开放 RTB 2.4 示例

Open RTB 发布方请求

横幅广告

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "at": 1,
  "imp": [
    {
      "id": "974090632",
      "banner": {
        "w": 300,
        "h": 250,
        "mimes": [
          "image/jpg",
          "image/png",
          "video/mp4",
          "image/webp"
        ],
        "ext": {
          "image_output": "xml",
          "video_output": "xml"
        }
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "site domain",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour",
        "ext": {
            "exchangecat": 508,
            "idzone": 445566
        }
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "IRL"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "",
      "accept_language": "en-GB;q=0.8,pt-PT;q=0.6,en;q=0.4,en-US;q=0.2,de;q=0.2,es;q=0.2,fr;q=0.2"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}

直接链接

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "imp": [
    {
      "id": "974090632",
      "instl": 0,
      "el": "dGVzdGVAZW1haWwuY29t"
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "site domain",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour",
    "ext": {
      "exchangecat": 508,
      "idzone": 445566
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "PRT"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}

邮件点击

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "imp": [
    {
      "id": "974090632",
      "instl": 0,
      "el": "dGVzdGVAZW1haWwuY29t"
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "site domain",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour",
    "ext": {
      "exchangecat": 508,
      "idzone": 445566
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "PRT"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}

流内视频、流外视频、视频滑块

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "imp": [
    {
      "id": "974090632",
      "video": {
        "skip": 1,
        "skipafter": 5,
        "skipmin": 25,
        "mimes": ["video/mp4"],
        "protocols": [
          3,
          6
        ]
      },
      "ext": {
        "video_cta": 0
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "site domain",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour",
    "ext": {
      "exchangecat": 508,
      "idzone": 445566
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "PRT"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}

原生广告

{
  "id": "7a452540-c8c9-43ca-9d30-ab9d8bfd17a4",
  "at": 1,
  "imp": [
    {
      "id": "2d099176-9feb-44e9-85f9-f385b34123a1",
      "native": {
        "request": "{\"native\":{\"ver\":\"1.2\"\n,\"context\":1\n,\"contextsubtype\":10\n,\"plcmttype\":4\n,\"plcmtcnt\":3\n,\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":124}},{\"id\":2,\"data\":{\"type\":1,\"len\":50}},{\"id\":3,\"required\":1,\"img\":{\"type\":3,\"wmin\":150,\"hmin\":150}}]\n}}",
        "ver": "1.2"
      },
      "tagid": "2812",
      "bidfloor": 0.035,
      "secure": 1
    }
  ],
  "site": {
    "id": "2812",
    "domain": "example.com",
    "name": "site domain",
    "keywords": "lifestyle, humour",
    "page": "https://example.com/",
    "mobile": 1,
    "ext": {
        "exchangecat": 508,
        "idzone": 445566
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 11_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15G77 Version/11.4.1 Safari/604.1 AlohaBrowser/2.10.0b17",
    "ip": "88.208.2.198",
    "js": 1,
    "language": "en"
  },
  "user": {
    "id": "37d1951a-7184-4b7f-b227-5571a1ea7467"
  }
}

弹窗

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "at": 1,
  "imp": [
    {
      "id": "974090632",
      "instl": 1
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "site domain",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour",
        "ext": {
            "exchangecat": 508,
            "idzone": 445566
        }
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "IRL"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}

推送通知 - 720 x 480

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "imp": [
    {
      "id": "90180978",
      "native": {
        "request": "{\"native\":{\"ver\":\"1.2\",\"plcmttype\":500,\"plcmtcnt\":1,\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"type\":1,\"w\":720,\"h\":480,\"wmin\":720,\"hmin\":480}},{\"id\":2,\"required\":1,\"title\":{\"len\":60}},{\"id\":3,\"required\":1,\"data\":{\"type\":2,\"len\":110}}]}}",
        "ver": "1.2"
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "site domain",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour",
    "ext": {
        "exchangecat": 508,
        "idzone": 445566
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "IRL"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "",
      "accept_language": "en-GB;q=0.8,pt-PT;q=0.6,en;q=0.4,en-US;q=0.2,de;q=0.2,es;q=0.2,fr;q=0.2"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}

推送通知 - 192 x 192

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "at": 1,
  "imp": [
    {
      "id": "90180978",
      "native": {
        "request": "{\"native\":{\"ver\":\"1.2\",\"plcmttype\":500,\"plcmtcnt\":1,\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"type\":1,\"w\":192,\"h\":192,\"wmin\":192,\"hmin\":192}},{\"id\":2,\"required\":1,\"title\":{\"len\":60}},{\"id\":3,\"required\":1,\"data\":{\"type\":2,\"len\":110}}]}}",
        "ver": "1.2"
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "site domain",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour",
    "ext": {
        "exchangecat": 508,
        "idzone": 445566
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "IRL"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "",
      "accept_language": "en-GB;q=0.8,pt-PT;q=0.6,en;q=0.4,en-US;q=0.2,de;q=0.2,es;q=0.2,fr;q=0.2"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}

