VAST (Video Ad Serving Template) is a specification defined and released by the Interactive Advertising Bureau (IAB). VAST sets a standard for communication requirements between Ad Servers and Video Players to present video ads, and it is declared using
Note: The default standard served through ExoClick is
v3, although VAST Wrappers might redirect to VAST using other versions of the standard.
In this section you will find visual examples of XMLs returned by our ads and detailed explanations of each element within these XMLs:
Our VAST tags correspond to In-Stream and In-video ad zones. For a simple explanation on how to add an In-Stream or In-Video ad zones to your website, please check our tutorials:
- In-Stream: How to implement In-Stream Part 1 - Setting up the Ad zone
- In-Stream: How to implement In-Stream Part 2 - Implementation examples
- In-Stream: How to implement In-Stream Part 3 - Testing the ad zone