Using Sub IDs

In addition to adding sites and ad zones, you can use Sub IDs to segment the traffic, such as by traffic source for example.

This information will then be displayed in the Statistics tab, in the Sub IDs sub-tab.

Putting Sub IDs into your ad zone code

Once you have clicked on Create in the New Zone screen, you will be presented with the code for your new ad zone.

To use Sub IDs, add the parameter corresponding to the format you selected and the number you wish to use as Sub ID:

Parameter	Used in
sub	Banners (iframe), Popunder (inline script), Direct Links, Email Clicks, In-Video Banner (VAST), In-Stream Video, Video Slider
ad_sub	Popunder (remote script)
data-sub	Banners (async), Sticky Banners, Outstream Video, In-Page Push, Instant Message, Native, Fullpage Interstitials

Note: Sub IDs should be a number between 1 and Int32: Do not use zeroes at the beginning of Sub IDs.

Use in different ad zone formats

Here is an extensive list of examples showing how to add the parameters needed to register Sub IDs.

Asynchronous ad zones: Banners, Instant Messages, Sticky Banners and others

Added data-sub="123456789"

-<script async type="application/javascript" src="https://a.magsrv.com/ad-provider.js"></script>
 <ins class="adsbynetwork" data-zoneid="1234567" data-sub="123456789"></ins>
 <script>(AdProvider = window.AdProvider || []).push({"serve": {}});</script>

iFrame

Added &sub=123456


<iframe src="//a.examplesite.com/iframe.php?idzone=1234567&size=300x250&sub=123456" width="300" height="250" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe>

Popunder (inline)

Added "sub":"123456"

<script type="application/javascript">
(function() {

    //version 6.0.0

    var adConfig = {
    "ads_host": "a.pemsrv.com",
    "syndication_host": "s.pemsrv.com",
    "idzone": 1234567,
    "popup_fallback": false,
    "popup_force": false,
    "chrome_enabled": true,
    "new_tab": false,
    "frequency_period": 1,
    "frequency_count": 1,
    "trigger_method": 3,
    "trigger_class": "",
    "trigger_delay": 0,
    "capping_enabled": true,
    "tcf_enabled": true,
    "only_inline": false,
    "sub": "123456"
};

