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转化跟踪简介

转化跟踪是广告的重要部分。通过转换跟踪，您将能够了解从这些营销活动中获得了多少销售、线索或安装，并准确了解 ExoClick 流量的盈利能力。

conversion stats

转换跟踪有哪些优势？​

除了能够衡量流量的响应速度和评估营销活动的收益外，转换跟踪还能让您**启用其他功能，从而帮助您优化营销活动：

  • Smart Bid: With conversion tracking, you can enable Smart Bid pricing model, which allows the system to optimize your bidding based on the profitability of the targeted traffic.
  • Bidder:: With conversion tracking, you can enable Automatic Bidding Optimization in your Bidder algorithms, as well as set up Blocking Rules based on conversions.
  • Variation Optimization: If you are running CPM campaigns, you can enable Variation Optimization so as to send the majority of traffic to the variation that generates the most conversions. This way you increase the user engagement and improve your exposure.

下一页将介绍如何启用转换跟踪的步骤。