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How to track conversions with Cake

This guide is for Cake only. If you want to know the generic steps for S2S tracking, please check the Advertisers section.

ExoClick gives you access to global traffic sources, targeting features, big data and statistical analytical tools to filter results and optimise your campaigns. This manual explains how to track conversions on the ExoClick network when you are using tracking software Cake. In order to track your offer, you need Cake and ExoClick to speak to each other through their servers.

If you want to receive additional information, please check Cake's integration guide.

Passo 1: Criar o ID do objetivo para o URL de postback​

Inicie sessão no Painel de Administração da ExoClick e aceda a Campanhas > Acompanhamento de conversões. Isto permite-lhe criar o código de acompanhamento de conversões a ser utilizado no seu postback URL:

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Clique em "Novo objetivo de conversão". Existem três campos que deve preencher: Nome, Valor de conversão e Pedido. Em Nome, basta adicionar um nome para o objetivo, por exemplo: "Postback".

Os valores de conversão disponíveis são:

  • No Value: o valor é 0
  • Corrigido: determina o pagamento da conversão manualmente ao definir o objetivo.
  • Dinâmico: o valor do pagamento será passado através do URL de Postback. A transmissão de valores dinâmicos será explicada em pormenor mais adiante neste guia.

a Ordem** é utilizada para organizar os diferentes objectivos que criou na sua conta. Se criou vários Objectivos de Conversão, a Ordem irá ajudá-lo a organizar a forma como estes objectivos são apresentados nas suas Estatísticas e na Lista de Campanhas.

Depois de ter adicionado todos estes campos, clique no botão "Criar". O painel de administração apresentará a estrutura do URL de postback, bem como o ID do objetivo correspondente ao objetivo que acabou de criar. Deve ter um aspeto semelhante a este:


http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=

Também pode consultar a nossa página [Acompanhamento de conversões] (conversion-tracking.md) para obter mais informações sobre o nosso processo de criação de objectivos.

Step 2: Add the postback URL to your Cake dashboard​

A Postback URL is a URL that notifies our server when a conversion has been made in your campaigns. You must store this URL in Cake and get it to notify ExoClick’s server each time a user generates a conversion.

There are two ways to add a Postback URL in Cake: through the Offer settings or as a Global Postback in your account.

Um URL de postback nas definições da oferta será aplicado exclusivamente a essa oferta, enquanto um postback global será aplicado a todas as suas ofertas.

URL de retorno da oferta específica​

Para adicionar o URL de Postback da ExoClick a uma oferta específica, siga estes passos:

  1. Login to your Cake dashboard
  2. Click on "Offers", then select the Offer where you want to add the Postback.
  3. Click on "Test&Tracking", then add the Postback URL you created in ExoClick.
  4. At the end of the Postback URL, add #s2##s3##s4##s5#. Your Postback URL should now look like the following:

http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=#s2##s3##s4##s5#

Note: If you selected Dynamic value when setting up your Goal in ExoClick, then you will also have to add &value=#price# at the end of the Postback URL so as to pass the value of the conversion. In this case, your postback URL will look like the following:


http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=#s2##s3##s4##s5#&value=#price#

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  1. Click "Save" to save the changes.

URL global de postback​

Note: Global Postbacks might not be available for your account. Please check with your Cake Account Manager to confirm this.

Para adicionar o URL de Postback da ExoClick como um Postback Global, siga estes passos:

  1. Click the "Set Up" tab > "Settings" > "Tracking Settings"

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  1. Scroll down to "Global Pixels & Postbacks", then add the Postback URL you created in ExoClick
  2. At the end of the Postback URL, add #s2##s3##s4##s5#. Your Global Postback should now look like the following:

http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=#s2##s3##s4##s5#

Note: If you selected Dynamic value when setting up your Goal in ExoClick, then you will also have to add &value=#price# at the end of the Postback URL so as to pass the value of the conversion. In this case, your postback URL will look like the following:


http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=#s2##s3##s4##s5#&value=#price#

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  1. Save the changes.

Note: CAKE’s platform offers 4 sub Ids (s2, s3, s4 and s5) to store different tracking values, but each sub id has a limit of 100 characters. ExoClick’s conversion tracking string contains between 140 to 500 characters, therefore Cake cascades the characters from ExoClick’s tracking string within CAKE’s sub ids automatically.

Go to "Offers", click on the Offer ID you want to promote, then click on "Get Link" to get the Offer link

Por exemplo

http://mypage.com/?a=14030&c=64375&=s1

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  In order to track conversions, you will have to change the s1 parameter to s2 and add "={conversions_tracking}" at the end of the Offer link. It will look like this:

http://mypage.com/?a=14030&c=64375&s2={conversions_tracking}

You will use this URL as your variation in ExoClick. Make sure not to add additional parameters as they might break the conversions tracking string from the postback URL.

Note-se que apenas {conversions_tracking} é necessário para acompanhar as conversões.

Passo 4: Configure a sua campanha na ExoClick​

Paste the Offer Link created in the previous step as your "Variation" for your ExoClick campaign:

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Concluir a configuração da campanha. Pode encontrar um guia detalhado sobre como criar uma campanha na Exoclick [aqui] (create-campaign-step1.md).

If the set up has been done correctly, you will start seeing conversions both in Cake and Exoclick. Do not forget to enable the corresponding Goal column in your Campaigns List and your Statistics

If you need further guidance on how to set up Conversion tracking in Cake, don't hesitate to contact Cake support. You can also contact Exoclick's Customer Success to review these steps.