Push-уведомления: Как создать кампанию Push-уведомлений
If you want to scale up your traffic intake and showing your ads on publishers' sites is not enough for you, then Push Notifications are the way to go. When a user subscribes to a site's notifications, you can serve your offer promotions to that user, allowing you to serve your personalized ad into the user's device. You can learn all about the benefits of Push Notifications in this blog post.
In this tutorial we will show you how to create a Push Notification campaign.
Как создать кампанию Push-уведомлений
Для начала выберите размер Push-уведомления по своему усмотрению: 192x192 или 728x480.
Основное различие между обоими размерами заключается в том, что формат 728x480 будет уменьшен до значка в тех средах, где невозможно отобразить полное изображение. Разницы в производительности между ними нет.
Then, when creating the variations, add dynamic tags to your Title and Description to personalize the ad served to the user.
You can also add emojis to your variations in order to make your Push campaign more relatable. Check this tutorial in order to find out how to use Emojis in your campaign.
Continue by selecting your targeting settings. Note that Retargeting and some Browsers (e.g: In-App, Safari, Generic, etc ) are not available for Push Notifications. You can find a detailed description of all our available targeting options in the main advertiser section from this documentation
Примечание: Кампании Push Notification по умолчанию также нацелены на зоны In-Page Push. In-Page Push позволяет использовать ретаргетинг, поэтому вы можете увидеть этот параметр во время настройки кампании. Однако если вы включите ретаргетинг, вы будете получать трафик только из зон In-Page Push.
For more information, check our tutorial for In-Page Push campaigns.
Lastly, make sure to enable conversion tracking in your campaign in order to measure the profits from your campaign. This will also allow you to enable advanced optimization features, such as Bidder in order to optimize their bidding prices.
And that's it! Your campaign should now be ready to be reviewed by our Compliance department and, if approved, it should start receiving traffic right away. If you have any problems while setting up your Push Notification campaign, please contact your Account Manager or reach out to the Customer Success team.