ExoClick RTB Bid Response Specifications
The following page describes the responses you should expect to receive from ExoClick RTB requests:
Bid Response Object
The ExoClick RTB Bid Response is done using JSON and XML.
| Attribute | Description |
|---|---|
| id | ID of the object to which this bid applies (string) |
| imgUrl | Image url (only for type banner) (string) |
| iconUrl | Icon url (only for type push_notification and must be of requested dimensions) (string) |
| clickUrl | Forward url when campaign is clicked (for type banner or push_notification) (string) |
| nUrl | Win notification URL (string) |
| url | Forward url when campaign is clicked (only for type popunder) (string) |
| title | Title of the ad (only for type push_notification) (string) |
| description | Description of the ad (only for type push_notification) (string) |
| value | Bid price in CPM (float) |
| btype | Pricing Model. Values: 1 = CPM, 2 = CPC. Default = 1 (int). When response is for an Email Clicks zone request, 1 = Smart CPC. |
Notes:
"id" attribute should match the "id" received in the request.
Push Notification ad format may receive bids with the CPC pricing model. Direct Link format may also when used for Email Click zone requests.
Win Notification
When the parameter Bid Response Object > nUrl is in the bid response, a GET request must be performed to such URL.