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Using Sub IDs

In addition to adding sites and ad zones, you can use Sub IDs to segment the traffic, such as by traffic source for example.

This information will then be displayed in the Statistics tab, in the Sub IDs sub-tab.

Putting Sub IDs into your ad zone code

Once you have clicked on Create in the New Zone screen, you will be presented with the code for your new ad zone.

To use Sub IDs, add the parameter corresponding to the format you selected and the number you wish to use as Sub ID:

ParameterUsed in
subBanners (iframe), Popunder (inline script), Direct Links, Email Clicks, In-Video Banner (VAST), In-Stream Video, Video Slider
ad_subPopunder (remote script)
data-ad_subFullpage Interstitials, Native
data-subBanners (async), Sticky Banners, Outstream Video, In-Page Push, Instant Message

Note: Sub IDs should be a number between 1 and Int32: Do not use zeroes at the beginning of Sub IDs.

Use in different ad zone formats

Here is an extensive list of examples showing how to add the parameters needed to register Sub IDs.  

Asynchronous ad zones: Banners, Instant Messages, Sticky Banners, Outstream Ads and Multi-Format

Added data-sub="123456789"

-<script async type="application/javascript" src=""></script>
<ins class="adsbynetwork" data-zoneid="3553853" data-sub="123456789"></ins>
<script>(AdProvider = window.AdProvider || []).push({"serve": {}});</script>


Added &sub=123456

<iframe src="//" width="300" height="250" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe>

Popunder (inline)

Added "sub":"123456"

<script type="application/javascript">
(function() {

//version 1.0.0

var adConfig = {
"ads_host": "",
"syndication_host": "",
"idzone": 1234567,
"popup_fallback": false,
"popup_force": false,
"chrome_enabled": true,
"new_tab": false,
"frequency_period": 720,
"frequency_count": 1,
"trigger_method": 3,
"trigger_class": "",
"only_inline": false,
"sub": "123456"

Popunder (remote)

Added ad_sub = "123456"

<script type="application/javascript">
var ad_idzone = "1234567",
ad_popup_fallback = false,
ad_popup_force = false,
ad_chrome_enabled = true,
ad_new_tab = false,
ad_frequency_period = 720,
ad_frequency_count = 1,
ad_trigger_method = 3,
ad_sub = "123456";
<script type="application/javascript" src=""></script>

Fullpage Interstitials

Added data-ad_sub="123456"

<script type="application/javascript" data-idzone="4197145"  data-ad_frequency_count="1"  data-ad_frequency_period="720"  data-type="desktop" data-browser_settings="1" data-ad_trigger_method="3" data-ad_sub="123456" src=""></script>

VAST ads (In-Stream and In-Video) )

Added &sub=123456

Video Slider

Added "sub": 123456

<script type="application/javascript" src=""></script>
<script type="application/javascript">
var adConfig = {
"idzone": 1234567,
"frequency_period": 1440,
"close_after": 0,
"sound_enabled": 0,
"on_complete": "repeat",
"branding_enabled": 1,
"sub": 123456

Push Notifications

This format does not currently support the use of subids.