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Available tools

Once connected, your AI assistant will have access to the following tools. You do not need to call these directly - simply ask your question in natural language and the AI will use the appropriate tool automatically.

Get advertiser global statistics​

Query your advertiser statistics with flexible filtering and grouping options. This tool lets you analyse impressions, clicks, conversions, revenue, costs, and other performance metrics across any combination of dimensions.

What can you ask​

  • Campaign performance over a date range
  • Breakdowns by country, device, browser, operating system, zone, or any other available dimension
  • Top or bottom performers by any metric
  • Comparisons between time periods
  • Filtered views (e.g., statistics for a specific campaign or zone)

Example prompts​

  • Give me the top campaigns by spending for the last 7 days.
  • What is my eCPA by country this month?
  • Compare my impressions this week versus last week, grouped by device type.
  • Which zones had the lowest CR yesterday?

Query your advertiser statistics with flexible filtering and grouping options. This tool lets you analyse impressions, clicks, conversions, costs, and other performance metrics across any combination of dimensions.

Public skills repository​

Alongside the MCP Server, ExoClick has access to a public repository of pre-built skills, which are optimised prompts and workflows designed for common advertising tasks. These skills give you a head start with proven approaches for tasks like daily performance analysis, campaign optimisation reviews, and reporting.

Skills are entirely optional. The MCP Server works with any prompt or question you write yourself. The skills repository is simply there to help you get started faster and benefit from workflows that have been tested and refined by the ExoClick team.