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How to track conversions with Kochava

This guide is for Kochava only. If you want to know the generic steps for S2S tracking, please check the Advertisers section.

ExoClick gives you access to global traffic sources, targeting features, big data and statistical analytical tools to filter results and optimise your campaigns. This manual explains how to track conversions on the ExoClick network when you are using tracking software Kochava. In order to track your offer, you need Kochava and ExoClick to speak to each other through their servers.

If you want to receive additional information, please check Kochava's integration guide.

Step 1: Create the Goal ID for the Postback URL

Log into your ExoClick Admin Panel and go to Campaigns > Conversions tracking. This allows you to create the conversions tracking code to be used in your postback URL:


Click "New Conversion Goal". There are three fields you must complete: Name, Conversion Value and Order. In Name, simply add a name for the goal, for example: "Postback".

The available Conversion Values are:

  • No Value: value is 0
  • Fixed: you determine the payout of the conversion manually when setting up the Goal.
  • Dynamic: the value of the payout will be passed through the Postback URL. Dynamic value passing will be explained in detail later during the guide.

IMPORTANT NOTE: Currently it is not possible to pass Dynamic Conversion Value in Kochava.

Order is used to organize the different goals you have created in your account. If you have created multiple Conversion Goals, the Order will help you organize how these goals are displayed in your Statistics and in the Campaigns List.

Once you have added all these fields, click on the "Create" button. The Admin Panel will display the structure of the Postback URL as well as the Goal ID corresponding to the Goal you just created. It should look something similar to this:

You can also check our Conversions Tracking page to find out more details about our Goal creation process.

Step 2: Create a campaign in Kochava and add ExoClick as a Media Partner

Before you can start tracking in Kochava, make sure to add in Kochava the App you are going to promote. You can find the instructions for that here.

Now, in order to create your campaign in Kochava pointing at ExoClick, follow these steps:

  1. Log in to your Kochava dashboard.
  2. Select the App you are going to promote, then click on "Links" > "Campaign Manager" > "Add a Tracker"


  1. Under "Campaign/Segment", click on the link to create a new Campaign and a new Segment:


  1. Add a name to your Campaign, your Segment and your Tracker. Then, under "Media Partner", select ExoClick. The name of the partner changes depending on whether your app is for iOS or Android.


  1. Under "Destination URL", select "Custom" and add your Offer URL to "Install URL".


Note: If you are promoting an Android app, Kochava will give you "Google Referrer" as default option, as it offers additional tracking settings. However, we recommend using "Custom" to ensure proper conversion tracking.

  1. Click "Save & Create Postback". We will cover the Postback set up process in the next section.


Step 3: Set up the Postback in Kochava

After clicking on "Save and Create Postback", you will be directed to "Partner Configuration" > "New Configuration":


Select ExoClick as "Media Partner" and hit "Save". Then, on the next page, click on the three dots next to "Install" and select "Edit":


Add the Goal ID you created in the first section of this guide, then hit "Save".


You should now be able to see the Goal ID when clicking on the Postback in Kochava:


Step 4: Copy the Click URL from Kochava and add it to your campaign in ExoClick

In Kochava, go to "Links" > "Campaign Manager", then click on the campaign you created.

Click on the Tracker you created earlier, then copy the "Click URL":


Add this Click URL as a Variation in your campaign in ExoClick. Make sure it contains the {conversions_tracking} tag to send the conversion details to Kochava:


Finish the campaign set up. You can find a detailed guide on how to create a campaign in Exoclick here.

If the set up has been done correctly, you will start seeing conversions both in Kochava and Exoclick. Do not forget to enable the corresponding Goal column in your Campaigns List and your Statistics

If you need further guidance on how to set up Conversion tracking in Kochava, don't hesitate to contact Kochava support at You can also contact Exoclick's Customer Success to review these steps.