> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/rtb/zh/fa-bu-shang/rtb-supply.md).

# 发布商 RTB 概览

## RTB 集成

关于 Open RTB 和 ExoClick RTB 的集成信息请见此处：

* [Open RTB 集成](/rtb/zh/fa-bu-shang/kai-fang-rtb/open-rtb.md)
* [ExoClick RTB 集成](/rtb/zh/fa-bu-shang/exoclick-rtb/exoclick-rtb.md)

## 出价请求/响应结构

出价请求/响应规范请见此处：

* [Open RTB 2.4 出价请求](/rtb/zh/fa-bu-shang/kai-fang-rtb/pub-open-rtb-2.4-request.md)
* [Open RTB 2.4 出价响应](/rtb/zh/fa-bu-shang/kai-fang-rtb/pub-open-rtb-2.4-response.md)
* [Open RTB 2.5 出价请求](/rtb/zh/fa-bu-shang/kai-fang-rtb/pub-open-rtb-2.5-request.md)
* [Open RTB 2.5 出价响应](/rtb/zh/fa-bu-shang/kai-fang-rtb/pub-open-rtb-2.5-response.md)
* [ExoClick RTB 出价请求](/rtb/zh/fa-bu-shang/exoclick-rtb/bid-request.md)
* [ExoClick RTB 出价响应](/rtb/zh/fa-bu-shang/exoclick-rtb/bid-response.md)

## 出价请求/响应示例

出价请求/响应示例请见此处：

* [Open RTB 2.4 示例](/rtb/zh/fa-bu-shang/kai-fang-rtb/open-rtb-publisher-code-examples.md)
* [Open RTB 2.5 示例](/rtb/zh/fa-bu-shang/kai-fang-rtb/open-rtb-2.5-pub-code-examples.md)
* [ExoClick RTB 示例](/rtb/zh/fa-bu-shang/exoclick-rtb/exoclick-rtb-publisher-code-examples.md)

ExoClick RTB 使用的 IP 网络详情请见此处：

* [IP 网络](/rtb/zh/guang-gao-zhu/exoclick-rtb/ip-wang-luo.md)

## 关键点

1. 支持 Open RTB 标准 2.4 和 2.5 版本。不过，ADM 与标准不同。如果客户端支持 Open RTB，他们需要确保将其 ADM 适配为 ExoClick 的格式。
2. 如果客户端支持 XML，他们需要向 ExoClick 提供其 RTB 规范，并且需要将他们的系统适配为我们的系统。
3. ExoClick RTB 服务器分布在北美、欧洲和亚洲的多个数据中心。通常，某个地区的请求会从最近的服务器发送，但并非总是如此。系统会根据任一时刻服务器的负载情况在不同服务器之间分配请求。因此，无法将流量仅通过某一个服务器位置进行定向。
4. “tmax”（SSP 为接收出价而允许的最大毫秒数，以避免超时）为 300 毫秒。由于该值始终相同，因此不会在请求中传递此信息。
5. 当 RTB Floor CPM 为 0 时，请求中也不会传递货币，因为货币是在账户级别设置的。如果广告主要求在请求中传递货币，则应设置一个非常低的 RTB Floor CPM。
6. 请求总量将取决于格式、地区、所选类别以及 **RTB 手动限流** 的设置。此功能通常会启用在某些地理区域未产生收入的版位上。在这种情况下，自动限流会暂时将请求降至 1%。当收入上升且该版位在这些地区再次开始产生利润时，限流将自动提高。


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.exoclick.com/rtb/zh/fa-bu-shang/rtb-supply.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.