优化您的营销活动

我应该先做什么？

The first thing you should do is to set up Conversions tracking so that you can see how campaigns are performing. You can find the instructions here. Even if you do not know the exact payout of each conversion, it is important just to find out how responsive your campaigns are and which zones you should focus on.

For advertisers who are just beginning, you should run your campaign for a few days (2-3 days, depending on the volume of traffic acquired) to gather sufficient data. Check your ROI reports regularly!  

避免标语盲

请记住，在线广告的竞争非常激烈，因此，创新设计是不断吸引网站访问者访问您的广告的关键。

In order to engage with the traffic, make sure to add multiple creative materials to your campaigns so that your offer always looks fresh and original. Note that we offer various tools to measure the responsiveness of the variation, so you can tweak your campaign to direct all the traffic to the best performing variation.

Despite this, your conversions might fluctuate and decrease later if you keep using the same variation. That's why it is important to come back to the campaign after a few weeks or months to rotate these variations and try new creatives so as to keep the audience hooked. Remember: Half of the conversions come from the traffic, the other come from the marketing itself.  

A/B 测试

我们提到了变化，但同样重要的是尝试不同的重定向、URL 和着陆页面，看看哪种漏斗效果最好。有些产品会带来更直接、更无缝的体验，而有些产品如果先评估用户的兴趣，则会产生更多的转化率。

对于后者，考虑一下预登陆是否会派上用场。前置引导可以是简单的，比如一篇解释产品优点的医学文章，也可以是复杂的，比如在引导用户进入合适的交友网站前询问用户喜好的问卷。

If you are not sure which option works best for you, try creating several landing pages and adding them in a landing page group. Note that you can select among different algorithms to distribute the traffic you buy across these different pages.

Tip: if you end up using pre-landers, consider adding a tracking pixel to each step of the pre-lander. This will give you additional details of the traffic and give you access to advanced targeting features, such as re-targeting  

设定正确的出价

您的出价不仅决定了您将获得的流量，还决定了您的营销活动的盈利能力。

如果您刚刚开始，对应该使用什么价格设置没有明确的概念，通常的策略是使用最低出价从 CPC 营销活动开始。这将为您提供足够的流量和数据来开始优化(注意，这不适用于 popunders，因为 CPC 在那里不可用)

如果收到的流量不足，您可以逐步提高出价，步幅为 10%，直至收到预期流量。如果您希望获得大量流量，那么最好以 CPM/Smart CPM 创建一个单独的广告系列，并出价在顶部位置。

You can find a more detailed explanation of how to find out the right bid and budget here  

需要更多建议

If you want to have more information on how to properly optimise your campagin, please head to our blog, where you can find plenty of posts with tips on how to have good results. You can also find several case studies about successful campaigns and what actions they did to achieve this.