Open RTB 2.5 Advertiser Request and Response Examples

Open RTB 2.5 Advertiser Request

Video

{
   "id": "b7da78ea-cce3-4524-a806-26ca48dd1857",
   "site": {
      "domain": "sitedomain.nl",
      "page": "https://sitedomain.com/page",
      "id": "718990",
      "keywords": "lifestyle,humour",
      "cat": [
         "IAB25-3"
      ],
      "ext": {
         "exchangecat": 508,
         "idzone": 4998567,
         "keyword": "%"
      },
      "publisher": {
         "id": "195600"
      }
   },
   "device": {
      "ua": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/95.0.4638.54 Safari/537.36",
      "sua": {
         "architecture": "x86",
         "bitness": "64",
         "model": "Windows",
         "mobile": 0,
         "source": 2,
         "platform": {
            "brand": "Windows",
            "version": [
               "10",
               "0",
               "0"
            ]
         },
         "browsers": [
            {
               "brand": "Chromium",
               "version": [
                  "136",
                  "0",
                  "7103",
                  "93"
               ]
            },
            {
               "brand": "Microsoft Edge",
               "version": [
                  "136",
                  "0",
                  "3240",
                  "64"
               ]
            },
            {
               "brand": "Not.A\/Brand",
               "version": [
                  "99",
                  "0",
                  "0",
                  "0"
               ]
            }
         ]
      },
      "ip": "131.34.123.159",
      "geo": {
         "country": "IRL",
         "ipservice": "3"
      },
      "language": "en",
      "os": "MacOS",
      "js": 1,
      "ext": {
         "remote_addr": "131.34.123.159",
         "x_forwarded_for": ""
      }
   },
   "imp": [
      {
         "id": "568094473",
         "video": {
            "mimes": [
               "video/mp4"
            ],
            "minduration": "1",
            "maxduration": "7200",
            "ext": {
               "zone_type": "exchange_video_slider"
            },
            "protocols": "3,6",
            "linearity": "1",
            "boxingallowed": "1",
            "pos": "0"
         },
         "instl": "0",
         "ext": {
            "video_cta": "1",
            "type": "video"
         },
         "secure": "0"
      }
   ],
   "user": {
      "id": "57592f333f8983.043587162282415065"
   },
   "tmax": 300
}

You can find more examples here.

Fullpage Interstitial Desktop

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "at":1,
    "imp": [
        {
            "id": "974090632",
            "instl": 1,
             "banner": {
                "w": 1600,
                "h": 900,
                "mimes": [
                  "image/jpg",
                  "image/png",
                  "video/mp4",
                  "image/webp"
                ]
            }
        }
    ],
    "site": {
        "id": "12345",
        "domain": "sitedomain.com",
        "name": "site domain",  
        "cat": ["IAB25-3"],
        "page": "https://sitedomain.com/page",
        "keywords": "lifestyle, humour"
    },
    "device": {
        "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
        "ip": "120.52.73.97",
        "geo": {
            "country": "PRT"
        },
        "language": "en",
        "os": "Linux & UNIX",
        "js": 0,
        "ext": {
            "remote_addr": "131.34.123.159",
            "x_forwarded_for": "120.52.73.97"
        }
    },
    "user": {
        "id": "57592f333f8983.043587162282415065"
    },
    "ext": {
        "sub": 1221
    }
}

Fullpage Interstitial Mobile

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "at":1,
    "imp": [
        {
            "id": "974090632",
            "instl": 1,
             "banner": {
                "w": 900,
                "h": 1600,
                "mimes": [
                  "image/jpg",
                  "image/png",
                  "video/mp4",
                  "image/webp"
                ]
            }
        }
    ],
    "site": {
        "id": "12345",
        "domain": "sitedomain.com",
        "name": "site domain",  
        "cat": ["IAB25-3"],
        "page": "https://sitedomain.com/page",
        "keywords": "lifestyle, humour"
    },
    "device": {
        "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
        "ip": "120.52.73.97",
        "geo": {
            "country": "PRT"
        },
        "language": "en",
        "os": "Linux & UNIX",
        "js": 0,
        "ext": {
            "remote_addr": "131.34.123.159",
            "x_forwarded_for": "120.52.73.97"
        }
    },
    "user": {
        "id": "57592f333f8983.043587162282415065"
    },
    "ext": {
        "sub": 1221
    }
}

