset once you leave to go to another page in Admin Panel.
- You can see the list of saved filters in the Saved Reports dropdown.
- The order of sorting the Saved reports will be the latest one created on top.
Update the existing report or Save As a new report
- You can update an existing saved report by selecting it, changing the filters and then clicking on the Update button.
- The filter setting will be updated and saved under the chosen Saved Report.
- You can also save an existing filter set with another name by clicking on the Save As option.
- Or you can also Save As a new report by adding or removing a few filters from this set.
Rename, Delete a Saved Reports
Using the action buttons against each saved report in the Saved Report drop-down, you can either edit or delete a report.
- The Pencil Icon helps rename a Saved Report. Note that no two reports can have the same name.
- The Bin icon helps delete a Saved Report. Note once a report it deleted, you cannot undo this action.
The Graph Data Panel
For any of the tabs in the Statistics tab, you can choose what information you would like to see in the graphs in the top half of the screen:
All the tabs in the Statistics tab allow you to view charts for Costs, CPC, Clicks, Impressions, Video Impressions, Views, Views Ratio, CPV, CPM, CTR and Conversions. The type of chart will vary depending on the tab:
In the Dates tab and in the Hour/Day Intervals tab, you can view two of the above items presented in two concurrent line and bar graphs. For Dates, you can break these down by Hour, Day, Week, Month or Year. For Hour/Day Intervals, you can break them down by Day of Week and Hour of Day.
Campaigns and Variations, Landing Pages, Sites & Zones, Categories, Devices, Operating Systems, Languages, Browsers, Carriers, Adblock, VR and Ad Format will show a single pie chart with a drop-down menu to select the metric of your choice.
Locations will show you a world map where you can see your data broken down by country. You can zoom in and out of the map using the + and - buttons on the left.
Most of the tabs are broken down into sub-tabs. Clicking items in the General panel will drill down into the related sub-tab. For example, clicking a campaign in the Campaigns panel will take you to the Variations sub-tab, which will show variations of that campaign.
The Table Data Panel
The Table Data panel shows the data from the chart in tabular format. In the Show X entries drop-down in the top right of the Table Data panel, you can choose how many lines of data you wish to see in the table. You can also click the arrows beside any of the column headers and sort the data from lowest to highest value.
By default, the Table Data panel only contains the General Panel. However, you can add the Video, Conversions and RTB panels to the right of the General panel through the Toggle Options.
The General Panel
In the General Panel you will see the item you are viewing data for on the far left, and to the right the associated data, including Impressions, Clicks, CPM, Costs, CTR, and CPC.
The Video Panel
If the range of the data you selected includes Video traffic, then you will also see the Video Panel, which includes Video Impressions, Views Views Ratio (which is the percentage of views based on the video impressions) and the CPV.
The Conversions Panel
The Conversions panel shows the amount of conversions you generated and various additional metrics that determine the profitability of your campaigns:
- Cnvs.: shows the amount of conversions generated for that specific goal.
- eCPA (effective Cost Per Action): shows the actual price you paid to achieve each conversion.
- CR (Conversion Rate): number of conversions divided by number of clicks.
- CV (Conversion Value): value of the conversion. This column will show the value you assigned to the conversion goal during its set up (if you selected "Fixed" value) or will say "Dynamic", in case you selected "Dynamic" value. If you set the conversion goal as "No Value", then this column will be empty.
The following columns will only show data if you are passing the value of the conversion:
- Revenue: the sum of the value from all the generated conversions.
- Profit: your revenue minus the cost.
- ROI (Return On Investment): your profit divided by the cost.
Profit and ROI can appear in 3 different colors:
- The number is GREEN: ROI is more than 0%. Your return on investment is positive and you are paying less for each conversion than your COA.
- The number is BLACK: ROI is equal to 0%. Your return on investment is almost OK. Check the detailed statistics of the campaign to improve some sources of traffic.
- The number is RED: ROI is less than 0%. Your return on investment is negative and you are paying more for each conversion than you can afford (more than your COA). Check the sources of traffic and your campaign setup for errors.
