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In-Video: How to implement In-Video (VAST)

We introduced this format to offer publishers greater flexibility to show an ad at a specific moment during the video playback. You are able to configure different predefined parameters in 3 different sizes. 300x250, 468x60 & 728x90

Creating the ad zone​

Step 1​

First go to the “Sites & Zones” tab and click “New Zone”

There is a drop down menu listing all your websites, select which one you want to place the in-stream ad zone.

Step 2​

Click on the "Video" drop down menu and select "In-Video Banner (VAST) " ad click "NEXT"

Step 3​

Your Site name will appear above the edit options, which you set in the previous steps.

Now you need to:

  • Name: personalise the ad zone name to suit your own needs (at least 5 characters long).
  • Category (default): this is automatically selected based on the category of the site you selected in the previous step.
  • Subcategory: Unless you need to restrict the advertising further, we recommend you leave this blank.
  • Format: Select from the dropdown between Rectangle, Banner or Leaderboard sizes
  • Vertical Alignment: - This gives you the option where to position the ad within the video. Choose between Top, Middle, or Bottom from the drop down menu.
  • Trigger type: Select between Pre-Roll (at the start of the video), Pause (when the video is paused), Post roll (at the end of the video), or custom.
  • Custom Trigger Delay: If you select "Custom" as your trigger, you can decide precisely when in the video stream to show the advert. Choose between setting seconds or a percentage of the video before the ad appears.
  • Show Ad: You also have the option to show the ad until the video ends, or the visitor closes it, or to hide the advert after a period of time.

Ad filtering​

Once you've selected your specifications, you will see a section below called "Ads filtering" to understand this section please read the information here.

Implementation​

After selecting your specifications/filtering, click "Save and Preview".

Now select your HTML video player, this will provide you with the VAST tag. This should be added to the body of your website.

Note: Please check with your Video Player provider, for any additional steps that may be required to ensure the tag works correctly.

Additional assistance​

If after checking with your video player provider, you still have implementation questions, please feel free to contact our Customer Success team, selecting "Technical Issues" here.