Improving your advertising matches

We use two methods to identify content on your web pages so we can ensure you get the most appropriate advertising:

Method 1: URL detection matches

In this example - https://www.humourgames.com/ the keywords we would detect are “humour” and “games”. If your URL contains any category used by our advertisers, we will send you advertising based on this match.

Method 2: Tags (Keywords) in your ad zones

In many cases your URL will not match a category precisely. In these cases, you can insert 'tags' into the code in your ad zones to manually match them to the type of advertising you want.

For example, you could insert the tags 'general' and 'humour' into your ad zone code, to ensure that you receive this type of advertising.

There are two ways of doing this, &ad_tags and &tags:

Parameter	Used in
ad_tags	Banner, Popunder, Sticky Banner, Mobile Interstitial Banner
tags	iFrame, Instant Message, Mobile Instant Message, Email, Direct Link, All VAST Formats, All Native Ad Formats, Mobile Banner

Note: When using multiple tags, they are separated with commas.

Notes about tags:

Using the tag(keyword) method takes priority over the URL keyword method. Therefore if the ad zone contains the tag “humour” but in the URL the word “games”, the priority for the advertising to target your site(s) will be products for the "humour" keyword .
Currently, nothing else other than the URL/tag methods, are taken into consideration for determining the category of advertising you will receive.

Examples of tags in use

In the examples below, we have added the tags 'humour' and 'general' to the ad zone codes for a banner ad.

To see how tags are used in all formats, click here.

Web

Banner

Standard

Added &ad_tags='general, humour'

<script type="application/javascript">
    var ad_idzone = "1234567",
    ad_width = "300",
    ad_height = "250",
    ad_tags = "general,humour";
</script>
<script type="application/javascript" src="https://ads.examplesite.com/ads.js"></script>
<noscript>
    <iframe src="https://syndication.examplesite.com/ads-iframe-display.php?idzone=1234567&output=noscript&type=300x250&tags=general,humour" width="300" height="250" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe>
</noscript>

iFrame

Added &tags='general, humour'

<iframe src="//ads.examplesite.com/iframe.php?idzone=1234567&size=300x250&tags=general,humour" width="300" height="250" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe>

Popunder

Inline & remote script

Added tags='general, humour'

<script type="application/javascript">
(function() {

    //version 1.0.0

    var adConfig = {
    "ads_host": "ads.examplesite.com",
    "syndication_host": "syndication.examplesite.com",
    "idzone": 1234567,
    "popup_fallback": false,
    "popup_force": false,
    "chrome_enabled": true,
    "new_tab": false,
    "frequency_period": 720,

    "frequency_count": 1,
    "trigger_method": 3,
    "trigger_class": "",
    "only_inline": false,
    "tags": "general,humour”
};

Remote Script only

Added ad_tags='general, humour'

<script type="application/javascript">
    var ad_idzone = "1234567",
    ad_popup_fallback = false,
    ad_popup_force = false,
    ad_chrome_enabled = true,
    ad_new_tab = false,
    ad_frequency_period = 720,
    ad_frequency_count = 1,
    ad_trigger_method = 3,
    ad_tags='general,humour';
</script>
<script type="application/javascript" src="https://ads.examplesite.com/popunder1000.js"></script>

Instant Message

Added &tags='general, humour'

<script type="application/javascript" src="https://syndication.examplesite.com/splash.php?idzone=1234567&tags=general,humour"></script>

Sticky Banner

Added ad_tags='general, humour'

<script type="application/javascript">
    var ad_idzone = "1234567",
    ad_width = "300",
    ad_height = "250",
    v_pos = "top",
    h_pos = "left",
    ad_tags = "general,humour";
</script>
<script type="application/javascript" src="https://ads.examplesite.com/js.php?t=17&idzone=1234567"></script>

Video

In-Video Banner (JavaScript)

This format does not currently support the use of tags.

