> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/tutorials/zh/jiao-cheng/guang-gao-zhu-jiao-cheng/email-clicks-ad-format.md).
# 邮件点击：如何创建邮件点击广告活动
Email Clicks 流量是指来自发送给订阅了发布商网站的用户的电子邮件的流量。邮件中包含一个行动号召，引导用户访问广告主的落地页或预落地页。
广告主可以通过竞价或 Traffic Share 固定合作购买 Email Clicks（如需此选项，请联系您的客户经理或 [联系客户成功团队](https://www.exoclick.com/contact/)).
## 如何创建 Email Clicks 活动
要创建 Email Clicks 活动，只需 [按照创建普通活动时相同步骤操作即可](/advertisers/zh/guang-gao-xi-lie/chuang-jian-guang-gao-xi-lie/create-campaign-step1.md)。只需确保您选择 **“Email Clicks”** 作为您的广告格式：
该格式可通过以下方式竞价： **CPC** 和 **Smart CPC**。为节省成本，我们强烈建议您选择 **Smart CPC**。这样，如果您所寻找的流量竞争不大，就可以节省成本。
此外，还可以考虑启用频次上限为 **每 24 小时 1 或 2 次点击**。这样您可以限制初始流量，以便更好地评估流量质量。
最后，请务必启用 [**转化跟踪**](/advertisers/zh/zhuan-hua-gen-zong.md) 在您的活动中，以便衡量活动带来的收益。这还将使您能够启用高级优化功能，例如 [**Bidder**](/advertisers/zh/guang-gao-xi-lie/bidder.md) ，以优化出价。
## Email Passing
Email Clicks 的最大潜力在于 **Email Passing**。默认情况下，广告主无法获取用户的电子邮件，不过 URL 中有一些参数可以让广告主使用该信息，并 **自动填写注册表单，从而提高其推广内容的注册率**.
要启用此功能，请联系您的客户经理或 [联系客户成功团队](https://www.exoclick.com/contact/).
{% hint style="info" %}
**注意**：Email Passing 的启用取决于客户经理/客户成功团队的审核标准。
{% endhint %}
## 最佳实践
Email Clicks 站点中常用的一个重要宏是 **{sub}**。这个标记将让您获取 **Sub ID**，它与网站使用的每个数据库相关。您还可以使用下方列出的其他一些宏 [这里](/advertisers/zh/guang-gao-xi-lie/macros.md)
收集到 sub ID 后，您可以使用 **Sub ID** 区域定向中的定向部分来对其进行定向或排除：
我们强烈建议您进行 **A/B 测试** ，在落地页、预落地页和注册页之间比较，看看哪个转化效果最好。
最后，我们建议您查看我们的 [**博客**](https://www.exoclick.com/blog) ，寻找一些可能与您推广的产品相匹配的案例研究。
---
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