视频滑块：如何创建视频滑块活动

The Video Slider format is similar to the existing Instant Message format, but it displays a video instead of displaying a simple image or gif. With the growing trend of shifting to Video ads, Slider is compelling alternative to Banner that allows you to easily catch the attention of the user. You can get some detailed metrics on the Slider's great performance in this article.

This tutorial will show you how to create a good performing Video Slider campaign.  

如何创建视频滑块营销活动

在广告系列设置的第 1 步，选择视频作为广告格式。滑块是区类型，这意味着所有视频广告系列默认都将以滑块为目标。

如果您只想针对滑块***，则需要在 "区域类型 "部分取消选择其他推送格式：

When designing your video material for the Video Slider, make sure that it has an striking entry so that the user is caught visually by your creative when the ad "slides in". Also, consider adding a Call to Action in the video in order to get the user to visit your site. You can learn more about video ads spec requirements in the ad format page from this documentation.

外流广告系列可以采用 CPC、CPM 和 CPV，这是视频格式独有的付费模式。CPV 代表每次观看成本，这意味着您将为广告格式产生的每次观看付费(视频广告播放 **10 秒后产生一次观看)。

The rest of the settings are chosen similarly to what you would do with any other campaign. You can find a detailed explanation of each of our targeting settings in the main advertiser section from this documentation

最佳做法

You can find some of the best practices for Video Slider in this case study from our blog.

In addition, please find here our Ultimate Guide for Video Advertising, which can help you scale up your profit in all your Video campaigns.