window.document.querySelectorAll||(document.querySelectorAll=document.body.querySelectorAll=Object.querySelectorAll=function(e,o,t,i,n){var r=document,a=r.createStyleSheet();for(n=r.all,o=[],t=(e=e.replace(/\[for\b/gi,"[htmlFor").split(",")).length;t--;){for(a.addRule(e[t],"k:v"),i=n.length;i--;)n[i].currentStyle.k&&o.push(n[i]);a.removeRule(0)}return o});var popMagic={version:6,cookie_name:"",url:"",config:{},open_count:0,top:null,browser:null,venor_loaded:!1,venor:!1,tcfData:null,configTpl:{ads_host:"",syndication_host:"",idzone:"",frequency_period:720,frequency_count:1,trigger_method:1,trigger_class:"",popup_force:!1,popup_fallback:!1,chrome_enabled:!0,new_tab:!1,cat:"",tags:"",el:"",sub:"",sub2:"",sub3:"",only_inline:!1,trigger_delay:0,capping_enabled:!0,tcf_enabled:!1,cookieconsent:!0,should_fire:function(){return!0}},init:function(e){if(void 0!==e.idzone&&e.idzone){void 0===e.customTargeting&&(e.customTargeting=[]),window.customTargeting=e.customTargeting||null;var o=Object.keys(e.customTargeting).filter((function(e){return e.search("ex_")>=0}));for(var t in o.length&&o.forEach(function(e){return this.configTpl[e]=null}.bind(this)),this.configTpl)Object.prototype.hasOwnProperty.call(this.configTpl,t)&&(void 0!==e[t]?this.config[t]=e[t]:this.config[t]=this.configTpl[t]);if(void 0!==this.config.idzone&&""!==this.config.idzone){!0!==this.config.only_inline&&this.loadHosted();var i=this;this.checkTCFConsent((function(){"complete"===document.readyState?i.preparePopWait():i.addEventToElement(window,"load",i.preparePop)}))}}},getCountFromCookie:function(){if(!this.config.cookieconsent)return 0;var e=popMagic.getCookie(popMagic.cookie_name),o=void 0===e?0:parseInt(e);return isNaN(o)&&(o=0),o},getLastOpenedTimeFromCookie:function(){var e=popMagic.getCookie(popMagic.cookie_name),o=null;if(void 0!==e){var t=e.split(";")[1];o=t>0?parseInt(t):0}return isNaN(o)&&(o=null),o},shouldShow:function(){if(!popMagic.config.capping_enabled){var e=!0,o=popMagic.config.should_fire;try{"function"==typeof o&&(e=Boolean(o()))}catch(e){console.error("Error executing should fire callback function:",e)}return e&&0===popMagic.open_count}if(popMagic.open_count>=popMagic.config.frequency_count)return!1;var t=popMagic.getCountFromCookie(),i=popMagic.getLastOpenedTimeFromCookie(),n=Math.floor(Date.now()/1e3),r=i+popMagic.config.trigger_delay;return!(i&&r>n)&&(popMagic.open_count=t,!(t>=popMagic.config.frequency_count))},venorShouldShow:function(){return popMagic.venor_loaded&&"0"===popMagic.venor},setAsOpened:function(e){var o=e?e.target||e.srcElement:null,t={id:"",tagName:"",classes:"",text:"",href:"",elm:""};void 0!==o&&null!=o&&(t={id:void 0!==o.id&&null!=o.id?o.id:"",tagName:void 0!==o.tagName&&null!=o.tagName?o.tagName:"",classes:void 0!==o.classList&&null!=o.classList?o.classList:"",text:void 0!==o.outerText&&null!=o.outerText?o.outerText:"",href:void 0!==o.href&&null!=o.href?o.href:"",elm:o});var i=new CustomEvent("creativeDisplayed-"+popMagic.config.idzone,{detail:t});if(document.dispatchEvent(i),popMagic.config.capping_enabled){var n=1;n=0!==popMagic.open_count?popMagic.open_count+1:popMagic.getCountFromCookie()+1;var r=Math.floor(Date.now()/1e3);popMagic.config.cookieconsent&&popMagic.setCookie(popMagic.cookie_name,n+";"+r,popMagic.config.frequency_period)}else++popMagic.open_count},loadHosted:function(){var e=document.createElement("script");for(var o in e.type="application/javascript",e.async=!0,e.src="//"+this.config.ads_host+"/popunder1000.js",e.id="popmagicldr",this.config)Object.prototype.hasOwnProperty.call(this.config,o)&&"ads_host"!