页面内推送

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "imp": [
    {
      "id": "90180978",
      "native": {
        "request": "{\"native\":{\"ver\":\"1.2\",\"plcmttype\":501,\"plcmtcnt\":1,\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"type\":1}},{\"id\":2,\"required\":1,\"title\":{\"len\":60}},{\"id\":3,\"required\":1,\"data\":{\"type\":2,\"len\":110}}]}}",
        "ver": "1.2"
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "site domain",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour",
    "ext": {
        "exchangecat": 508,
        "idzone": 445566
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "IRL"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "",
      "accept_language": "en-GB;q=0.8,pt-PT;q=0.6,en;q=0.4,en-US;q=0.2,de;q=0.2,es;q=0.2,fr;q=0.2"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}

桌面端全页插屏

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "at": 1,
  "imp": [
    {
      "id": "974090632",
      "instl": 1,
      "banner": {
        "w": 1600,
        "h": 900,
        "mimes": [
          "image/jpg",
          "image/png",
          "video/mp4",
          "image/webp"
        ],
        "ext": {
          "image_output": "xml",
          "video_output": "xml"
        }
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "site domain",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour",
    "ext": {
        "exchangecat": 508,
        "idzone": 445566
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "XXX"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}

移动端全页插屏

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "at": 1,
  "imp": [
    {
      "id": "974090632",
      "instl": 1,
      "banner": {
        "w": 900,
        "h": 1600,
        "mimes": [
          "image/jpg",
          "image/png",
          "video/mp4",
          "image/webp"
        ],
        "ext": {
          "image_output": "xml",
          "video_output": "xml"
        }
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "site domain",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour",
    "ext": {
        "exchangecat": 508,
        "idzone": 445566
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "XXX"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}

Open RTB 发布方响应

横幅广告 / iFrame / 弹窗 / 流内 / 推送通知 JSON

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [{
    "bid": [{
      "id": "12ab3d",
      "impid": "974090632",
      "price": 0.55,
      "adm": "<ExoClick_XML_OR_JSON_AD_MARKUP>",
      "nurl": "http://network-domain.com/win-notification",
      "burl": "http://mysite.com/my_billing_notification_url",
      "cid": "123456",
      "crid": "22334455",
      "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4",
      "ext": {
        "btype": 1
      }
    }]
  }]
}

直接链接 JSON

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "9093b7bc2715a39446fe380ecb63a45a96485cd8",
          "impid": "974090632",
          "price": 0.07,
          "adm": "<ExoClick_XML_AD_MARKUP>",
          "ext": {
            "btype": 2
          },
          "nurl": "http://mysite.com/my_notification_url",
          "burl": "http://mysite.com/my_billing_notification_url",
          "cid": "123456",
          "crid": "22334455",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}

邮件点击 JSON

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "9093b7bc2715a39446fe380ecb63a45a96485cd8",
          "impid": "974090632",
          "price": 0.07,
          "adm": "<ExoClick_XML_AD_MARKUP>",
          "ext": {
            "btype": 2
          },
          "nurl": "http://mysite.com/my_notification_url",
          "burl": "http://mysite.com/my_billing_notification_url",
          "cid": "123456",
          "crid": "22334455",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}

流内视频、流外视频、视频滑块 JSON

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "7717e2c2a243da65144d9c0abe8b46bb775c587f",
          "impid": "974090632",
          "price": 0.008488200000000001,
          "adm": "<ExoClick_XML_AD_MARKUP>",
          "nurl": "http://mysite.com/my_notification_url",
          "burl": "http://mysite.com/my_billing_notification_url",
          "cid": "123456",
          "crid": "22334455",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}

原生广告 JSON

• 单个展示位（"plcmtcnt":1）响应

{
  "id": "7a452540-c8c9-43ca-9d30-ab9d8bfd17a4",
  "seatbid": [
    {
      "bid": [
        {
          "id": "4fab7972833e2aaf53a828b1408fc104293734e3",
          "impid": "2d099176-9feb-44e9-85f9-f385b34123a1",
          "price": 0.0025,
          "adm": "<ExoClick_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "http://mysite.com/my_notification_url",
          "burl": "http://mysite.com/my_billing_notification_url",
          "cid": "123456",
          "crid": "22334455",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}

