How to track conversions with Binom

This guide is for Binom only. If you want to know the generic steps for S2S tracking, please check the Advertisers section.

Este guia é composto por duas secções:

a) How to set up conversion tracking in Binom. This section will focus on knowing how to set up the Postback URL in Binom, how to notify conversions to Binom and how to display these conversions in both Binom and ExoClick.

b) How to integrate Exoclick in Binom via API. This section will show how to start or stop ExoClick's campaigns from Binom.

If you want to receive additional information, please check Binom's integration guide.

How to set up Conversions tracking in Binom

ExoClick gives you access to global traffic sources, targeting features, big data and statistical analytical tools to filter results and optimise your campaigns. This manual explains how to track conversions on the ExoClick network when you are using tracking software Binom. In order to track your offer, you need AdsBridge and ExoClick to speak to each other through their APIs.

This manual explains how to track conversions on the ExoClick network when you are using tracking software Binom. In order to track your offer, you need Binom and ExoClick to ‘speak’ to each other, they do this through their APIs.

This manual shows you how to set up server-to-server conversion tracking with Binom's platform.

Step 1: Create the Goal ID for your Postback URL

Inicie sessão no Painel de Administração da ExoClick e aceda a Campanhas > Acompanhamento de conversões. Isto permite-lhe criar o Goal ID e obter a estrutura a ser utilizada no seu postback URL:

Clique em "Novo objetivo de conversão". Existem três campos que deve preencher: Nome, Valor de conversão e Pedido. Em Nome, basta adicionar um nome para o objetivo, por exemplo: "Postback".

Os valores de conversão disponíveis são:

• No Value: o valor é 0
• Corrigido: determina o pagamento da conversão manualmente ao definir o objetivo.
• Dinâmico: o valor do pagamento será passado através do URL de Postback. A transmissão de valores dinâmicos será explicada em pormenor mais adiante neste guia.

a Ordem** é utilizada para organizar os diferentes objectivos que criou na sua conta. Se criou vários Objectivos de Conversão, a Ordem irá ajudá-lo a organizar a forma como estes objectivos são apresentados nas suas Estatísticas e na Lista de Campanhas.

Depois de ter adicionado todos estes campos, clique no botão "Criar". O painel de administração apresentará a estrutura do URL de postback, bem como o ID do objetivo correspondente ao objetivo que acabou de criar. Deve ter um aspeto semelhante a este:

http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=

Também pode consultar a nossa página [Acompanhamento de conversões] (conversion-tracking.md) para obter mais informações sobre o nosso processo de criação de objectivos.

Step 2: Add ExoClick as a traffic source in Binom and configure the Postback

Para monitorizar as conversões na ExoClick, terá de adicionar um monitor dinâmico ao URL da sua campanha {conversions_tracking} que identifica cada clique de forma única.

You must store this tracker on Binom and get it to notify ExoClick’s API each time a user generates a conversion. This is achieved in Binom by configuring ExoClick as the traffic source, using the pre-defined template.

Login to Binom, click "Traffic Sources", then click "Create":

Click "Load from template", then pick "Exoclick" from the available Templates. Binom will pre-populate the traffic source settings from the template.

No campo URL de retorno, substitua a palavra "REPLACE" pelo valor goal ID que gerou no PASSO 1.

O seu URL de postback deve agora ter o seguinte aspeto:

http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag={externalid}

Nota: Se selecionou o valor Dynamic quando configurou o seu Objetivo na ExoClick, então também terá de adicionar &value={payout} no final do URL de Postback de modo a passar o valor da conversão. Neste caso, o seu URL de postback será parecido com o seguinte:

http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag={externalid}&value={payout}

Click "Save" to save the traffic source.

Step 3 (optional): Set up an Affiliate Network on Binom

Se não estiver a utilizar uma oferta de uma plataforma de afiliados, passe à etapa 4

Click the "Affiliate Networks" tab, then click "Create":

Click on "Load from catalog" to get a list of Affiliate networks you can itnegrate. If your Affiliate network is not on the list, you can manually define the parameters used by the affiliate platform of your choice.

