电子邮件点击：如何创建电子邮件点击活动

电子邮件点击流量是向订阅发布者网站的用户发送的电子邮件带来的流量。电子邮件包含一个行动号召，引导用户进入广告商的登陆页面或预登陆页面。

Advertisers can buy Email Clicks via Bidding or via Traffic Share flat deals (for this option, please contact your account manager or reach out to the Customer Success team)

如何创建电子邮件点击活动

In order to create a Email Clicks campaign, simply follow the same steps you would do for a normal campaign. Just make sure you select "Email Clicks" as your ad format:

该格式可用于CPC和Smart CPC竞价。为了节约成本，我们强烈建议您选择 Smart CPC。这样，如果您寻找的流量竞争不大，您就可以节省成本。

此外，还可以考虑启用频率上限，即每 24 小时1 或 2 次点击。这样，您就可以控制初始流量，从而更好地评估流量质量。

Lastly, make sure to enable conversion tracking in your campaign in order to measure the profits from your campaign. This will also allow you to enable advanced optimization features, such as Bidder in order to optimize their bidding prices.

电子邮件传递

电子邮件点击的最大潜力在于电子邮件传递。默认情况下，广告商无法获取用户的电子邮件，但URL中的一些参数允许广告商使用这些信息并自动填写注册表单，以提高其产品的注册率。

To enable this feature, contact your account manager or reach out to the Customer Success team.

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注意：电子邮件传递是根据客户经理/客户成功部的接受标准启用的。

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最佳做法

An important macro used often in Email Clicks sites is {sub}. This token will let you receive the Sub ID, which is related to each database used by the website. You can also use some of the other macros listed here

收集到子 ID 后，您可以使用 "区域定位 "中的 "子 ID 定位 "部分来定位或排除这些子 ID：

我们强烈建议您在登陆页面、预登陆页面和注册页面之间进行**A/B 测试，看看哪个页面的转化率最高。

Lastly, we recommend you to have a look at our blog to find some case studies that could match the product you promote.