==o&&"syndication_host"!==o&&e.setAttribute("data-exo-"+o,this.config[o]);var t=document.getElementsByTagName("body").item(0);t.firstChild?t.insertBefore(e,t.firstChild):t.appendChild(e)},preparePopWait:function(){setTimeout(popMagic.preparePop,400)},preparePop:function(){if("object"!=typeof exoJsPop101||!Object.prototype.hasOwnProperty.call(exoJsPop101,"add")){if(popMagic.top=self,popMagic.top!==self)try{top.document.location.toString()&&(popMagic.top=top)}catch(e){}if(popMagic.cookie_name="zone-cap-"+popMagic.config.idzone,popMagic.config.capping_enabled||(document.cookie=popMagic.cookie_name+"=;expires=Thu, 01 Jan 1970 00:00:01 GMT; path=/"),popMagic.shouldShow()){var e=new XMLHttpRequest;e.onreadystatechange=function(){e.readyState==XMLHttpRequest.DONE&&(popMagic.venor_loaded=!0,200==e.status?popMagic.venor=e.responseText:popMagic.venor="0")};var o="https:"!==document.location.protocol&&"http:"!==document.location.protocol?"https:":document.location.protocol;e.open("GET",o+"//"+popMagic.config.syndication_host+"/venor.php",!0);try{e.send()}catch(e){popMagic.venor_loaded=!0}}if(popMagic.buildUrl(),popMagic.browser=popMagic.browserDetector.getBrowserInfo(),popMagic.config.chrome_enabled||!popMagic.browser.isChrome){var t=popMagic.getPopMethod(popMagic.browser);popMagic.addEvent("click",t)}}},getPopMethod:function(e){return popMagic.config.popup_force||popMagic.config.popup_fallback&&e.isChrome&&e.version>=68&&!e.isMobile?popMagic.methods.popup:e.isMobile?popMagic.methods.default:e.isChrome?popMagic.methods.chromeTab:popMagic.methods.default},checkTCFConsent:function(e){if(this.config.tcf_enabled&&"function"==typeof window.__tcfapi){var o=this;window.__tcfapi("addEventListener",2,(function(t,i){i&&(o.tcfData=t,"tcloaded"!==t.eventStatus&&"useractioncomplete"!==t.eventStatus||(window.__tcfapi("removeEventListener",2,(function(){}),t.listenerId),e()))}))}else e()},buildUrl:function(){var e,o="https:"!==document.location.protocol&&"http:"!==document.location.protocol?"https:":document.location.protocol,t=top===self?document.URL:document.referrer,i={type:"inline",name:"popMagic",ver:this.version},n="";customTargeting&&Object.keys(customTargeting).length&&("object"==typeof customTargeting?Object.keys(customTargeting):customTargeting).forEach((function(o){"object"==typeof customTargeting?e=customTargeting[o]:Array.isArray(customTargeting)&&(e=scriptEl.getAttribute(o));var t=o.replace("data-exo-","");n+="&"+t+"="+e}));var r=this.tcfData&&this.tcfData.gdprApplies&&!0===this.tcfData.gdprApplies?1:0;this.url=o+"//"+this.config.syndication_host+"/v1/link.php?cat="+this.config.cat+"&idzone="+this.config.idzone+"&type=8&p="+encodeURIComponent(t)+"&sub="+this.config.sub+(""!==this.config.sub2?"&sub2="+this.config.sub2:"")+(""!==this.config.sub3?"&sub3="+this.config.sub3:"")+"&block=1&el="+this.config.el+"&tags="+this.config.tags+"&scr_info="+function(e){var o=e.type+"|"+e.name+"|"+e.ver;return encodeURIComponent(btoa(o))}(i)+n+"&gdpr="+r+"&cb="+Math.floor(1e9*Math.random()),this.tcfData&&this.tcfData.tcString?this.url+="&gdpr_consent="+encodeURIComponent(this.tcfData.tcString):this.url+="&cookieconsent="+this.config.cookieconsent},addEventToElement:function(e,o,t){e.addEventListener?e.addEventListener(o,t,!1):e.attachEvent?