Dashboard
Overview of the Advertiser Dashboard
When you are logged in as an Advertiser, the Dashboard will show you key information to give you insight into how your campaigns are performing.
Top Panels (A) and (B)
At the top of the Advertiser Dashboard you can see the News Panel (A), which shows any current news that may be of interest to you. You can dismiss or hide the news by clicking on the Dismiss icon on the right of panel (A).
Below this in (B), you can see your current Balance in green, and the amount you have spent on campaigns for Today, This Month, and the last 6 Months. Click View to see the graph for the past 6 months. The Status panel shows you the Status of your account, whether it is Verified or Unverified to run advertising campaigns.
Note: In the following sections you will see descriptions of the default charts and tables that show on the Dashboard. However, you can customise the dashboard to show any charts and tables that meet your needs.
Graphs (D), (E), AND (F)
In (C) you can choose whether the bottom 6 panels show data for Today, Yesterday, Last 7 Days, Last 30 Days, or This Month.
Each of the three graphs in (D), (E), and (F) shows two lines, to enable you to compare how things have changed in the time period you selected in (C). The red/green line shows the later time, and the grey line shows the earlier time for comparison.
So, if you have chosen This Month in (C), any point on the red line will show you a date from this month, and the grey will show you the corresponding date from the previous month.
Note: When you select Today in (C), the two line graphs will compare times in the current day, to the same time in the previous day.
Note: When you select Yesterday in (C), the two line graphs will compare individual times in hours from yesterday to the same times in the day before that.
D. Costs: This graph shows the total you have spent on your campaigns in the selected time period. The red/green line graph shows the total for the selected time period, while the grey line graph shows the period before that.
E. Impressions: This graph shows the total impressions your ads have received. The red/green line graph shows the total for the selected time period, while the grey line graph shows the period before that.
F. Clicks: This graph shows the total clicks your ads have received. The red/green line graph shows the total for the selected time period, while the grey line graph shows the period before that.
Tables (G), (H), and (I)
G. Costs / Campaigns: This table shows your spend on ten selected campaigns. The choice of campaigns is determined by the Campaign, Cost, Change, and Diff columns: When you click on one of these headers, the list is sorted by highest/lowest value, and the campaigns that display will change accordingly.
- Cost shows the amount of money spent on the campaign in the selected time period.
- Changes shows the percentage change in cost for the campaign in the selected time period.
- Diff shows the difference in cost for the campaign in the selected time period.
H. Impressions / Campaigns: This table shows your impressions for ten selected campaigns. The choice of campaigns is determined by the Campaign, Impressions, Change, and Diff columns: When you click on one of these headers, the list is sorted by highest/lowest value, and the campaigns that display will change accordingly.
- Impressions shows the impressions for the campaign in the selected time period.
- Changes shows the percentage change in impressions for the campaign in the selected time period.
- Diff shows the difference in impressions for the campaign in the selected time period.
I. Cost / Countries: This table shows your spend on ten selected campaigns. The choice of campaigns is determined by the Country, Cost, Change, and Diff columns: When you click on one of these headers, the list is sorted by highest/lowest value, and the campaigns that display will change accordingly.
- Cost shows the amount of money spent on the campaign in the selected time period.
- Changes shows the percentage change in cost for the campaign in the selected time period.
- Diff shows the difference in cost for the campaign in the selected time period.
Customizing your Dashboard
Its also possible to customize the data shown in your Dashboard. You can choose from a selection of metrics and dimensions to show in the 6 panels of your Dashboard. This can help you to focus your dashboard on the particular data that is most relevant to your business.
In the top right of each of the six panels, click on the settings icon to customize the data shown in any of the panels. The Dashboard Settings pop up will appear. Here you can set what metrics you wish to see in the tab:
Set whether you wish to see a Chart or a Table using the radio button.
Creating a chart
If you choose Chart you can then select whether to show a Line chart, or Pie Chart:
Combo: Select a Metric to show on a bar chart, with a Secondary Metric to show on a line chart.
Line: Select a Metric to show on the line graph. This will show two lines, one for the selected time period e.g. days, and a red/green line for the corresponding time period before that.
Pie: Select a Metric to compare with a Dimension from the drop-downs.
You will see a preview of your chart on the right side of the Dashboard Settings box.
Click Apply to show this chart on your Dashboard.
Creating a table
If you choose Table, select a Metric to compare with a Dimension in the table.
You will see a preview of your table on the right side of the Dashboard Settings box.
Click Apply to show this table on your Dashboard.