> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/rtb/zh/guang-gao-zhu/exoclick-rtb/exoclick-rtb.md).

# 适用于广告主的 ExoClick RTB

本文档说明广告主如何将其平台与 ExoClick 集成。

## 出价请求/响应规范

* [ExoClick RTB 出价请求规范](/rtb/zh/guang-gao-zhu/exoclick-rtb/bid-request.md)
* [ExoClick RTB 出价响应规范](/rtb/zh/guang-gao-zhu/exoclick-rtb/bid-response.md)
* [ExoClick RTB IP 网络](/rtb/zh/guang-gao-zhu/exoclick-rtb/ip-wang-luo.md)

## 要求

* 我们仅允许每个请求出价一次。
* 支持的计费模式：
  * 横幅、弹窗广告：CPM。
  * 推送通知广告：CPM 或 CPC。\*
* 出价价格的货币将与您的 ExoClick 账户货币一致（EUR 或 USD）。
* 广告主需要提供有效的 RTB URL，并且必须能够通过 POST 接收我们的出价。

\* 计费模式将在竞价响应中定义。

## 支持的广告类型

* 横幅：图片
* 直接链接
* 邮件点击
* 弹出后台页
* 推送通知：720 x 480 和 192 x 192

## 最佳实践

* 提高连接性能最简单且最有效的方法之一是启用 HTTP 持久连接，也称为“Keep-Alive”。这通过减少连接管理开销以及接口双方的 CPU 使用率，对整体性能产生深远影响。
* ExoClick RTB 规范未涵盖安全性，仅出于性能原因建议使用普通 HTTP。如果您需要对 ExoClick 的 JSON/XML 请求进行授权，您可以将其加入白名单 [IP 网络](/rtb/zh/guang-gao-zhu/exoclick-rtb/ip-wang-luo.md).


---

# Agent Instructions
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## Querying This Documentation
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Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
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```

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