(e["e"+o+t]=t,e[o+t]=function(){e["e"+o+t](window.event)},e.attachEvent("on"+o,e[o+t])):e["on"+o]=e["e"+o+t]},getTriggerClasses:function(){var e,o=[];-1===popMagic.config.trigger_class.indexOf(",")?e=popMagic.config.trigger_class.split(" "):e=popMagic.config.trigger_class.replace(/\s/g,"").split(",");for(var t=0;t<e.length;t++)""!==e[t]&&o.push("."+e[t]);return o},addEvent:function(e,o){var t;if("3"!=popMagic.config.trigger_method)if("2"!=popMagic.config.trigger_method||""==popMagic.config.trigger_method)if("4"!=popMagic.config.trigger_method||""==popMagic.config.trigger_method)popMagic.addEventToElement(document,e,o);else{var n=popMagic.getTriggerClasses();popMagic.addEventToElement(document,e,(function(e){n.some((function(o){return null!==e.target.closest(o)}))||o.call(e.target,e)}))}else{var r=popMagic.getTriggerClasses();for(t=document.querySelectorAll(r.join(", ")),i=0;i<t.length;i++)popMagic.addEventToElement(t[i],e,o)}else for(t=document.querySelectorAll("a"),i=0;i<t.length;i++)popMagic.addEventToElement(t[i],e,o)},setCookie:function(e,o,t){if(!this.config.cookieconsent)return!1;t=parseInt(t,10);var i=new Date;i.setMinutes(i.getMinutes()+parseInt(t));var n=encodeURIComponent(o)+"; expires="+i.toUTCString()+"; path=/";document.cookie=e+"="+n},getCookie:function(e){if(!this.config.cookieconsent)return!1;var o,t,i,n=document.cookie.split(";");for(o=0;o<n.length;o++)if(t=n[o].substr(0,n[o].indexOf("=")),i=n[o].substr(n[o].indexOf("=")+1),(t=t.replace(/^\s+|\s+$/g,""))===e)return decodeURIComponent(i)},randStr:function(e,o){for(var t="",i=o||"ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789",n=0;n<e;n++)t+=i.charAt(Math.floor(Math.random()*i.length));return t},isValidUserEvent:function(e){return!(!("isTrusted"in e)||!e.isTrusted||"ie"===popMagic.browser.name||"safari"===popMagic.browser.name)||0!=e.screenX&&0!=e.screenY},isValidHref:function(e){if(void 0===e||""==e)return!1;return!/\s?javascript\s?:/i.test(e)},findLinkToOpen:function(e){var o=e,t=!1;try{for(var i=0;i<20&&!o.getAttribute("href")&&o!==document&&"html"!==o.nodeName.toLowerCase();)o=o.parentNode,i++;var n=o.getAttribute("target");n&&-1!==n.indexOf("_blank")||(t=o.getAttribute("href"))}catch(e){}return popMagic.isValidHref(t)||(t=!1),t||window.location.href},getPuId:function(){return"ok_"+Math.floor(89999999*Math.random()+1e7)},browserDetector:{browserDefinitions:[["firefox",/Firefox\/([0-9.]+)(?:\s|$)/],["opera",/Opera\/([0-9.]+)(?:\s|$)/],["opera",/OPR\/([0-9.]+)(:?\s|$)$/],["edge",/Edg(?:e|)\/([0-9._]+)/],["ie",/Trident\/7\.0.*rv:([0-9.]+)\).*Gecko$/],["ie",/MSIE\s([0-9.]+);.*Trident\/[4-7].0/],["ie",/MSIE\s(7\.0)/],["safari",/Version\/([0-9._]+).*Safari/],["chrome",/(?!Chrom.*Edg(?:e|))Chrom(?:e|ium)\/([0-9.]+)(:?\s|$)/],["chrome",/(?!Chrom.*OPR)Chrom(?:e|ium)\/([0-9.]+)(:?\s|$)/],["bb10",/BB10;\sTouch.*Version\/([0-9.]+)/],["android",/Android\s([0-9.]+)/],["ios",/Version\/([0-9._]+).*Mobile.*Safari.*/],["yandexbrowser",/YaBrowser\/([0-9._]+)/],["crios",/CriOS\/([0-9.]+)(:?\s|$)/]],isChromeOrChromium:function(){var e=window.navigator,o=(e.userAgent||"").toLowerCase(),t=e.vendor||"";if(-1!==o.indexOf("crios"))return!0;if(e.userAgentData&&Array.isArray(e.userAgentData.brands)&&e.userAgentData.brands.length>0){var i=e.userAgentData.brands,n=i.some((function(e){return"Google Chrome"===e.brand})),r=i.some((function(e){return"Chromium"===e.brand}))&&2===i.length;return n||r}var a=!!window.chrome,c=-1!==o.indexOf("edg"),p=!!window.opr||-1!