In-Stream Video (VAST)

Added &tags='general, humour'

https://syndication.examplesite.com/splash.php?idzone=1234567&tags=general,humour

In-video Banner (VAST)

Added &tags='general, humour'

https://syndication.examplesite.com/splash.php?idzone=1234567&tags=general,humour

Video Slider

Added tags='general,humour'

<script type="text/javascript" src="https://ads.examplesite.com/video-slider.js"></script>
<script type="text/javascript">
var adConfig = {
    "idzone": 3723071,
    "frequency_period": 15,
    "close_after": 0,
    "sound_enabled": 0,
    "on_complete": "repeat",
    "branding_enabled": 1,
    "sub": "10004734",
    "tags": "general,humour"
};
ExoVideoSlider.init(adConfig);
</script>

Mobile

Mobile Banner

Standard

Added ad_tags='general, humour'

<script type="application/javascript">
    var ad_idzone = "1234567",
    ad_width = "300",
    ad_height = "250",
    ad_tags = "general,humour";
</script>
<script type="application/javascript" src="https://ads.examplesite.com/ads.js"></script>
<noscript>
    <iframe src="https://syndication.examplesite.com/ads-iframe-display.php?idzone=1234567&output=noscript&type=300x250&tags=general,humour" width="300" height="250" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe>
</noscript>

iFrame

Added &tags='general, humour'

<iframe src="//ads.examplesite.com/iframe.php?idzone=1234567&size=300x250&tags=general,humour" width="300" height="250" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe>

Mobile Popunder

Inline + Remote Script

Added tags='general, humour'

<script type="application/javascript">
(function() {

    //version 1.0.0

    var adConfig = {
    "ads_host": "ads.examplesite.com",
    "syndication_host": "syndication.examplesite.com",
    "idzone": 1234567,
    "popup_fallback": false,
    "popup_force": false,
    "chrome_enabled": true,
    "new_tab": false,
    "frequency_period": 720,
    "frequency_count": 1,
    "trigger_method": 3,
    "trigger_class": "",
    "only_inline": false,
    "tags": "general,humour"
};

Remote Script Only

Added ad_tags='general, humour'

<script type="application/javascript">
    var ad_idzone = "1234567",
    ad_popup_fallback = false,
    ad_popup_force = false,
    ad_chrome_enabled = true,
    ad_new_tab = false,
    ad_frequency_period = 720,
    ad_frequency_count = 1,
    ad_trigger_method = 3,
    ad_tags: "general,humour";
</script>
<script type="application/javascript" src="https://ads.examplesite.com/popunder1000.js"></script>

Mobile Instant Message

Added &tags='general, humour'

<script type="application/javascript" src="https://syndication.examplesite.com/splash.php?idzone=1234567&capping=0&tags=general,humour"></script>

Mobile Interstitial Banner

Added ad_tags='general, humour'

<script type="application/javascript">
    var ad_idzone = "1234567",
        ad_frequency_period = 720,
        ad_frequency_count = 1,
        ad_trigger_type = 2,
        ad_trigger_method = 3,
        ad_width = "300",
        ad_height = "250",
        ad_tags = "general,humour";
</script>
<script type="application/javascript" src="https://ads.examplesite.com/mobile-interstitial.js"></script>

Mobile Fullpage Interstitial

Added ad_tags='general, humour'

<script type="application/javascript" data-idzone="1234567" data-ad_frequency_period="720" data-ad_first_trigger_clicks="0" data-ad_next_trigger_clicks="0" data-browser_settings="1" data-ad_trigger_method="3" data-ad_tags="general,humour" src="https://ads.examplesite.com/fp-interstitial.js"></script>

Native

Recommendation Widget

Added data-ad_tags='general, humour'

<script type="application/javascript" data-idzone="1234567" data-ad_tags="general,humour" src="https://ads.examplesite.com/nativeads.js" ></script>

Exit Widget

Added data-ad_tags='general, humour'

<script type="application/javascript" data-idzone="1234567" data-ad_tags="general,humour" src="https://ads.examplesite.com/nativeads.js" ></script>

Interstitial Widget

Added data-ad_tags='general, humour'

<script type="application/javascript" data-ad_tags="general,humour" data-idzone="1234567" src="https://ads.examplesite.com/nativeads.js" ></script></script>

Push Notification

Push Notifications

This format does not currently support the use of tags.

Documentation & FAQs

Using Tags

Improving your advertising matches

Method 1: URL detection matches

Method 2: Tags (Keywords) in your ad zones

Notes about tags:

Examples of tags in use

Web

Banner

Standard

iFrame

Popunder

Inline & remote script

Remote Script only

Instant Message

Sticky Banner

Video

In-Video Banner (JavaScript)

In-Stream Video (VAST)

In-video Banner (VAST)

Video Slider

Mobile

Mobile Banner

Standard

iFrame

Mobile Popunder

Inline + Remote Script

Remote Script Only

Mobile Instant Message

Mobile Interstitial Banner

Mobile Fullpage Interstitial

Native

Recommendation Widget

Exit Widget

Interstitial Widget

Push Notification

Push Notifications