Documentation & FAQs

Documentation & FAQs

  • General
  • Advertisers
  • Publishers
  • RTB
  • FAQs
  • API

›Campaign set up and common problems

General FAQ

    Common questions

    • Getting started
    • Guidelines/T&C Abuse
    • Why choose ExoClick?
    • How can I get an Account Manager?
    • How to change my account currency ?

    Tutorials

    • Enabling Two-Factor Authentication on ExoClick accounts

    Helpful links

    • Media Packs

Advertisers FAQ

    Advertiser compliance

    • My campaign got rejected why?
    • My campaign has labels what does it mean?
    • How soon will you approve my campaigns?
    • Why does my campaign URL have the uncommon TLD Label?

    Bidding and funding questions

    • About Smart CPM
    • What are the costs to run a campaign?
    • VAT & advertising accounts
    • What funding options do you offer?
    • Is there a list of sites?
    • Why are there restrictions on PayPal?
    • In-Stream pricing models

    Campaign set up and common problems

    • What weight should my banner creatives be?
    • Mobile carrier traffic discrepancies
    • Our statistics do not match yours
    • In-Stream video requirements

    Campaign targeting

    • Behavioural Re-targeting
    • Category/Niche targeting
    • Frequency capping
    • IP targeting
    • Is there a list of sites?
    • Keyword targeting
    • Optimising your campaigns
    • Setting specific campaign running times
    • Site/zone targeting/ de-targeting

    Performance and tracking

    • Checking campaign performance
    • Conversion tracking with API (Server to Server)
    • Cost of acquisition (COA) tracking
    • Mobile conversion tracking
    • Pixel Tracking
    • In-Stream Conversion tracking

    Tutorials

    • How to implement a Mobile Interstitial Fullpage campaign
    • Setting up a video slider campaign
    • How to add emojis to your push notification campaigns
    • How to create a Push Notification campaign
    • Email Clicks Ad Format
    • How to set up an Outstream campaign

    Certified Advertiser Program

    • What is ExoClick’s Certified Advertiser Program?

Publishers FAQ

    Ad zone information

    • Trigger options for popunder ad zones
    • How to implement our 900x250 footer banner

    Earnings / Payments

    • Calculating your earnings
    • Payment options and timescales
    • Publisher Referral Program
    • What do I need to do to get my earnings?

    Optimisation tips

    • How to get my website listed as a premium site?
    • Tips to increase your earnings
    • How we unlock your revenue potential
    • Assessing your website(s) performance
    • Responsive banners

    Publisher compliance

    • My website was rejected why?
    • ExoClick’s Publisher Guidelines for full Google Compliance
    • I submitted my website, will it get approved?
    • Blocking Ad types and products
    • CloudFlare Rocket Loader- How to avoid issues

    Tutorials

    • How to implement a Mobile Fullpage Interstitial ad zone
    • How to implement In-Stream Part 1 - Setting up the Ad zone
    • How to implement In-Stream Part 2 - Implementation examples
    • How to implement In-Stream Part 3 - Testing the ad zone
    • Setting up your publisher account
    • How to ensure your Popunders fit in with the rules of abusive ad experiences
    • How to implement In-Video (VAST)
    • How to implement Push Notifications - Setting up the Ad zone
    • Compatible VAST Wrapper Players
    • How to implement In-Video (Standard format)
    • How to set up a video slider ad zone
    • Using push notifications from multiple networks
    • How to implement an Outstream ad zone

Our statistics do not match yours

Several things could explain such a discrepancy:

  • ExoClick counts raw impressions and passes them immediately i.e. no filtering. The page visited does not need to load fully for the impression to be counted on our platform.
  • If you use our tracking pixel, it counts 1 event per IP per 24 hours. So the same user, or users sharing a same IP address, will only be counted once.
  • External report tools normally require the browser of the site visitor, to process the page, and load all the elements, which can take anywhere from a few seconds to maybe 30+ seconds. depending how heavy the page is. This will impact the recording of the impression depending on the type of report you have and therefore tracked impressions may not be recorded.
  • Note that a tool like Google Analytics for example, counts sessions or visitors and not impressions.
  • Approx 30% of site visitors are using Adblock or “Private Mode” on their browser and this will impact many of the tracking tools being used today.
  • Your reporting tool may be filtered in various ways, please check if your filters are actually the cause of the discrepancy you are seeing.

 

In summary

Different systems usually do not count the same things, ExoClick counts at an earlier step, and counts immediately. Whereas other tracking methods will be counted at a much later stage, which means it will not register the impressions in a lot of cases. Ad Blockers and Private Browsing usually will block those tracking methods and so they will not appear.

For anything else please contact us with specific information and a copy of your report.

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