推送通知：如何创建推送通知活动

If you want to scale up your traffic intake and showing your ads on publishers' sites is not enough for you, then Push Notifications are the way to go. When a user subscribes to a site's notifications, you can serve your offer promotions to that user, allowing you to serve your personalized ad into the user's device. You can learn all about the benefits of Push Notifications in this blog post.

In this tutorial we will show you how to create a Push Notification campaign.  

如何创建推送通知活动

首先，选择您所需的推送通知尺寸： 192x192 或 728x480。

这两种尺寸的主要区别在于，在无法显示完整图像的环境中，728x480 格式将被缩减为图标。两者在性能上没有区别。

Then, when creating the variations, add dynamic tags to your Title and Description to personalize the ad served to the user.

You can also add emojis to your variations in order to make your Push campaign more relatable. Check this tutorial in order to find out how to use Emojis in your campaign.

Continue by selecting your targeting settings. Note that Retargeting and some Browsers (e.g: In-App, Safari, Generic, etc ) are not available for Push Notifications. You can find a detailed description of all our available targeting options in the main advertiser section from this documentation

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注意：推送通知营销活动默认也针对页面内推送区。页面内推送允许重定向，这就是为什么您在设置广告系列时可能会看到此设置可用的原因。但是，如果启用重定向，您将只能接收来自页面内推送区域的流量。

For more information, check our tutorial for In-Page Push campaigns.

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Lastly, make sure to enable conversion tracking in your campaign in order to measure the profits from your campaign. This will also allow you to enable advanced optimization features, such as Bidder in order to optimize their bidding prices.

And that's it! Your campaign should now be ready to be reviewed by our Compliance department and, if approved, it should start receiving traffic right away. If you have any problems while setting up your Push Notification campaign, please contact your Account Manager or reach out to the Customer Success team.