Saltar al contenido principal

How to track conversions with Kochava

This guide is for Kochava only. If you want to know the generic steps for S2S tracking, please check the Advertisers section.

ExoClick gives you access to global traffic sources, targeting features, big data and statistical analytical tools to filter results and optimise your campaigns. This manual explains how to track conversions on the ExoClick network when you are using tracking software Kochava. In order to track your offer, you need Kochava and ExoClick to speak to each other through their servers.

If you want to receive additional information, please check Kochava's integration guide.

Paso 1: Crear el Goal ID para la URL Postback​

Acceda a su panel de administración de ExoClick y vaya a Campañas > Seguimiento de conversiones. Esto le permite crear el código de seguimiento de conversiones que se utilizará en su URL de retroceso:

Kochava1

Haga clic en "Nuevo objetivo de conversión". Hay tres campos que debe rellenar: Nombre, Valor de Conversión y Orden. En Nombre, simplemente añada un nombre para el objetivo, por ejemplo: "Postback".

Los Valores de Conversión disponibles son:

  • Sin valor: el valor es 0
  • Corregido: se determina el pago de la conversión manualmente al configurar el Objetivo.
  • Dinámico: el valor del pago se pasará a través de la URL de Postback. El paso de valores dinámicos se explicará en detalle más adelante durante la guía.

IMPORTANT NOTE: Currently it is not possible to pass Dynamic Conversion Value in Kochava.

el Orden** se utiliza para organizar los diferentes objetivos que ha creado en su cuenta. Si ha creado múltiples Objetivos de Conversión, el Orden le ayudará a organizar cómo se muestran estos objetivos en sus Estadísticas y en la Lista de Campañas.

Una vez que haya añadido todos estos campos, haga clic en el botón "Crear". El Panel de Administración mostrará la estructura de la URL de Postback así como el Identificador de Meta correspondiente a la Meta que acaba de crear. Debería verse algo similar a esto:


http://syndication.exoclick.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag=

También puede consultar nuestra página Seguimiento de conversiones para obtener más detalles sobre nuestro proceso de creación de objetivos.

Step 2: Create a campaign in Kochava and add ExoClick as a Media Partner​

Before you can start tracking in Kochava, make sure to add in Kochava the App you are going to promote. You can find the instructions for that here.

Now, in order to create your campaign in Kochava pointing at ExoClick, follow these steps:

  1. Log in to your Kochava dashboard.
  2. Select the App you are going to promote, then click on "Links" > "Campaign Manager" > "Add a Tracker"

Kochava2

  1. Under "Campaign/Segment", click on the link to create a new Campaign and a new Segment:

Kochava3

  1. Add a name to your Campaign, your Segment and your Tracker. Then, under "Media Partner", select ExoClick. The name of the partner changes depending on whether your app is for iOS or Android.

Kochava4

  1. Under "Destination URL", select "Custom" and add your Offer URL to "Install URL".

Kochava5

Note: If you are promoting an Android app, Kochava will give you "Google Referrer" as default option, as it offers additional tracking settings. However, we recommend using "Custom" to ensure proper conversion tracking.

  1. Click "Save & Create Postback". We will cover the Postback set up process in the next section.

Kochava6

Step 3: Set up the Postback in Kochava​

After clicking on "Save and Create Postback", you will be directed to "Partner Configuration" > "New Configuration":

Kochava7

Select ExoClick as "Media Partner" and hit "Save". Then, on the next page, click on the three dots next to "Install" and select "Edit":

Kochava8

Add the Goal ID you created in the first section of this guide, then hit "Save".

Kochava9

You should now be able to see the Goal ID when clicking on the Postback in Kochava:

Kochava10

Step 4: Copy the Click URL from Kochava and add it to your campaign in ExoClick​

In Kochava, go to "Links" > "Campaign Manager", then click on the campaign you created.

Click on the Tracker you created earlier, then copy the "Click URL":

Kochava11

Add this Click URL as a Variation in your campaign in ExoClick. Make sure it contains the {conversions_tracking} tag to send the conversion details to Kochava:

Kochava12

Finalice la configuración de la campaña. Puede encontrar una guía detallada sobre cómo crear una campaña en Exoclick aquí.

If the set up has been done correctly, you will start seeing conversions both in Kochava and Exoclick. Do not forget to enable the corresponding Goal column in your Campaigns List and your Statistics

If you need further guidance on how to set up Conversion tracking in Kochava, don't hesitate to contact Kochava support at support@kochava.com. You can also contact Exoclick's Customer Success to review these steps.