> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/tutorials/zh/jiao-cheng/guang-gao-zhu-jiao-cheng/how-add-emojis-push-notifications-campaign.md).

# 表情符号：如何在广告活动中添加表情符号

添加 **表情符号** 到您的活动中，已被证明能显著提高与最终用户的互动。表情符号能让您的活动在网站文本中更醒目，并让您的活动更贴近最终用户。

表情符号适用于 **原生广告** 和 **推送通知** 活动。您可以通过 3 个简单步骤为您的活动添加表情符号：

{% stepper %}
{% step %}

#### 选择“原生广告”或“推送通知”

创建活动时，选择“原生广告”或“推送通知”格式：

<figure><img src="https://53980720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ4RqRdVZkeXomdmwHKOL%2Fuploads%2FExXgM5zGLqHkRfu14JOU%2Femoji-formats.png?alt=media&amp;token=647ba90a-b12c-4146-abed-68edebeb0da7" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### 获取您想使用的表情符号

从表情符号网站获取您想使用的表情符号，例如 [Emojipedia.org](https://emojipedia.org/) 或 [GetEmoji.com](https://getemoji.com/).

{% hint style="info" %}
表情符号的显示效果取决于广告展示所在的操作系统，这意味着同一个表情符号在 Windows、Android、iOS 等系统上看起来会不同。如果操作系统版本过旧，某些表情符号可能无法正常显示，因此在选择表情符号时，请务必考虑您的目标受众。
{% endhint %}
{% endstep %}

{% step %}

#### 粘贴表情符号

将表情符号粘贴到 **标题** 或 **描述** 字段：

<figure><img src="https://53980720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FJ4RqRdVZkeXomdmwHKOL%2Fuploads%2F9yAsMDIcy5Fp3411NoYE%2Femoji-images.png?alt=media&amp;token=4c1057fe-d94c-4471-90f0-524e2b69cb7d" alt=""><figcaption></figcaption></figure>

原生广告和推送通知变体在 **标题和描述中最多可使用 90 个字符** 。不过您不必担心这一点，因为 **表情符号只计为 1 个字符**.

您可以添加任意数量的表情符号，但我们建议您适量使用，以确保信息传达清晰，并避免让最终用户感到困惑。
{% endstep %}
{% endstepper %}


---

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