Open RTB 2.5 Advertiser Response

Video JSON

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "e3852965cc7b28d03ff3069debcc83cb6d68e753",
          "impid": "974090632",
          "price": 3.19,
          "adm": "<ExoClick_XML_OR_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "https://dsp.com/my_win_notification_url",
          "burl": "https://dsp.com/my_billing_notification_url",
          "cid": "5834901",
          "crid": "83232831"
        }
      ]
    }
  ]
}

Fullpage Interstitial (Mobile and Desktop) JSON

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "seatbid": [
        {
            "bid": [
                {
                    "id": "54f6f08b2e323e32ea9ec4fd6944d652c842699a",
                    "impid": "974090632",
                    "price": 0.05,
                    "adm": "http://network-domain.com/fpi-render.php?data=TVRjME9UZ31",
                    "ext": {
                        "btype": 1,
                        "asset_mime_type": [
                            "video/mp4"
                        ]
                    },
                    "nurl": "http://network-domain.com/win-notification",
                    "iurl": "http://network-domain.com/your_video.mp4",
                    "cid": "7561981",
                    "crid": "195600_115116261",
                    "cat": [],
                    "adomain": [
                        "www.test.com"
                    ],
                    "w": 900,
                    "h": 1600,
                    "attr": []
                }
            ]
        }
    ],
    "cur": "EUR"
}

