Statistics
The Statistics tab shows you a wide range of information about the performance of your sites and ad zones. The Graph Data panel at the top of the screen shows you charts of data related to your campaigns, while the Table Data panel at the bottom shows you tables of important data for recent dates.
The information in the Statistics tab is broken down across several tabs: Dates, Sites & Zones, Categories, Locations, Devices, OS, Languages, Browsers, Carriers, Sub IDs, Ad Block, VR, Zone Type, and Ad Exchange.
Data is displayed in New York time zone (EST or EDT). The only tab where you use a different time zone is the Hour sub-tab within Dates. In this breakdown, you can change the statistics time zone by selecting the corresponding country in the bottom right of the graph on this tab, choosing the corresponding time zone (if there are multiple), then clicking "Apply":
Note: Hourly data is available up to the last 30 days of data.
Adding filters and determining the Time Period of the data
You can add filters to your data for a more granular insight of your results. To filter the currently selected tab based on your desired segment, click on the +ADD FILTER button and select the item/s you wish to filter by.
You can also change the Time Period of your data. The statistics show the Last 7 Days by default, but you can choose a different period by clicking on the calendar icon to the left of the +ADD FILTER button. You can choose a date as far back as January 2019.
You can also drill-down into your data in the Table Data panel. If you click on a specific data row, that segment will be added as a filter to the existing selection of filters and will remain for all other Statistics tabs you navigate to.
Filters and Time Period can be reverted back to default by pressing the Reset Filters button.
Filter settings
When adding a filter, you can either Include or Exclude that filter.
When you choose to Incude a filter, you will limit the data to show only the segments that match the filter conditions. For instance, if you choose to Include Chrome Browser and Android OS, then you will only see the traffic that belongs to that specfic browser and OS.
If you choose to Exclude a filter, you will remove any data that matches any of the conditions you specify. For instance, if you choose to Exclude Chrome Browser and Android OS, then you won't see any traffic coming from that Browser or from that OS.
You can search for specific items within the chosen filter using the search bar. You can also select all available items within the filter by clicking the Select All checkbox. Lastly, you can review all your selected options by clicking the Show Selected Ony checkbox.
Saving Custom Filter Set
Using the Save Report option, you can save filter sets on the statistics page, give this filter set a custom name, and choose from a list of previously saved filter sets.
Saving a report
As a user, the default view of the statistics tab will not have any filters applied. You can either save a filter report by adding a few filters of your choice or choose from the list of already saved filters to obtain the desired view.
Note:
- The Statistics page will be reset once you leave to go to another page in Admin Panel.
- You can see the list of saved filters in the Saved Reports dropdown.
- The order of sorting the Saved reports will be the latest one created on top.
Update the existing report or Save As a new report
Update
- You can update an existing saved report by selecting it, changing the filters and then clicking on the Update button.
- The filter setting will be updated and saved under the chosen Saved Report.
Save As
- You can also save an existing filter set with another name by clicking on the Save As option.
- Or you can also Save As a new report by adding or removing a few filters from this set.
Rename, Delete a Saved Reports
Using the action buttons against each saved report in the Saved Report drop-down, you can either edit or delete a report.
- The Pencil Icon helps rename a Saved Report. Note that no two reports can have the same name.
- The Bin icon helps delete a Saved Report. Note once a report it deleted, you cannot undo this action.
The Graph Data Panel
For all of the tabs in the Statistics tab, you can choose what information you would like to see in the graph in the top half of the screen: Choose Revenue, CPC, Clicks, Impressions, Video Impressions, Views, Views Ratio (the ratio of impressions to views), CPV, Push Notification - Subs. (Subscribed push notifications), Push Notification- Unsubs. (Unsubscribed push notifications) etc.
The following tabs all show a single pie chart with drop-down with the above options: Sites & Zones, Categories, Devices, OS, Languages, Browsers, Carriers, Sub IDs, and VR.
In the Dates tab, however, you can also choose from a second drop-down list for the line graph. This drop-down contains the same options as all the other graphs.
In the Locations tab, you can roll over the world map to see your data broken down by country. You can zoom in and out of the map using the + and - buttons on the left.
The Sub IDs tab shows data for any Sub IDs that you have set up.
