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How to track conversions with Affise

This guide is for Affise only. If you want to know the generic steps for S2S tracking, please check the Advertisers section.

ExoClick gives you access to global traffic sources, targeting features, big data and statistical analytical tools to filter results and optimise your campaigns. This manual explains how to track conversions on the ExoClick network when you are using tracking software Affise. In order to track your offer, you need Affise and ExoClick to speak to each other through their servers.

If you want to receive additional information, please check Affise's integration guide.

Passo 1: Criar o ID do objetivo para o URL de postback​

Inicie sessão no Painel de Administração da ExoClick e aceda a Campanhas > Acompanhamento de conversões. Isto permite-lhe criar o código de acompanhamento de conversões a ser utilizado no seu postback URL:

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Clique em "Novo objetivo de conversão". Existem três campos que deve preencher: Nome, Valor de conversão e Pedido. Em Nome, basta adicionar um nome para o objetivo, por exemplo: "Postback".

Os valores de conversão disponíveis são:

  • No Value: o valor é 0
  • Corrigido: determina o pagamento da conversão manualmente ao definir o objetivo.
  • Dinâmico: o valor do pagamento será passado através do URL de Postback. A transmissão de valores dinâmicos será explicada em pormenor mais adiante neste guia.

a Ordem** é utilizada para organizar os diferentes objectivos que criou na sua conta. Se criou vários Objectivos de Conversão, a Ordem irá ajudá-lo a organizar a forma como estes objectivos são apresentados nas suas Estatísticas e na Lista de Campanhas.

Once you have added all these fields, click on the "Create" button. The Admin Panel will display the structure of the Postback URL as well as the Goal ID corresponding to the Goal you just created. It should look something similar to this:


http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=

Também pode consultar a nossa página [Acompanhamento de conversões] (conversion-tracking.md) para obter mais informações sobre o nosso processo de criação de objectivos.

Step 2: Create Exoclick as an Affiliate and set up the Postback URL​

Para acompanhar as conversões na ExoClick, terá de adicionar ao URL da sua campanha um rastreador dinâmico chamado {conversions_tracking}, que identifica cada conversão de forma única.

You must store this tracker on Affise Pro and get it to notify ExoClick’s server each time a user generates a conversion. This is achieved through a Postback URL.

  1. Go to "Affiliates" > "Affiliate Management", then click "Add"

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  1. When setting up an Affiliate in Affise, there are three required fields in the form: Email, Password and Country. You can use the same details as your account in ExoClick. However, make sure that fields Email and Company Name differ from each other since it'll further affect tracking flow.
  2. Scroll down the form until you reach "Affiliate Postbacks", then click on the + button to add a Postback:

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When adding a Postback URL in Affise, you can choose whether to add a Local Postback or a Global Postback.

A local postback is applied to a specific campaign, whereas a global postback will be applied to all offers in which you use ExoClick as a traffic source. We recommend to use "Global Postback" for better ease of use, but you can set up a Local Postback later when setting up the offer.

  1. Select Default as your Integration Method, then add the following Postback URL:

http://syndication.exoclick.com/tag.php?goal=REPLACE&tag={sub1}

If the Goal you created in Exoclick had Dynamic conversion value, then the Postback URL should be the following:


http://syndication.exoclick.com/tag.php?goal=REPLACE&tag={sub1}&value={sum}
  1. Change the REPLACE value with the Goal ID you generated in the previous Section. Note: You need to add the Goal ID from ExoClick inside the Postback URL, not under the Goal column.
  2. Click “Save” to finish the changes.

In order to create the offer link, you need to go to "Offers" > "New offers"

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Complete the form with the corresponding values. Once all is set you just need to select ExoClick as the affiliate and copy the generated offer link you wish to track.

Under "Send the link to active affiliate", copy the link that will be generated here. You will use this link as your campaign URL in ExoClick. You will need to add a couple of parameters in order to make sure that you are able to get the {conversions_tracking} string from the campaign URL.

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Your tracking URL should look like the following:


http://demo.go2affise.com/click?pid=81&offer_id=46&s1={conversions_tracking}

Note: ExoClick’s {conversions_tracking} generates a string of between 140 to 500 characters, so you have to make sure Affise is able to receive and return the complete string.

Step 4: Add the tracking URL as a Variation in your ExoClick campaign.​

Paste the campaign URL created in the previous step as your "Variation" for your ExoClick campaign. Make sure it contains the {conversions_tracking} tag to send the conversion details to Affise.

Concluir a configuração da campanha. Pode encontrar um guia detalhado sobre como criar uma campanha na Exoclick [aqui] (create-campaign-step1.md).

If the set up has been done correctly, you will start seeing conversions both in Affise and Exoclick. Do not forget to enable the corresponding Goal column in your Campaigns List and your Statistics

If you need further guidance on how to set up Conversion tracking in Affise, don't hesitate to contact Affise support at support@affise.com or by creating a ticket through your Affise platform. You can also contact Exoclick's Customer Success to review these steps.