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My campaign got rejected why?

Most campaigns will get approved and depending on your campaign, labels may also added.

If you haven't followed our guidelines however, regrettably your campaign may need to be rejected.

If this happens, by clicking on the tool tip "?" you will see the rejection reason

Rejection Reasons

Account Verification in progress we will contact you within 24hrs

Used when a new or returning advertiser requires verification, but it's normally completed within 24hrs.

Adult themed campaigns not allowed on this category

Material not suitable for children cannot target the non-adult categories.

Banner/Landing Page contains or promotes an illegal/banned product

Illegal products, or products known to contain malware, etc.

Banners/LP not loading

There’s a technical problem which means the banners/LP's are not visible to our Compliance team at the time of review.

Banner/LP not 18 U.S.C.2257 compliant

The models featured look too young, and no disclaimer is visible on the banner and the landing page.

Banners showing a phone number must be CPM based

Site visitors would call the number not click the banner, therefore CPC is not allowed.

Campaign contains rapidly flashing/blinking banners

While we permit slow moving blinking/flashing banners and are labelled as such, faster blinking/flashing banners are not allowed.

You cannot use marketing material (images, branding, pages or texts) where we have received a DMCA claim to those materials or it's clear you do not have copyright!

HTML campaigns must be SSL compliant

Industry standard requirement for all HTML banners.

Landing page or product offered contains malware

Repeated rejections for this reason, may result in your account being suspended or closed. Please take such rejections very seriously!

No traffic available based on your targeting

If after 30 days no traffic is received to your campaign, it will automatically be rejected for this reason. Your target settings are the most likely cause for not receiving traffic so should be checked for conflicting targeting.


Active (running) campaigns can be rejected at anytime. Campaigns are reviewed constantly 24/7 by our Compliance team!

Attempts to bypass our guidelines could result in your account being suspended or even closed. Please be careful to check your campaigns before submitting them.

Additional assistance?

If you need help with a campaign rejection, please contact our Compliance team and select "Campaign Review" here.