The Ad Block tab shows how many users had Ad Block software installed on the device that they were using to view your site(s). Note that you will need our Anti-Adblock solution enabled on your site in order to register these metrics.
The Table Data Panel
The Table Data panel shows the data in the Graph Data Panel in tabular format. In the Show X entries drop-down in the top right of the Table Data panel, you can choose how many lines of data you wish to see in the table. You can also click the arrows beside any of the column headers and sort the data from lowest to highest value.
By default, the Table Data panel only contains the General Panel. However, you can add the Video, Push Notifications and RTB panels to the right of the General panel through the Toggle Options.
The General Panel
In the General Panel you will see the item you are viewing data for on the far left, and to the right the associated data, including Impressions, Clicks, CPM, Costs, CTR, and CPC.
The Video Panel
If the range of the data you selected includes Video traffic, then you will also see the Video Panel, which includes Video Impressions, Views Views Ratio (which is the percentage of views based on the video impressions) and the CPV.
The Push Notifications panel
If you are generating traffic using Push Notifications ad formats, then you can enable the Push Notification Panel, which includes Sent, Subs. and Unsubs:
- Sent represents the amount of notifications that were sent to your users, including the ones that did not translate into an impression.
- Subs shows the amount of new users that accepted receiving notifications from your site.
- Unsubs. shows the amount of users who opted out from notifications on your site. Note that, if the notification returns an error for whatever reason, it will also be counted as an unsubscription.
The Real Time Bidding Panel
The Real Time Bidding panel shows the statistics of various related metrics achieved through real-time auctions that occur when an ad is requested by a page.
- Avg. Bid shows the average bid registered.
- Avg. Time shows the average time to respond to requests registered.
- Errors show the requests we received but were not unable to validate.
- Errors Ratio shows the percentage of errors registered.
- No Bid shows the number of bid requests that did not return a bid.
- No Bid Ratio shows the percentage of requests that did not make it to the bid against the total number of queries.
- Queries shows the number of bid requests you sent.
- Resp. Ratio shows the percentage of bid response against the total number of queries.
- Skipped shows the number of bid requests that where automatically throttled by the system.
- Skipped Ratio shows the percentage of Skipped requests against the total number of queries.
- Success shows the number of bid requests that were successful and received a response with no errors.
- Timeouts shows the number of bid requests that were timed out with no response.
- Timeout Ratio shows the percentage of requests that have timed out against the total number of queries.
- Wins shows the number of bid requests that won the auction.
- Win Ratio shows the percentage of wins against the total number of queries.
Notes:
- If the Bid Response Ratio is 0%, this means you are sending requests but either advertisers are not bidding for them or there is an error in your requests. Check the No Bid ratio to find out if advertisers are interested in your traffic and check the Errors and Timeout Ratios to check whether there is something wrong with the integration.
- If you have a high Skipped ratio, then this means that your queries are being throttled to avoid server saturation. Usually, a high Skipped ratio happens after your initial queries (that is, when you started sending traffic through your zones) had a high amount of errors. If that is the case, please review your requests to fix any errors that might lead to this situation. If you need assistance to review this, please contact your account manager.
Toggle Options
The Toggle Options are found in the top right of the Table Data Panel.
- By clicking on the General drop-down menu, you can choose which columns you want to show/hide in the Table Data panel: Country, Impressions, Clicks, CPM, Revenue, CTR, CPC.
- By clicking on the Video drop-down (if available), you can switch on and off the video stats: Video, Impressions, Views, Views Ratio, CPV.
- By clicking on the Push Notifications drop-down, you can switch on and off the push notifications stats that show in the Table Data panel.
Opening or downloading a CSV file of your statistics
You can also click the download icon on the far right of the toggle options to open or download a CSV file of your statistics.
Copying data
You can also copy the data in the Table Data so that you can paste it elsewhere, such as into an Excel sheet. Above the Table Data you will see the Copy Data drop-down.
- Choose Copy Visible Data to copy just the data that is visible in the table. This will copy only the data that you have chosen to see using the checkboxes above it (General, Video, etc.)
- Choose Copy All Data to copy all the available data. This will copy everything regardless of what you have chosen to see in the table.