The Postback URL shown here is what you will have to add in your Affiliate Platform in order to notify them the conversions. Important: do not confuse this Postback URL with the one you created in the Traffic Source settings!

If you want to use Dynamic conversion value from your goals, you need to make sure that the payout token from the affiliate platform reaches the postback URL from ExoClick.

For more information on how to set up the Affiliate network in Binom, please check their manual.

Once you have completed setting up your Affiliate Network, click "Save".

Step 4: Create an Offer in Binom.

Click "Offers", then click "Create":

Add the URL of your Offer. Eg:

http:

Make sure to add {clickid} to pass conversions to your Affiliate network. If you added an Affiliate network in the previous step, add it here.

If you defined the payout of the offer through the Postback URL from the Affiliate network, then select "Auto" as "Payout". Otherwise, add the payout from the offer.

Hit "Save" to save the changes.

Step 5: Create a Campaign in Binom.

Click the “Campaigns” tab, then click "Create"

Select ExoClick as the traffic source and enable "Auto" as your campaign costs.

Then, the Offer you created. You can send the traffic directly to this Offer URL or you can create a "Lander" for the Offer. If you want to go for the first option, then click on the "Direct" button under "Landing Pages":

Save the campaign. The Campaign URL will be generated:

You can also get the Campaign URL by pressing the "Info" button in your Campaign tab in Binom:

You will use this Campaign URL to set up the campaign in ExoClick.

Step 6: Create a Campaign in ExoClick.

Paste the campaign URL created in the previous step as your "Variation" for your ExoClick campaign. Make sure it contains the {conversions_tracking} tag to send the conversion details to Binom.

Concluir a configuração da campanha. Pode encontrar um guia detalhado sobre como criar uma campanha na Exoclick [aqui] (create-campaign-step1.md).

If the set up has been done correctly, you will start seeing conversions both in Binom and ExoClick. Do not forget to enable the corresponding Goal column in your Campaigns List and your statistics.

ExoClick API Binom integration

By integrating Binom with ExoClick via API, you will be able to pause and resume your ExoClick campaigns while at the same time make use of Binom's reporting tools.

Each action you make in Binom will have an instantaneous effect in ExoClick. Here are some of the actions you can make through API Binom integration

• Verificar o estado das campanhas integradas: Pode observar o estado da sua campanha integrada através das definições da campanha.
• Pausar ou retomar uma campanha integrada: Pode fazer uma pausa ou retomar uma campanha integrada inteira na vista Campanhas, na coluna Acções.

Note: API integration is only available for Binom v1.

Requisitos

Before you can integrate with Binom, you need to generate an API Token in ExoClick.

Inicie sessão na sua conta Exoclick e, em seguida, clique no seu nome de utilizador para aceder ao seu perfil. Clique em New API Token (Novo token de API), dê um nome a esse token e, em seguida, clique em Save (Guardar). Verá o token da API na coluna "Token":

In addition, you need to have campaigns already created in Binom in order to match them via API. In the next section we will explain this in detail.

Instruções

Para iniciar a integração, siga estes passos:

1. While you are setting up ExoClick as a Traffic Source in Binom, click on the Integrate button. This will prompt you to add the API token from Exoclick.

1. If the API token is valid, you will be able then to click on "Campaigns" and begin matching your campaigns in ExoClick with your campaigns in Binom.

1. Click on the "Link Campaign" button next to the campaign name, then select the campaign in Binom that matches it.

Once the campaign is matched, you will be able to Pause or Resume the ExoClick campaign from Binom:

Remember that every time you create a campaign in ExoClick, you will have to repeat these steps in order to match it with your Binom campaign.

1. If you want to unlink the campaign, click on the Unlink button in Binom's campaign settings:

If you need further guidance on how to set up Conversion tracking or API Integration in Binom, don't hesitate to contact Binom support. You can also contact ExoClick's Customer Success to review these steps.