Documentation & FAQs

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›Advertiser compliance

General FAQ

    Common questions

    • Getting started
    • Guidelines/T&C Abuse
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    Tutorials

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    Helpful links

    • Media Packs

Advertisers FAQ

    Advertiser compliance

    • My campaign got rejected why?
    • My campaign has labels what does it mean?
    • How soon will you approve my campaigns?
    • Why does my campaign URL have the uncommon TLD Label?

    Bidding and funding questions

    • About Smart CPM
    • What are the costs to run a campaign?
    • VAT & advertising accounts
    • What funding options do you offer?
    • Is there a list of sites?
    • Why are there restrictions on PayPal?
    • In-Stream pricing models

    Campaign set up and common problems

    • What weight should my banner creatives be?
    • Mobile carrier traffic discrepancies
    • Our statistics do not match yours
    • In-Stream video requirements

    Campaign targeting

    • Behavioural Re-targeting
    • Category/Niche targeting
    • Frequency capping
    • IP targeting
    • Is there a list of sites?
    • Keyword targeting
    • Optimising your campaigns
    • Setting specific campaign running times
    • Site/zone targeting/ de-targeting

    Performance and tracking

    • Checking campaign performance
    • Conversion tracking with API (Server to Server)
    • Cost of acquisition (COA) tracking
    • Mobile conversion tracking
    • Pixel Tracking
    • In-Stream Conversion tracking

    Tutorials

    • How to implement a Mobile Interstitial Fullpage campaign
    • Setting up a video slider campaign
    • How to add emojis to your push notification campaigns
    • How to create a Push Notification campaign
    • Email Clicks Ad Format
    • How to set up an Outstream campaign

    Certified Advertiser Program

    • What is ExoClick’s Certified Advertiser Program?

Publishers FAQ

    Ad zone information

    • Trigger options for popunder ad zones
    • How to implement our 900x250 footer banner

    Earnings / Payments

    • Calculating your earnings
    • Payment options and timescales
    • Publisher Referral Program
    • What do I need to do to get my earnings?

    Optimisation tips

    • How to get my website listed as a premium site?
    • Tips to increase your earnings
    • How we unlock your revenue potential
    • Assessing your website(s) performance
    • Responsive banners

    Publisher compliance

    • My website was rejected why?
    • ExoClick’s Publisher Guidelines for full Google Compliance
    • I submitted my website, will it get approved?
    • Blocking Ad types and products
    • CloudFlare Rocket Loader- How to avoid issues

    Tutorials

    • How to implement a Mobile Fullpage Interstitial ad zone
    • How to implement In-Stream Part 1 - Setting up the Ad zone
    • How to implement In-Stream Part 2 - Implementation examples
    • How to implement In-Stream Part 3 - Testing the ad zone
    • Setting up your publisher account
    • How to ensure your Popunders fit in with the rules of abusive ad experiences
    • How to implement In-Video (VAST)
    • How to implement Push Notifications - Setting up the Ad zone
    • Compatible VAST Wrapper Players
    • How to implement In-Video (Standard format)
    • How to set up a video slider ad zone
    • Using push notifications from multiple networks
    • How to implement an Outstream ad zone

My campaign got rejected why?

Most campaigns will get approved and depending on your campaign, labels may also added.

If you haven't followed our guidelines however, regrettably your campaign may need to be rejected.

If this happens, by clicking on the tool tip "?" you will see the rejection reason

Rejection Reasons

 

Account Verification in progress we will contact you within 24hrs

Used when a new or returning advertiser requires verification, but it's normally completed within 24hrs.

 

Adult themed campaigns not allowed on this category

Material not suitable for children cannot target the non-adult categories.

 

Banner/Landing Page contains or promotes an illegal/banned product

Illegal products, or products known to contain malware, etc.

 

Banners/LP not loading

There’s a technical problem which means the banners/LP's are not visible to our Compliance team at the time of review.

 

Banner/LP not 18 U.S.C.2257 compliant

The models featured look too young, and no disclaimer is visible on the banner and the landing page.

 

Banners showing a phone number must be CPM based

Site visitors would call the number not click the banner, therefore CPC is not allowed.

 

Campaign contains rapidly flashing/blinking banners

While we permit slow moving blinking/flashing banners and are labelled as such, faster blinking/flashing banners are not allowed.

 

Copyright infringement

You cannot use marketing material (images, branding, pages or texts) where we have received a DMCA claim to those materials or it's clear you do not have copyright!

 

HTML campaigns must be SSL compliant

Industry standard requirement for all HTML banners.

 

Landing page or product offered contains malware

Repeated rejections for this reason, may result in your account being suspended or closed. Please take such rejections very seriously!

 

No traffic available based on your targeting

If after 30 days no traffic is received to your campaign, it will automatically be rejected for this reason. Your target settings are the most likely cause for not receiving traffic so should be checked for conflicting targeting.

 

IMPORTANT!

Active (running) campaigns can be rejected at anytime. Campaigns are reviewed constantly 24/7 by our Compliance team!

Attempts to bypass our guidelines could result in your account being suspended or even closed. Please be careful to check your campaigns before submitting them.

 

Additional assistance?

If you need help with a campaign rejection, please contact our Compliance team and select "Campaign Review" here.

← Media PacksMy campaign has labels what does it mean? →
  • Rejection Reasons
    • Account Verification in progress we will contact you within 24hrs
    • Adult themed campaigns not allowed on this category
    • Banner/Landing Page contains or promotes an illegal/banned product
    • Banners/LP not loading
    • Banner/LP not 18 U.S.C.2257 compliant
    • Banners showing a phone number must be CPM based
    • Campaign contains rapidly flashing/blinking banners
    • Copyright infringement
    • HTML campaigns must be SSL compliant
    • Landing page or product offered contains malware
    • No traffic available based on your targeting
    • IMPORTANT!
    • Additional assistance?
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