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Advanced Feature - Blocking Pricing Models

What’s new?​

Publishers can now block any campaigns which use CPC, CPM or Smart CPM pricing models from their ad zones.

Blocking Pricing Models

What can this new feature do for me?​

As a Publisher, you can use this feature to ensure that your zones are functioning efficiently. For example, if your zone has a low CTR, you could decide to block CPC campaigns, as they are not generating enough clicks. Alternatively, if you have a zone with a good CTR, you may want to block CPM or Smart CPM campaigns.

Details​

When creating an ad zone in the New Zone screen, scroll down to the Filter Advertisers section. In this section, you can now turn on the Block pricing models switch, and choose to block either CPC, CPM or Smart CPM ads from appearing in the zone.

Demo Video​

Please view the video to see a demonstration of these changes.