Each column in the Conversions data can be sorted from highest to lowest using the arrows at the top of each column.
The Real Time Bidding Panel
The Real Time Bidding panel shows the statistics of various related metrics achieved through real-time auctions that occur when an ad is requested by a page.
- Queries shows the number of bid requests sent to the advertiser.
- Success shows the number of bid requests that were successful and received a response with no errors.
- Wins shows the number of bid requests that won the auction.
- No Bid shows the number of bid requests that did not return a bid.
- Errors shows the number of bid requests that did not go through the bidding process due to some errors.
- Average CPM is a metric calculated as rtb_value / ( rtb_success - rtb_no_bid - rtb_skipped ) * 1000 / 100
- Average Time shows the Average time taken between a request and response.
- Timeouts shows the number of bid requests that were timed out with no response.
- Skipped shows the number of bid requests that where automatically throttled by the system.
- Win Ratio shows the percentage of wins against the total number of queries.
- Resp. Ratio shows the percentage of bid response against the total number of queries.
- Timeout Ratio shows the percentage of requests that have timed out against the total number of queries.
- No Bid Ratio shows the percentage of requests that did not make it to the bid against the total number of queries.
- Errors Ratio shows the percentage of Bid requests with errors against the total number of queries.
- Skipped Ratio shows the percentage of Skipped requests against the total number of queries.
Each column in the Real Time Bidding data can be sorted from highest to lowest using the arrows at the top of each column.
The Toggle Options are found in the top right of the Table Data Panel.
- By clicking on the General drop-down menu, you can switch on and off the general metrics in the General panel data: Date, Impressions, Clicks, CPM, Costs, CTR, CPC.
- By clicking on the Video drop-down, you can switch on and off the video related metrics in the Video panel: Impressions, Views, Views Ratio and CPV. You can switch on/off all video metrics using the Video toggle button.
- By clicking on the Conversions drop-down, you can switch on and off the conversion related metrics in the Conversions panel: Cnvs, eCPA, CR, CV, Revenue, Profit and ROI. You can switch on/off all conversions metrics using the Conversions toggle button and you can enable/disable all columns of a specific Conversion goal by clicking on the white square next to the conversion name.
- By clicking on the Real Time Bidding drop-down, you can switch on and off the RTB related metrics in the Real Time Bidding panel: Avg CPM, Avg Time, Errors, Errors Ratio, No Bid, No Bid Ratio, Queries, Resp. Ratio, Skipped, Skipped Ratio, Success, Timeouts, Timeouts Ratio, Win Ratio, Wins. You can switch on/off all conversions metrics using the RTB toggle button.
Downloading a CSV file of your statistics
You can click on the Download CSV button which has two options:
- Choose Download Visible Data to download just the data that is visible in the table. This will download only the columns that you have chosen to see using the toggle settings for General, Video, Conversions, Real Time Bidding Panels.
- Choose Download All Data to download all the available data. This will download everything regardless of what you have chosen to see in the table.
Copy Visible Data
You can also copy the data in the Table Data so that you can paste it elsewhere, such as an Excel sheet. Above the Table Data you will see the Copy Visible Data option. This will copy only the columns that you have chosen to see using the toggle settings for General, Video, Conversions, Real Time Bidding Panels.
Updating campaigns through statistics
When in the Campaigns & Variations > Variations tab, you can pause campaigns and variations directly from the Table Data panel. This can be useful when you identify under-performing campaigns from viewing your statistics.
Likewise, when in the Sites & Zones > Zones tab of a specific campaign, you can pause/unpause zones from the campaign. This can be helpful to remove non-profitable sources from the campaign without having to go back to the campaign settings.
- If you pause the only running Variation of your campaign, the campaign status will be changed to Won't Run as there are no available Variations to show.
- Blocking zones through statistics can change the zone targeting of your campaign. If you are targeting or blocking one zone in your campaign and you disable or enable it in your campaign, then the campaign targeting will change to All.