> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/tutorials/zh/jiao-cheng/guang-gao-zhu-jiao-cheng/setting-video-slider-campaign.md).

# 视频滑块：如何创建视频滑块广告活动

Video Slider 格式类似于现有的即时消息格式，但它显示的是视频，而不是简单的图片或 gif。随着视频广告转向的趋势日益增长，Slider 是 Banner 的一种极具吸引力的替代方案，可帮助您轻松吸引用户的注意力。您可以在 [本文](https://www.exoclick.com/blog/instant-message-versus-video-slider-ad-format/).

本教程将向您展示如何创建一个表现良好的 Video Slider 广告系列。

## 如何创建 Video Slider 广告系列

在广告系列设置的第 1 步中，选择 **视频** 作为您的广告格式。Slider 是一种 **区域类型**，这意味着所有视频广告系列默认都会以 Slider 为目标。

如果您想将 Slider 作为 **唯一**目标，则需要在区域类型部分取消选择其他推送格式：

<figure><img src="https://53980720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ4RqRdVZkeXomdmwHKOL%2Fuploads%2F0JT832wWsLkoG02HpOs1%2Fslider-formats.png?alt=media&amp;token=2c6776e9-6b7c-4a8b-9891-a6d6f667aefc" alt=""><figcaption></figcaption></figure>

在为 Video Slider 设计视频素材时，请确保它具有一个 **醒目的开场** ，这样当广告“滑入”时，用户就会被您的创意在视觉上吸引。另请考虑添加一个 **行动号召** 到视频中，以便让用户访问您的网站。您可以在 [广告格式页面](/exoclick-docs/zh/guang-gao-ge-shi.md#in-stream-video-vast) 中了解更多有关视频广告规格要求的信息。

Outstream 广告系列可以使用 CPC、CPM 和 **CPV**，这是一种仅适用于视频格式的计费模式。CPV 代表每次观看成本，意味着您将为该广告格式产生的每次观看付费（一次观看是在 **10 秒** 视频广告播放后产生的）。

其余设置的选择方式与其他任何广告系列类似。您可以在本文档的 [主要广告主部分](/advertisers/zh/guang-gao-xi-lie/chuang-jian-guang-gao-xi-lie/create-campaign-step1.md)

## 最佳实践

此外，请在此查看我们的 [**视频广告终极指南**](https://www.exoclick.com/blog/exoclicks-ultimate-guide-to-video-advertising)，它可以帮助您在所有视频广告系列中提升收益。


---

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