Skip to main content

Notificações push: Como criar uma campanha de notificações push

If you want to scale up your traffic intake and showing your ads on publishers' sites is not enough for you, then Push Notifications are the way to go. When a user subscribes to a site's notifications, you can serve your offer promotions to that user, allowing you to serve your personalized ad into the user's device. You can learn all about the benefits of Push Notifications in this blog post.

In this tutorial we will show you how to create a Push Notification campaign.  

Como criar uma campanha de notificações push​

Para começar, selecione o tamanho de notificação push da sua preferência: 192x192 ou 728x480.

A principal diferença entre os dois tamanhos é que o formato 728x480 será reduzido a um ícone nos ambientes em que a imagem completa não pode ser apresentada. Não existe qualquer diferença de desempenho entre eles.

Then, when creating the variations, add dynamic tags to your Title and Description to personalize the ad served to the user.

You can also add emojis to your variations in order to make your Push campaign more relatable. Check this tutorial in order to find out how to use Emojis in your campaign.

Continue by selecting your targeting settings. Note that Retargeting and some Browsers (e.g: In-App, Safari, Generic, etc ) are not available for Push Notifications. You can find a detailed description of all our available targeting options in the main advertiser section from this documentation

Nota: As campanhas de notificação por push também têm como alvo as zonas In-Page Push por padrão. O In-Page Push permite o redireccionamento, razão pela qual poderá ver esta definição disponível durante a configuração da campanha. No entanto, se ativar o redireccionamento, só receberá tráfego de zonas In-Page Push.

For more information, check our tutorial for In-Page Push campaigns.

Lastly, make sure to enable conversion tracking in your campaign in order to measure the profits from your campaign. This will also allow you to enable advanced optimization features, such as Bidder in order to optimize their bidding prices.

And that's it! Your campaign should now be ready to be reviewed by our Compliance department and, if approved, it should start receiving traffic right away. If you have any problems while setting up your Push Notification campaign, please contact your Account Manager or reach out to the Customer Success team.