How to track conversions with Keitaro

This guide is for Keitaro only. If you want to know the generic steps for S2S tracking, please check the Advertisers section.

ExoClick gives you access to global traffic sources, targeting features, big data and statistical analytical tools to filter results and optimise your campaigns. This manual explains how to track conversions on the ExoClick network when you are using tracking software Keitaro. In order to track your offer, you need Keitaro and ExoClick to speak to each other through their servers.

If you want to receive additional information, please check Keitaro's integration guide.

Passo 1: Criar o ID do objetivo para o URL de postback

Inicie sessão no Painel de Administração da ExoClick e aceda a Campanhas > Acompanhamento de conversões. Isto permite-lhe criar o código de acompanhamento de conversões a ser utilizado no seu postback URL:

Clique em "Novo objetivo de conversão". Existem três campos que deve preencher: Nome, Valor de conversão e Pedido. Em Nome, basta adicionar um nome para o objetivo, por exemplo: "Postback".

Os valores de conversão disponíveis são:

• No Value: o valor é 0
• Corrigido: determina o pagamento da conversão manualmente ao definir o objetivo.
• Dinâmico: o valor do pagamento será passado através do URL de Postback. A transmissão de valores dinâmicos será explicada em pormenor mais adiante neste guia.

a Ordem** é utilizada para organizar os diferentes objectivos que criou na sua conta. Se criou vários Objectivos de Conversão, a Ordem irá ajudá-lo a organizar a forma como estes objectivos são apresentados nas suas Estatísticas e na Lista de Campanhas.

Depois de ter adicionado todos estes campos, clique no botão "Criar". O painel de administração apresentará a estrutura do URL de postback, bem como o ID do objetivo correspondente ao objetivo que acabou de criar. Deve ter um aspeto semelhante a este:

http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=

Também pode consultar a nossa página [Acompanhamento de conversões] (conversion-tracking.md) para obter mais informações sobre o nosso processo de criação de objectivos.

Step 2: Add ExoClick as a traffic source in Keitaro and configure the Postback

Para acompanhar as conversões na ExoClick, terá de adicionar ao URL da sua campanha um rastreador dinâmico chamado {conversions_tracking}, que identifica cada conversão de forma única.

You must store this tracker on Keitaro and get it to notify ExoClick’s server each time a user generates a conversion. This is done very simply by configuring ExoClick as the traffic source, using the pre-defined template. To do so:

1. Log in to your Keitaro dashboard.
2. Click the “Sources" tab, then click "Create"

1. Choose ExoClick from the list of templates. Keitaro will pre-populate all the traffic source settings.

1. Replace the YOUR_ID value with the goal ID you generated in STEP 1.

NOTE: If you have selected “Dynamic” value when creating your Conversion goal STEP 1, then you must add value={revenue} at the end of the Postback URL. In this case, your postback URL will look like the following:

http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag={external_id}&value={revenue}

1. Click "Create" to save the postback. Note that you will be able to review the Postback again later, when you set up the campaign.

Step 3: Add an Affiliate Network Source to Keitaro (optional)

If you are not using an Offer from an Affiliate platform, please skip to Step 4

Click "Affiliate Networks", then click "Create":

Select an Affiliate network from the list. The "Offer Parameters" will be populated with the tokens associated with that network. These parameters will be later added to all offers associated with this affiliate network.

If your Affiliate network is not on the list, you can manually define the parameters used by the affiliate platform of your choice.

Then, copy the Postback URL and place it in your affiliate network.

Nota: Lembre-se que o URL de retorno que vê aqui corresponde à plataforma de afiliação. Este não é o mesmo URL de postback que utilizou nas definições da Fonte de Tráfego.

Step 4: Add an Offer to Keitaro

Click the "Offers" tab, then click on "Create".

Add an "Offer Name" and select the "Affiliate Network", if you have any. Then, add the URL of the offer.

Por exemplo

http://mypage.com/?a=14030&c=64375&s1=

Click on "Additional" to set the Payout from the offer. If your affiliate platform is able to send payout information through the postback, then leave the "Auto" option enabled. Otherwise, disable it and set up the payout amount and currency.

Regardless of the payout option selected, make sure to have CPA as the "Payout Type".

Click "Create" to finish the process.

Step 5: Create a Stream in Keitaro

Before you can set up a campaign in Keitaro, you need to create a Stream, which will determine how the traffic from the campaign is distributed across your offers and landing pages.

In order to create a Stream, go to "Campaigns", click "Create", then click on "Create Stream"

Click on "Schema", then click on "Add Offers" and select the Offer you created earlier.

You can also add a Landing Page, if you have any, and include "Filters" and "Monitors" to manage your traffic distribution.

Once you have made all the changes, save the Stream.

Step 6: Create a Campaign in Keitaro

Once the Stream has been created, the Create Campaign button will become available for you:

Para criar a campanha, siga estes passos:

1. Add a name to your new campaign, then click Create.
2. Go to Settings and choose "ExoClick" as the Source. Leave the "Cost model" and "Costs Value" settings as they are.

1. Click on "Parameters" and check that all the dynamic tokens are correct.
2. Click on "S2S Postbacks" and confirm that ExoClick's Postback is correct. You can also add additional Postbacks of your choice.

1. Lastly, select the stream you created earlier and click Save to create the campaign.

You can now get the Campaign URL from this campaign:

Your Campaign URL should be similar to the following:

https://demo-en.keitaro.io/mpLFd5?keyword={tags}&cost={actual_cost}&currency={currency}&external_id={conversions_tracking}&creative_id={variation_id}&ad_campaign_id={campaign_id}&source={src_hostname}&siteid={site_id}&zoneid={zone_id}&catid={category_id}&country={country}&format={format}

Note that, depending your campaign settings in Keitaro, your tracking domain might be different. Nonetheless, the campaign URL should look similar to the above.

You will use this URL when setting up your campaign in ExoClick

Step 7: Set up the Campaign in ExoClick

Paste the campaign URL created in the previous step as your "Variation" for your ExoClick campaign. Make sure it contains the {conversions_tracking} tag to send the conversion details to Keitaro.

Concluir a configuração da campanha. Pode encontrar um guia detalhado sobre como criar uma campanha na Exoclick [aqui] (create-campaign-step1.md).

If the set up has been done correctly, you will start seeing conversions both in Keitaro and Exoclick. Do not forget to enable the corresponding Goal column in your Campaigns List and your Statistics

If you need further guidance on how to set up Conversion tracking in Keitaro, don't hesitate to contact Keitaro support at support@keitaro.io. You can also contact Exoclick's Customer Success to review these steps.