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Notificaciones Push: Cómo crear una campaña de Notificaciones Push

If you want to scale up your traffic intake and showing your ads on publishers' sites is not enough for you, then Push Notifications are the way to go. When a user subscribes to a site's notifications, you can serve your offer promotions to that user, allowing you to serve your personalized ad into the user's device. You can learn all about the benefits of Push Notifications in this blog post.

In this tutorial we will show you how to create a Push Notification campaign.  

Cómo crear una campaña de notificaciones push​

Para empezar, seleccione el tamaño de Notificación Push de su elección: 192x192 o 728x480.

La principal diferencia entre ambos tamaños es que el formato 728x480 se reducirá a un icono en aquellos entornos en los que no pueda mostrarse la imagen completa. No hay diferencia de rendimiento entre ellos.

Then, when creating the variations, add dynamic tags to your Title and Description to personalize the ad served to the user.

You can also add emojis to your variations in order to make your Push campaign more relatable. Check this tutorial in order to find out how to use Emojis in your campaign.

Continue by selecting your targeting settings. Note that Retargeting and some Browsers (e.g: In-App, Safari, Generic, etc ) are not available for Push Notifications. You can find a detailed description of all our available targeting options in the main advertiser section from this documentation

Nota: Las campañas de Notificación Push también se dirigen a zonas In-Page Push por defecto. In-Page Push permite el retargeting, por lo que es posible que vea esta opción disponible durante la configuración de su campaña. Sin embargo, si habilita el retargeting, sólo recibirá tráfico de las zonas In-Page Push.

For more information, check our tutorial for In-Page Push campaigns.

Lastly, make sure to enable conversion tracking in your campaign in order to measure the profits from your campaign. This will also allow you to enable advanced optimization features, such as Bidder in order to optimize their bidding prices.

And that's it! Your campaign should now be ready to be reviewed by our Compliance department and, if approved, it should start receiving traffic right away. If you have any problems while setting up your Push Notification campaign, please contact your Account Manager or reach out to the Customer Success team.