Here at ExoClick, we believe our advertisers should have the choice in the advertising they wish to promote provided it remains within our guidelines, otherwise you may see your campaign in a rejected status.
The labelling system is designed to allow our publishers the right to select what type of advertising and associated campaign actions they want on their websites and to filter out campaigns they do not wish to appear on their sites.
What does this mean for you?
Whenever you submit a campaign, our Compliance team will add labels based on the submitted banner(s) and what is displayed on the landing page(s) via the URL links:
Label applied to banner creatives where the image contains animation and motion.
HTML/IFRAME banner ads.
Not SSL Compliant
Label applied to URL’s that is not https and SSL compliant.
App Store Redirection
Label applied to URL’s that when opened automatically open a mobile app store on a users device without their consent.
Back Button Offer
Applied to landing page offers that when the user clicks back, they are redirected to another offer.
Applied to URL’s that contain uncommon domain TLD’s such as .club .info and .xyz to mention three examples.
Applied to banner creatives and URL’s that contains images and texts of an explicitly adult nature. This is includes full nudity, sexual acts and sexual wording.
Applied to banner creatives and URL’s aimed at non adult mainstream sources where the content features no nudity but it still sexy in nature.
Applied to banner creatives that contains only a plain image with no texts, buttons, logos.
Special Content - BDSM/Fantasy
Applied to banner creatives and URL’s featuring BDSM, cartoon, and more extreme sexual contents.
Special Content - Teens
Applied to banner creatives and URL’s featuring +18 teen models.
Applied to banner creatives and URL’s that imitates the branding, logos and colour scheme of well known brands such as Facebook, Snapchat and Whatsapp.
Misleading Call to Action
Applied to banner creatives that contain “Watch Video” and “Go To Video” false call to action options.
Viewing labels applied to your campaign
As you can see from the screenshot above we give you full transparency of what labels have been applied and what impact this has on your campaign. Simply look for the campaign information panel on the right hand side and click "Status" section to see what labels have been applied and which ones.
If you think a label has been added in error or need more info about it, select "Campaign Review" from the Compliance form here