> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/tutorials/zh/jiao-cheng/guang-gao-zhu-jiao-cheng/how-create-instream-campaign.md).
# 流内：如何创建流内广告活动
视频广告已成为为我们的广告主带来高质量流量的重要途径。如果您正计划启动一项活动，却不知道该使用哪种格式，我们强烈建议您尝试视频广告。我们在 [我们的博客](https://www.exoclick.com/blog).
虽然视频广告有不同的选择， **In-Stream** 是我们发布商最青睐的格式，也是能让您接触到最大库存量的格式。在本教程中，我们将解释如何创建 In-Stream 活动。
## 如何创建 In-Stream 活动
在您的活动设置第 1 步中，选择 **视频** 作为您的广告格式。In-Stream 是一种 **区域类型**，这意味着默认情况下所有视频活动都将定向到 In-Stream。
如果您只想定向 In-Stream **独家**，那么您需要在区域类型部分取消选择其他推送格式：
实际上，我们建议您尝试 **仅定向 In-Stream**。In-Stream 与其他视频格式的主要区别在于，它是在网站的视频播放器中投放的（通常作为前贴片广告），因此具有更多的播放能力。这使您能够投放高质量的视频素材，并尝试不同的视频时长、行动号召等。
然后，在第 2 步中，创建您的变体。您可以 **从您的设备上传视频素材** 或 **链接到外部视频**:
您可以在 [我们的广告格式页面](/exoclick-docs/zh/guang-gao-ge-shi.md#in-stream-video-vast)
***
找到 In-Stream 素材的技术要求。 **VAST 标签** 作为变体，如果您想使用它，您需要向您的客户经理或我们的 [客户成功团队](https://www.exoclick.com/contact/).
***
In-stream 活动可以按 CPC、CPM 和 **CPV**运行，CPV 是视频格式专属的计费模式。CPV 代表按观看付费，这意味着您将为该广告格式产生的每次观看付费（一次观看是在 **10 秒** 视频广告播放后产生的）。
其余设置的选择方式与您在任何其他活动中的操作类似。您可以在 [本文档的广告主主部分](/advertisers/zh/guang-gao-xi-lie/chuang-jian-guang-gao-xi-lie/create-campaign-step1.md)
## 最佳实践
您可以在 [**我们博客中的这些案例研究**](https://www.exoclick.com/blog/search?q=In-Stream).
最后，请在这里查看我们的 [**视频广告终极指南**](https://www.exoclick.com/blog/exoclicks-ultimate-guide-to-video-advertising)，它可以帮助您在所有视频广告活动中扩大利润。
---
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