Open RTB 2.5 Bid Response
The response for a bid request will have the following structure:
Bid Response Object
| Attribute | Description |
|---|---|
| id | ID of the bid request (string) |
| seatbid | Collection of bids made by the bidder on behalf of a specific seat. |
seatbid
| Attribute | Description |
|---|---|
| bid | ID of the impression object to which this bid applies (string) |
seatbid.bid
| Attribute | Description |
|---|---|
| id | ID for the bid object chosen by the bidder (string) |
| impid | ID of the impression object to which this bid applies (string) |
| price | Bid price in CPM or CPC (float) |
| adm | ExoClick XML Ad Markup (string) |
| nurl | Win notification URL (string) |
| cid | Campaign ID to assist with ad quality checking (string) |
| crid | Creative ID to assist with ad quality checking (string) |
| adid | Ad ID to assist with ad quality checking (same as crid) (string) |
| adomain | Advertiser domain, or exchange domain (array of strings) |
| cat | IAB content categories of the creative (string array) |
| w | Width of creative (integer) |
| h | Height of creative (integer) |
| ext | ExoClick specific extension (object) |
seatbid.bid.ext
| Attribute | Description |
|---|---|
| btype | Pricing Model. Values: 1 = CPM, 2 = CPC. Default = 1 (int). |
No Bid Response
To answer a bid request without making an actual bid, an HTTP response code 204 "No Content" will be sent.
Win Notification
When the parameter Bid Response Object -> Seat Bid Object -> Bid Object -> nurl is in the bid response, a GET request must be performed to such URL.
Examples
You can find detailed examples of the Responses you can receive in the example page.