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Using Tags

Sometimes your URL will not match a category precisely. In these cases, you can insert 'tags' into the code of your ad zones to manually match them to the type of advertising you want. For example, you could insert the tag 'cartoon' into your ad zone code to increase the chances of showing products related to this term.

Depending on which format you are adding tags into, there are a few different ways of doing it, from ad_tags, &ad_tags, tags, &tags, to data-tags and data-ad_tags. See the examples below to see exactly how it is done for each format.

Note: When adding multiple tags, separate them with commas and no spaces.

Code examples​

Asynchronous Script​

Added data-keywords='cartoon'


<script async type="application/javascript" src="https://a.examplesite.com/ads.js"></script>
 <ins class="adsbynetwork" data-zoneid="1234567" data-keywords="cartoon"></ins>
 <script>(AdProvider = window.AdProvider || []).push({"serve": {}});</script>

iFrame​

Added &tags='cartoon'


<iframe src="//a.examplesite.com/iframe.php?idzone=1234567&size=300x250&tags=cartoon" width="300" height="250" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe>

Popunder​

When you create your Popunder Zone HTML tag, you can choose from two options:

  • Inline + Remote Script (Recommended): This is the recommended format, as it enables popunders to continue working when ad blockers are installed.
  • Remote Script only: If the remote script doesn't load (possibly due to an ad blocker) we will fall back to using the Inline + Remote Script.

Inline & remote script (Recommended)​

Added tags='cartoon'


<script type="application/javascript">
(function() {

    //version 1.0.0

    var adConfig = {
    "ads_host": "a.examplesite.com",
    "syndication_host": "syndication.examplesite.com",
    "idzone": 1234567,
    "popup_fallback": false,
    "popup_force": false,
    "chrome_enabled": true,
    "new_tab": false,
    "frequency_period": 720,

    "frequency_count": 1,
    "trigger_method": 3,
    "trigger_class": "",
    "only_inline": false,
    "tags": "cartoon”
};


Remote Script only​

Added ad_tags='cartoon'


<script type="application/javascript">
    var ad_idzone = "1234567",
    ad_popup_fallback = false,
    ad_popup_force = false,
    ad_chrome_enabled = true,
    ad_new_tab = false,
    ad_frequency_period = 720,
    ad_frequency_count = 1,
    ad_trigger_method = 3,
    ad_tags='cartoon';
</script>
<script type="application/javascript" src="https://a.examplesite.com/popunder1000.js"></script>

Instant Message​

Added &tags='cartoon'


<script type="application/javascript" src="https://syndication.examplesite.com/splash.php?idzone=1234567&tags=cartoon"></script>

Sticky Banner​

Added ad_tags='cartoon'


<script type="application/javascript">
    var ad_idzone = "1234567",
    ad_width = "300",
    ad_height = "250",
    v_pos = "top",
    h_pos = "left",
    ad_tags = "cartoon";
</script>
<script type="application/javascript" src="https://a.examplesite.com/js.php?t=17&idzone=1234567"></script>


Fullpage Interstitial​

Added data-ad_tags='cartoon'


<script type="application/javascript" data-idzone="4197145"  data-ad_frequency_count="1"  data-ad_frequency_period="720"  data-type="desktop" data-browser_settings="1" data-ad_trigger_method="3" data-ad_tags="cartoon" src="https://a.examplesite.com/fp-interstitial.js"></script>

Video​

In-Stream Video (VAST)​

Added &tags='cartoon'


https://syndication.examplesite.com/splash.php?idzone=1234567&tags=cartoon

In-video Banner (VAST)​

Added &tags='cartoon'


https://syndication.examplesite.com/splash.php?idzone=1234567&tags=cartoon

Video Slider​

Added tags='cartoon'


<script type="text/javascript" src="https://a.examplesite.com/video-slider.js"></script>
<script type="text/javascript">
var adConfig = {
    "idzone": 3723071,
    "frequency_period": 15,
    "close_after": 0,
    "sound_enabled": 0,
    "on_complete": "repeat",
    "branding_enabled": 1,
    "sub": "10004734",
    "tags": "cartoon"
};
ExoVideoSlider.init(adConfig);
</script>

Outstream Video​

Added data-tags='cartoon'


<script type="application/javascript"
data-idzone="1234567"
data-tags="cartoon"
src="https://a.examplesite.com/video-outstream.js" async>
        </script>

Native​

Recommendation Widget​

Added data-ad_tags='cartoon'


<script type="application/javascript" data-idzone="1234567" data-ad_tags="cartoon" src="https://a.examplesite.com/nativeads.js" ></script>

Exit Widget​

Added data-ad_tags='cartoon'


<script type="application/javascript" data-idzone="1234567" data-ad_tags="cartoon" src="https://a.examplesite.com/nativeads.js" ></script>

Interstitial Widget​

Added data-ad_tags='cartoon'


<script type="application/javascript" data-ad_tags="cartoon" data-idzone="1234567" src="https://a.examplesite.com/nativeads.js" ></script></script>

Push Notification​

Push Notifications​

This format does not currently support the use of tags.

In-Page Push​

Added data-keywords='cartoon'


<script async type="application/javascript" src="https://a.examplesite.com/ads.js"></script>
 <ins class="adsbynetwork" data-zoneid="1234567" data-keywords="cartoon"></ins>
 <script>(AdProvider = window.AdProvider || []).push({"serve": {}});</script>

Multi-Format​

Multi-Format​

Added data-keywords='cartoon'


<script async type="application/javascript" src="https://a.examplesite.com/ad-provider.js"></script>
 <ins class="adsbynetwork" data-zoneid="1234567" data-keywords="cartoon"></ins>
 <script>
(AdProvider = window.AdProvider || []).push({"serve": {}});
</script>