> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/tutorials/zh/jiao-cheng/guang-gao-zhu-jiao-cheng/how-create-in-page-push-notification-campaign.md).
# 页面内推送：如何创建页面内推送通知广告活动
页面内推送是一种展示广告，虽然它看起来像传统的推送通知，但它并不会显示在网站浏览器内，而是直接显示在发布者的网站上。就像横幅广告一样，这种格式在桌面端、平板和移动端都能完全自适应。
## 如何创建页面内推送通知活动
在创建活动时，请选择以下任一项 **推送通知 720x480（图标+图片）** 或 **推送通知 192x192（图标）** 作为你的广告格式。页面内推送通知是一种 **区域类型**，这意味着所有推送通知活动默认都会定向到页面内推送。
如果你想定向页面内推送 **仅**，则需要在“区域类型”部分取消选择其他推送格式：
页面内推送由左侧的一张图片（jpeg、png）组成。文本部分可以包含标题和描述，二者均最多 90 个字符。你还可以使用 **表情符号** 在文本中。
上传素材时，请务必遵循我们的合规指南，以 [**避免你的活动被拒绝**](/advertisers/advertisers-faq/advertiser-compliance/my-campaign-got-rejected-why.md)
另外，在上传你的变体 URL 时，请务必添加 [**动态占位符**](/advertisers/campaigns/creating-a-campaign/create-campaign-step2.md#using-dynamic-tokens-in-landing-page-urls) 用于诸如 **{country}**, **{region}** 或 **{day}** 到标题和描述中。这些占位符会根据访客的信息向其展示本地化文本，从而让你更有效地定向广告。
例如，如果你创建一个标题为“在 **{region}**！”，来自巴塞罗那的访客会看到：“在 **加泰罗尼亚** 今晚！”。
其余设置的选择方式与其他任何广告活动类似。您可以在以下位置找到我们各项定向设置的详细说明： [本说明文档中的主广告主部分](/advertisers/campaigns/creating-a-campaign/create-campaign-step1.md)
请务必启用 [**转化跟踪**](/advertisers/conversion-tracking.md) 在你的活动中，以便衡量活动带来的收益。这还将使你能够启用高级优化功能，例如 [**竞价器**](file:///bidder.md) 以优化他们的出价。
## 最佳实践
你可以在以下位置找到一些页面内推送通知的最佳实践 [**我们博客中的这篇案例研究**](https://www.exoclick.com/case-study-in-page-push-notifications-vod-offer-35-15-roi/).
---
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