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ExoClick RTB for Advertisers

This documentation explains how advertisers can integrate their platforms with ExoClick.

Bid Request/Response Specifications


  • We allow one bid per request only.
  • Supported pricing models:
    • Banner, Popunder Ads: CPM.
    • Push Notification Ads: CPM or CPC.*
  • The currency of the bid price will be the currency of your ExoClick account (EUR or USD).
  • The advertiser will need to provide a valid RTB URL and must be able to receive our bid through POST.

* Pricing model to be defined in bid response.

Supported ad types

  • Banner: Image
  • Direct Link
  • Email Clicks
  • Popunder
  • Push Notifications: 720 x 480 and 192 x 192  

Best Practices

  • One of the simplest and most effective ways of improving connection performance is to enable HTTP Persistent Connections, also known as 'Keep-Alive'. This has a profound impact on overall performance by reducing connection management overhead as well as CPU utilization on both sides of the interface.
  • The ExoClick RTB specifications do not cover security other than recommending plain HTTP for performance reasons. If you need to authorize ExoClick JSON/XML requests, you may whitelist IP Networks.