==o.indexOf("opr"),s=!(!e.brave||!e.brave.isBrave),g=-1!==o.indexOf("vivaldi"),l=-1!==o.indexOf("yabrowser"),d=-1!==o.indexOf("samsungbrowser"),u=-1!==o.indexOf("ucbrowser");return a&&"Google Inc."===t&&!c&&!p&&!s&&!g&&!l&&!d&&!u},getBrowserInfo:function(){var e=window.navigator.userAgent,o={name:"other",version:"1.0",versionNumber:1,isChrome:this.isChromeOrChromium(),isMobile:!!e.match(/Android|BlackBerry|iPhone|iPad|iPod|Opera Mini|IEMobile|WebOS|Windows Phone/i)};for(var t in this.browserDefinitions){var i=this.browserDefinitions[t];if(i[1].test(e)){var n=i[1].exec(e),r=n&&n[1].split(/[._]/).slice(0,3),a=Array.prototype.slice.call(r,1).join("")||"0";r&&r.length<3&&Array.prototype.push.apply(r,1===r.length?[0,0]:[0]),o.name=i[0],o.version=r.join("."),o.versionNumber=parseFloat(r[0]+"."+a);break}}return o}},methods:{default:function(e){if(!popMagic.shouldShow()||!popMagic.venorShouldShow()||!popMagic.isValidUserEvent(e))return!0;var o=e.target||e.srcElement,t=popMagic.findLinkToOpen(o);return window.open(t,"_blank"),popMagic.setAsOpened(e),popMagic.top.document.location=popMagic.url,void 0!==e.preventDefault&&(e.preventDefault(),e.stopPropagation()),!0},chromeTab:function(e){if(!popMagic.shouldShow()||!popMagic.venorShouldShow()||!popMagic.isValidUserEvent(e))return!0;if(void 0===e.preventDefault)return!0;e.preventDefault(),e.stopPropagation();var o=top.window.document.createElement("a"),t=e.target||e.srcElement;o.href=popMagic.findLinkToOpen(t),document.getElementsByTagName("body")[0].appendChild(o);var i=new MouseEvent("click",{bubbles:!0,cancelable:!0,view:window,screenX:0,screenY:0,clientX:0,clientY:0,ctrlKey:!0,altKey:!1,shiftKey:!1,metaKey:!0,button:0});i.preventDefault=void 0,o.dispatchEvent(i),o.parentNode.removeChild(o),window.open(popMagic.url,"_self"),popMagic.setAsOpened(e)},popup:function(e){if(!popMagic.shouldShow()||!popMagic.venorShouldShow()||!popMagic.isValidUserEvent(e))return!0;var o="";if(popMagic.config.popup_fallback&&!popMagic.config.popup_force){var t=Math.max(Math.round(.8*window.innerHeight),300);o="menubar=1,resizable=1,width="+Math.max(Math.round(.7*window.innerWidth),300)+",height="+t+",top="+(window.screenY+100)+",left="+(window.screenX+100)}var i=document.location.href,n=window.open(i,popMagic.getPuId(),o);setTimeout((function(){n.location.href=popMagic.url}),200),popMagic.setAsOpened(e),void 0!==e.preventDefault&&(e.preventDefault(),e.stopPropagation())}}};    popMagic.init(adConfig);
})();


</script>

Popunder (remote)

Added ad_sub = "123456"

<script type="application/javascript">
    var ad_idzone = "1234567",
    ad_popup_fallback = false,
    ad_popup_force = false,
    ad_chrome_enabled = true,
    ad_new_tab = false,
    ad_frequency_period = 1,
    ad_frequency_count = 1,
    ad_trigger_method = 3,
    ad_trigger_delay = 0,
    ad_sub = "123456";
    ad_capping_enabled = true; 
</script>
<script type="application/javascript" src="https://a.pemsrv.com/popunder1000.js"></script>

VAST ads (In-Stream and In-Video)

Added &sub=123456

https://s.magsrv.com/v1/vast.php?idzone=1234567&sub=123456

Push Notifications

This format does not currently support the use of subids.

Putting Sub IDs into your ad zone code​

Use in different ad zone formats​

Asynchronous ad zones: Banners, Instant Messages, Sticky Banners and others​

iFrame​

Popunder (inline)​

Popunder (remote)​

VAST ads (In-Stream and In-Video)​

Push Notifications​