Open RTB Bid Response Specifications
The response for a bid request will have the following structure:
Bid Response Object
|id||Yes||ID of the bid request (string)|
|seatbid||Yes||Collection of bids made by the bidder on behalf of a specific seat.|
|bid||Yes||ID of the impression object to which this bid applies (string)|
|id||Yes||ID for the bid object chosen by the bidder (string)|
|impid||Yes||ID of the impression object to which this bid applies (string)|
|price||Yes||Bid price in CPM or CPC (float)|
|adm||Yes||ExoClick XML/JSON Ad Markup (string)|
|nurl||Yes||Win notification URL|
|cid||No||Campaign ID to assist with ad quality checking (string)|
|crid||No||Creative ID to assist with ad quality checking (string)|
|ext||No||ExoClick specific extension (object)|
Note:The nURL must be notified in order to ensure campaign capping and avoid getting the same response every time.
|btype||Recommended||Pricing Model. Values: 1 = CPM, 2 = CPC*. Default = 1 (int). Note: When response is for an Email Clicks zone request, 1 = Smart CPC.|
Note: Only Push Notification and Native ad formats may bid with the CPC pricing model.
When the parameter Bid Response Object > Seat Bid Object > Bid Object > nurl is in the bid response, a GET request must be performed to such URL.
You can find detailed examples of the Responses you can receive in the example page.