ADM structure examples

Video: XML

<?xml version="1.0" encoding="UTF-8"?>
<VAST version="3.0">
    <Ad id="5834901">
        <Wrapper>
            <AdSystem>exads.rocks</AdSystem>
            <VASTAdTagURI>
                <![CDATA[https://syndication.exads.rocks/vastd.php?vast3=z9pZSYLfpb3qpG0RJ.0gI32rpP73chaIiN9X6ZArxe7niAsfxUFnyIxINcsOqK9a2SsPeKBqVQDrKHBKqXC6VTxnpaynuAsYBU9X8q5FctZSFFY9YtYyGr5bysY1cq5KFC5T.h8J5ivWqVsZ6XfV7Uv_8rFo6o3raxvraPQJao2Y1xoNfpUFRICx5VAHgoX2vFL1uJHueIQOsoQNnpb.loYEtJoCe0a.a5kEqoQNspL5jpr3t5kFa17thUcGg5T3a160spICu4oFvI3x90a.a5oEtUbMa40Gv0qCokBY8qgKwcl7WUIB36N8fdTCKqIFKqTBneY97yY7niN__zLe95KBdxJWkOohrXMhdzE2iIjfdtKgldKCtlIAFWoWl_lv5rXrSxmQa5l8ylU_88Sg3bxH3WQwNZSABbzXnYS3nbzFh_ooFv0BY.UkBXcUC3kb4.6taQ6iGtcyF3MTaIiN63EkBWsUDVyNfNc0CWqNmNcaDX6VBUSAseVQFYOS9rKEA79G.PuphFVEClVJgzvMe95MdzxCAPtKf1dMe7XQ30Kjg0HKe7WvWlZIB_5kPe_RNo6o4PdyFoiI31fpkCvF7ueICx_J3w7Y31qpj7uJKwwIX5u4Xw_ymDV0oLUqgC3EkBWsUDVytaQ6iGtcyF3MTaIiOBXcgE3cUC3iNfNcgEV8oD35GzGtUwkRUwkRVwndUwnlGvmuaBLVGzGuNBr9KgqJAWPKoCsHJe1lCAd.jfH3UwiqiBSqkwZ3mPe8mO54lQS4iBSulBV6VQWuhBVrob6FRwaDlPdrXrS5lvHwlve8l7R1RvHviwWumLRERsJ5XsJ5XsJ_qWE8qlo6o4PdyFoiI31fpkCvF7ueICx_J3w7Y31qpj7uJKwwIX5u4Xw_ymDV0oLUqgJXcgE3cUC3i0C10IKtdD38ehkgiA--&exo_cid=5834901]]>
            </VASTAdTagURI>
            <Impression id="exotr">
                <![CDATA[https://syndication.exads.rocks/vregister.php?a=vimp&tracking_event=impression&idzone=4998567&038cf5487b223cedcd8aadd7a112cc15=tsVuZ8uHLnt4eNvDjq48fXDr648ddlTlK8E.fHhu6ct3Ddx1tTWS104ZqKKa4G42JXrGHnM.nHXVBW4u_NVXKxI5nPTBa5U5fNPKxI5ulj1wNsN2uU1wVOU58fPXtw4a4G57GY4Kn3Kc.Pnr24cNcDdUFbmffj48.eGuBvGaVzPp58.OvbvrgbaYrcempwz68PGuBtpiSdiB6XPr459PPDjrgbtYpgYrgmlz8c.XPl458dcDc1WfHtrgbZpmuqcpz5a4G23LYGnM.GuBtpimmBynPhrgbgqnz4a6rGc.PLlx12sR2OZ8N3bn41z2MxwVPuUr0sVuZ9eGuexmOCp9yldqymlyVrDMFE7W0xJOxA9Ku1ZTS5K1hmCidrcvafYlecXrmXnsZjgqfcpz463L2n2JXnF65l5XK7pqYs.O7h348tbDa9eE7mfThrdmpkYrz1wNyuV3TUxZ8dbU1ktdOC81MD0ErEeaiimt.uude9d2am5iltxtd2anPXA3PTM3Y1Wu0xW49NThnw1z0wNQSvLyTNuR58tb9dc9WfHXU1S45KvS5VNHZXBNLnwv4a7KnKV4G8.vfr55O8.fN3x58c93Dpz6.O_Hty5eOXTj14duuuymNd9ip_Pt16.GujbrPPz17sefPTr46dmubTXPjx4utNa4JJ6XKqoJpV6q2K7Ks.OuCSelyqqCaVeCW1iOBtelxiqaXPhrpcdcpcpXqgrcXfmqrlYkczqgrcbmkYgl3NTSa2G2Y5mos.GuBuZ11ynPhrgbjYlbgleXnYecz4a3L3GrK4JpV64JHM.GuBttithpyWtynPhrgbaYppgcpXqmspacz4a5ZqmqYJ68.GuCVqZ6WCuZeSZtzPhrrcqrXkmbcz4a6XHoJpV3nJpWJHF4G8.Guema_BeqtiuyrPbx1wNzsU1yuU58.fXW1BXgu85NKxI4vA3nw1yuVsNWQV4Lz0zX4L14TuZ65XK2GrIK8F56Zr8F23KmqYJ64Jpc9bDbMczUS9rlOeuCSelyqqCaVdiONeCW1iOBtelxiqaWrPhrqsZ5Z8NdVjPPPhrqapgnrXrwncz11NUwT1rysSOZ66mqYJ617XKc9bNM11TlK9rlOfDXbTnw1wS1uUysR58Ncsy7tkrdWfDXA3S5VPNLVBa4vGxhNZXnw1wNyWR1wYzSuZ8NdlTlK7TE88Er2fDXZU5Su0xPPBK8u7S5RY5K1hnw1uSMQRrwVT58NdTVME9a7blbEEefjXU1TBPWva5TVBNLnx1s2Ux5v11z1et..rCVuBpiuCaXc5ew3Vupmaiq31uVVr01srswRxwSvbp35_leE7nuayuqulxiRe1iqvXA2w3a5TXBU5Suw2vXhO5ny464G56Zr8F68J3M.XnXbZZA3nx7eeHnhy58ePXv18.fPDh57dGvPF3l3a8dGemuuCRyqtiSfPj288PPDlz48dbU00UDjU0tTktefGA-]]>
            </Impression>
            <Error>
                <![CDATA[https://syndication.exads.rocks/vregister.php?a=vview&errorcode=[ERRORCODE]&idzone=4998567&dg=5834901-XXX-83232831-2-0-1-1-Wrapper]]>
            </Error>
            <Creatives>
                <Creative sequence="1" id="83232831">
                    <Linear>
                        <TrackingEvents>
                            <Tracking id="prog_1" event="progress" offset="00:00:10.000">
                                <![CDATA[https://syndication.exads.rocks/vregister.php?a=vview&tracking_event=progress&progress=00:00:10.000&idzone=4998567&038cf5487b223cedcd8aadd7a112cc15=tsVuZ8uHLnt4eNvDjq48fXDr648ddlTlK8E.fHhu6ct3Ddx1tTWS104ZqKKa4G42JXrGHnM.nHXVBW4u_NVXKxI5nPTBa5U5fNPKxI5ulj1wNsN2uU1wVOU58fPXtw4a4G57GY4Kn3Kc.Pnr24cNcDdUFbmffj48.eGuBvGaVzPp58.OvbvrgbaYrcempwz68PGuBtpiSdiB6XPr459PPDjrgbtYpgYrgmlz8c.XPl458dcDc1WfHtrgbZpmuqcpz5a4G23LYGnM.GuBtpimmBynPhrgbgqnz4a6rGc.PLlx12sR2OZ8N3bn41z2MxwVPuUr0sVuZ9eGuexmOCp9yldqymlyVrDMFE7W0xJOxA9Ku1ZTS5K1hmCidrcvafYlecXrmXnsZjgqfcpz463L2n2JXnF65l5XK7pqYs.O7h348tbDa9eE7mfThrdmpkYrz1wNyuV3TUxZ8dbU1ktdOC81MD0ErEeaiimt.uude9d2am5iltxtd2anPXA3PTM3Y1Wu0xW49NThnw1z0wNQSvLyTNuR58tb9dc9WfHXU1S45KvS5VNHZXBNLnwv4a7KnKV4G8.vfr55O8.fN3x58c93Dpz6.O_Hty5eOXTj14duuuymNd9ip_Pt16.GujbrPPz17sefPTr46dmubTXPjx4utNa4JJ6XKqoJpV6q2K7Ks.OuCSelyqqCaVeCW1iOBtelxiqaXPhrpcdcpcpXqgrcXfmqrlYkczqgrcbmkYgl3NTSa2G2Y5mos.GuBuZ11ynPhrgbjYlbgleXnYecz4a7YG3Jl3LXJa89blNM1LUzbmeuBttithpyWtynPhrgbaYppgcpXqmspacz4a5ZqmqYJ68.GuCVqZ6WCuZeSZtzPhrrcqrXkmbcz4a6XHoJpV3nJpWJHF4G8.Guema_BeqtiuyrPbx1wNzsU1yuU58.fXW1BXgu85NKxI4vA3nw1yuVsNWQV4Lz0zX4L14TuZ65XK2GrIK8F56Zr8F23KmqYJ64Jpc9bDbMczUS9rlOeuCSelyqqCaVdiONeCW1iOBtelxiqaWrPhrqsZ5Z8NdVjPPPhrqapgnrXrwncz11NUwT1rysSOZ66mqYJ617XKc9bNM11TlK9rlOfDXbTnw1wS1uUysR58Ncsy7tkrdWfDXA3S5VPNLVBa4vGxhNZXnw1wNyWR1wYzSuZ8NbkjEEa8FU.fDXU1TBPWu25WxBHn411NUwT1r2uU1QTS58dcDbDdrlNcFTlK7Da9eE7mfLjrgbnpmvwXrwncz5eddtlkDefHt54eeHLnx49Ofjz548O3Xt0a88XeXdrp25u664JHKq2JJ8.Pbzw88OXPjx1tTTRQONTS1OS158YA--]]>
                            </Tracking>
                        </TrackingEvents>
                        <VideoClicks>
                            <ClickTracking>
                                <![CDATA[https://syndication.exads.rocks/click.php?data=H4sIAAAAAAAAA6VTS4.rOgz.K2czy4NCQiAsgZYW6NDX8OqmorzKQAlvaJUff5g5V3eku71yYln2F8efLWOCBBnwTESE3fu.7t6Q8gb15XTPKs6jsM9pxSVzGHdcS6OiWyJj2PUxV9_rN_Rtoze0esn15Rzs0vqGmnoDTiYHMgPBtj5IKLqHRm7LvnhR2jmRqlzp0tnRq6cxG3bU7RtLDuG5OySW2rjHVWttVavxNdH9mKs6fFaD0gWqI_ukwXrUX866HshBHzw3Lb49u4CPGmzpGv7g7sTE.eg1bncR_dSVnPFKWp2KFLXhPLbh4WiGFAb8TO20dvSToc3YVbYZ9eGo7_jB3A6Jcdx39GhX9Y0rabDuTaolIORCXKybxd_VO_xZt6jHhR7yUn93ok2GP1DIi6CrDW0QqD4aaJa_39B179zeQwFsRtBotFAD0mTWFJWS5xgqEm2Sxh.a1Ri61XyoVRLI0jNYGmRfr69dImNLjWfTK_b03vrv9_i1hrnxmca9lZWxpfWloege9cprOeLWb8_z4xjikjxL50rIOUO3eYu842Rfzop6e_lVcEbV7aXfr3QpEqgB5xSqHzkaKm4CJ_bhUcw3ffTU0fvH18REtC5Ur3NW7tNO7QhoXmM_7Chc.aKrOmelS9yjHuzPcmutFUnecIehvuvuWitdM3uN7wuB9_g1a8qht1I.fk8k_4iA9ZmBrZVI3uiVF0O94uKQXE_2MiXhED91mhuIT.tCG3VpmYY2X000SQHim_pTGkxrmgwfD4I_XZ.PlQvozmky7afQ_5LYLwSzNfoimX.RyNYuoSuEN69N70zF6eu6UxU7U1VuxscQqjt3iQ222spW1piKd7Co1m3NhC81JeY.0y1yprzJ1XNTTBf0OCTkscdCeTwLi28oVVd0j95wV92W3kT9NIWr8hB_TQeX43Yqx4SU0ok_jdsxn7zhsTutT52J_b_32nhr0pT_pxnmD2Gg8cCw.niFSHIvslz5_fsNislMr1EeL0uL_1l.xkPIM16UgQwg4nlWt_mYdAuwrsJHwlUl4wEnQA5wPCMIIkgQzwRZJliUGAaEMYFncMnAwCJsycUYlrAMU4RQSmSCOCAgTCRehJBAgcdAxAtSxJhEQpzekIylUJYFTAQxQlG0FMGnUbTkAazL.ySmjzCvuIg.vn8A7FeZp0nXP8vk13140KH9xb7BP8L.6h8H_Nci31DG4LK0i2JQZqPI9hYTklQAkhjeJCCh5CbgGEpQSkUIgJCIIfwDsvgSSC4FAAA-&noredirect=1]]>
                            </ClickTracking>
                        </VideoClicks>
                    </Linear>
                </Creative>
            </Creatives>
        </Wrapper>
    </Ad>
</VAST>