Here at ExoClick we believe our advertisers should have the choice to promote any advertisement they wish, provided it remains within our guidelines.
The labelling system is designed to allow our publishers the right to choose what type of advertising they want on their websites and to filter out campaigns they do not wish to display.
Explaining the labels
Whenever you submit a campaign, our Compliance team will add labels based on the submitted creative(s) and what is displayed on the landing page(s) via the URL links. Here is a list of the most commonly blocked labels:
Label applied to banner creatives where the image contains animation and motion.
HTML/iframe banner ads.
Not SSL Compliant
Label applied to URLs that are not https and SSL compliant.
Back Button Offer
Applied to landing page offers that, when the user clicks back, they are redirected to another offer.
Applied to banner creatives that contains only a plain image with no texts, buttons, logos.
Applied to video ads where the dimensions of the video creative is vertical in size.
Applied to banner creatives and URLs that imitate the branding, logos and colour scheme of well known brands such as Facebook, Snapchat and Whatsapp.
What effect do labels have on my campaign?
If your variations contain labels that are blocked by a zone, then your campaign won't be able to run on that zone.
It could happen that a campaign has URLs or creatives with different labels (e.g: a banner campaign that has both "Animated" and "Simple" images). In that case, the variation that doesn't have the blocked label will still be able to receive traffic from the zone.
Note that this can have an impact on the Distribution algorithm you have selected in your campaign.
How can I see what labels my variations have?
You can find all the labels applied to your variations by clicking the Status tab from the Campaign Summary sidebar in your Campaign Settings:
In addition, you can inspect the labels of each creative and landing page by clicking the corresponding "View Details" icon:
How can I change the label of a variation?
If you think a label has been added by mistake or need more info about it, select "Campaign Review" from the Compliance form here