Responsive Display Ads (RDA)

The Responsive Display Ads (RDA) are a combination of visual and textual elements that can be used as an alternative for our standard ads. These ads automatically adjust their size, appearance and format to fit the allocated ad space. This is a great source for digital marketers to run their ad campaigns. Publishers can enable this setting to optimize the performance of ad zones with increased ad inventory for both desktop and mobile formats.

Details

Advertisers

As an Advertiser, while creating a Native Ad campaign, there is a Responsive Display Ads checkbox on step 5 of campaign setup:

Checking this box will extend the reach of your campaign to include zones that are enabled for Responsive Display Ads,essentially using content from your Native campaign to be responsively displayed within the allocated zone.

This checkbox is enabled in all Native campaigns by default.

Publishers

As a Publisher, you will see a button called Responsive Display Ads in the zone settings from the following formats:

• Banner / Mobile Banner:

• Instant Message / Mobile Instant Message:

• Sticky Banner:

• FullPage Interstitial / Mobile FullPage Interstitial:

Switching on this button opens up these zones to demand from Native Ad campaigns. These campaigns are then added to the bidding auction for these zones. The content from winning Native campaigns is then served to responsively display within the allocated zone.

This button is switched on in all these zones by default.