> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/rtb/zh/guang-gao-zhu/exoclick-rtb/exoclick-rtb-advertiser-code-examples.md).

# ExoClick RTB 示例

## ExoClick RTB 广告主请求

### 横幅 JSON

```json
{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "ip": "131.34.123.159",
    "language": "en",
    "type": "banner",
    "remote_addr": "131.34.123.159",
    "x_forwarded_for": "",
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36",
    "url": "https://sitedomain.com/page",
    "user_id": "57592f333f8983.043587162282415065",
    "export": "json",
    "keyword": "生活方式",
    "size": "300x250",
    "sub": 445566
}
```

### 弹出后台页 JSON

```json
{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "ip": "131.34.123.159",
    "language": "en",
    "type": "popunder",
    "remote_addr": "131.34.123.159",
    "x_forwarded_for": "120.52.73.97",
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36",
    "url": "https://sitedomain.com/page",
    "user_id": "57592f333f8983.043587162282415065",
    "export": "json",
    "keyword": "生活方式",
    "sub": 445566
}
```

### 推送通知 720x480 JSON

```json
{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "ip": "131.34.123.159",
    "language": "en",
    "type": "push_notification",
    "remote_addr": "131.34.123.159",
    "x_forwarded_for": "120.52.73.97",
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36",
    "url": "https://sitedomain.com/page",
    "user_id": "57592f333f8983.043587162282415065",
    "export": "json",
    "keyword": "生活方式",
    "size": "720x480",
    "sub": 445566
}
```

### 推送通知 192 x 192 JSON

```json
{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "ip": "131.34.123.159",
    "language": "en",
    "type": "push_notification",
    "remote_addr": "131.34.123.159",
    "x_forwarded_for": "120.52.73.97",
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36",
    "url": "https://sitedomain.com/page",
    "user_id": "57592f333f8983.043587162282415065",
    "export": "json",
    "keyword": "生活方式",
    "size": "192x192",
    "sub": 445566
}
```

## ExoClick RTB 广告主响应

### 横幅 JSON

```json
{
    "bid": {
        "id" : "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "imgUrl" : "http://mysite.com/images/myad.jpg",
        "clickUrl" : "http://mysite.com/landingpages/mypage",
        "bUrl": "https://mysite.com/my_billing_notification_url",
        "btype": 1,
        "value" : 0.34
    }
}
```

### 邮件点击 JSON

```json
{
    "bid": {
        "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "clickUrl": "http://mysite.com/landingpages/mypage?el={email_encoded}",
        "value": 0.07,
        "btype": 2,
        "nUrl": "http://network-domain.com/win-notification",
        "bUrl": "https://mysite.com/my_billing_notification_url"
    }
}
```

### 弹出后台页 JSON

```json
{
    "bid": {
        "id" : "dd4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "url" : "http://mysite.com/landingpages/mypage",
        "btype": 1,
        "value" : 0.13,
        "bUrl": "https://mysite.com/my_billing_notification_url"
    }
}
```

### 推送通知 JSON

```json
{
    "bid": {
        "id" : "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "iconUrl" : "http://mysite.com/images/myadicon.jpg",
        "clickUrl" : "http://mysite.com/landingpages/mypage",
        "title": "我的广告标题",
        "description": "我的广告描述文本",
        "btype": 2,
        "value" : 0.13,
        "bUrl": "https://mysite.com/my_billing_notification_url",
        "imptrackers": [
            "https://mytracker.com"
        ]
    }
}
```

### 横幅 XML

```xml
<?xml version="1.0"?>
<result>
    <bid>
        <id>d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa</id>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <imgUrl><![CDATA[http://mysite.com/images/myad.jpg]]></imgUrl>
        <btype>1</btype>
        <value>0.34</value>
        <bUrl><!CDATA[https://mysite.com/my_billing_notification_url]]></bUrl>
    </bid>
</result>
```

### 直链 XML

```xml
<?xml version="1.0"?>
<result>
    <bid>
        <id><![CDATA[d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa]]></id>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <value><![CDATA[0]]></value>
        <btype><![CDATA[2]]></btype>
        <nUrl><![CDATA[http://network-domain.com/win-notification]]></nUrl>
        <bUrl><!CDATA[https://mysite.com/my_billing_notification_url]]></bUrl>
    </bid>
</result>
```

### 邮件点击 XML

```xml
<?xml version="1.0"?>
<result>
    <bid>
        <id><![CDATA[d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa]]></id>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage?el={email_encoded}]]></clickUrl>
        <value><![CDATA[0.07]]></value>
        <btype><![CDATA[2]]></btype>
        <nUrl><![CDATA[http://network-domain.com/win-notification]]></nUrl>
        <bUrl><!CDATA[https://mysite.com/my_billing_notification_url]]></bUrl>
    </bid>
</result>
```

### 弹窗广告 XML

```xml
<?xml version="1.0"?>
<result>
    <bid>
        <id>d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa</id>
        <url><![CDATA[http://mysite.com/landingpages/mypage]]></url>
        <btype>1</btype>
        <value>0.13</value>
        <bUrl><!CDATA[https://mysite.com/my_billing_notification_url]]></bUrl>
    </bid>
</result>
```

### 推送通知 XML

```xml
<?xml version="1.0"?>
<result>
    <bid>
        <id>d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa</id>
        <iconUrl><![CDATA[http://mysite.com/images/myad.jpg]]></iconUrl>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <title>我的广告标题</title>
        <description>我的广告描述文本</description>
        <btype>2</btype>
        <value>0.13</value>
        <imptrackers><![CDATA[https://mytracker.com]]></imptrackers>
        <bUrl><!CDATA[https://mysite.com/my_billing_notification_url]]></bUrl>
    </bid>
</result>
```


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