• 多个展示位（"plcmtcnt":3）响应

{
  "id": "7a452540-c8c9-43ca-9d30-ab9d8bfd17a4",
  "seatbid": [
    {
      "bid": [
        {
          "id": "4fab7972833e2aaf53a828b1408fc104293734e3",
          "impid": "2d099176-9feb-44e9-85f9-f385b34123a1",
          "price": 0.0025,
          "adm": "<ExoClick_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "http://mysite.com/my_notification_url",
          "burl": "http://mysite.com/my_billing_notification_url",
          "cid": "123456",
          "crid": "111111111",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    },
    {
      "bid": [
        {
          "id": "f7de783130d55a9bb010c67545ebf914f8f10ede",
          "impid": "2d099176-9feb-44e9-85f9-f385b34123a1",
          "price": 0.0112,
          "adm": "<ExoClick_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "http://mysite.com/my_notification_url",
          "burl": "http://mysite.com/my_billing_notification_url",
          "cid": "678910",
          "crid": "22222222222",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    },
    {
      "bid": [
        {
          "id": "4fab7972833e2aaf53a828b1408fc104293734e3",
          "impid": "2d099176-9feb-44e9-85f9-f385b34123a1",
          "price": 0.009,
          "adm": "<ExoClick_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "http://mysite.com/my_notification_url",
          "burl": "http://mysite.com/my_billing_notification_url",
          "cid": "00000000",
          "crid": "3333333333",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}

页面内推送 JSON

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "6c821461440c755b8a1c4f3efdbd7549c5513895",
          "impid": "90180978",
          "price": 0.0035,
          "adm": "{\"native\":{\"link\":{\"url\":\"http:\\/\\/mysite.com\\/landingpages\\/mypage\"},\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"url\":\"http:\\/\\/mysite.com\\/images\\/myad.jpg\",\"w\":720,\"h\":480}},{\"id\":2,\"title\":{\"text\":\"广告标题\"}},{\"id\":3,\"data\":{\"type\":2,\"value\":\"广告描述\"}}]}}",
          "ext": {
            "btype": 1
          },
          "nurl": "http://network-domain.com/win-notification",
          "burl": "http://mysite.com/my_billing_notification_url",
          "cid": "4607067",
          "crid": "60958939",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}

全页插屏 JSON

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "6cf48ee722a1a7b27f954fc87c6bd5dc7fcef269",
          "impid": "974090632",
          "price": 0.05,
          "adm": "<EXOCLICK_XML_OR_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "http://mysite.com/my_notification_url",
          "burl": "http://mysite.com/my_billing_notification_url",
          "iurl": "https://mysite.com/my_image.jpg",
          "cid": "7562017",
          "crid": "195600_115116297",
          "adid": "115116297",
          "cat": [],
          "adomain": [
            "www.exoclick.com"
          ],
          "w": 1600,
          "h": 900,
          "attr": []
        }
      ]
    }
  ],
  "bidid": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "cur": "EUR"
}

ADM 示例

横幅广告：图片横幅

<?xml version="1.0" encoding="ISO-8859-1"?>
<ad>
    <imageAd>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <imgUrl><![CDATA[http://mysite.com/images/myad.jpg]]></imgUrl>
    </imageAd>
</ad>

横幅广告：视频横幅

<?xml version="1.0" encoding="ISO-8859-1"?>
<ad>
    <videoAd>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <videoUrl><![CDATA[http://mysite.com/videos/myad.mp4]]></imgUrl>
    </videoAd>
</ad>

横幅广告：带图片的 HTML 横幅

<a href=\"https:\/\/mysite.com\/click.php?data=H4sIAAAAA...8Da8a74VIAQAA\" target=\"_blank\" ontouchstart=\"\" onclick=\"var href='https:\/\/mysite.com\/click.php?data=H4sIAAAAA...8Da8a74VIAQAA'; this.href = href + '&clickX=' + event.clientX + '&clickY=' + event.clientY;\"><img width=\"300\" height=\"250\" src=\"https:\/\/static.exoclick.rocks\/library\/432437\/7fed7f2794236bc6544da662be1368a1f5d73e91.jpg\" border=\"0px\" style=\"\"><\/a><img src=\"https:\/\/mysite.com\/cimp.php?data=TVRZM056UTVOak...2Y1Yw--\" width=\"1\" height=\"1\" border=\"0\" \/>

横幅广告：带视频的 HTML 横幅

<a href=\"https://mysite.com\/click.php?data=H4sIAAAAAAAAAz1Pu27DMAz8FS...ffdr\" target=\"_blank\" ontouchstart=\"\" onclick=\"var href='https://mysite.com\/click.php?data=H4sIAAAAAAAAAz1Pu27DMAz8FS...ffdr'; this.href = href + '&clickX=' + event.clientX + '&clickY=' + event.clientY;\"><video playsinline autoplay loop=\"true\" muted=\"true\" preload=\"auto\" width=\"300\" height=\"250\" src=\"https:\/\/static.exoclick.rocks\/library\/432437\/c4e06d9622aa2e1799adfeed62ca6d1eebc73e9b.mp4\"><source src=\"https:\/\/mysite.com\/library\/111437\/c4e06d9622aa2e1799adfeed62ca6d1eebc73e9b.mp4\" type=\"video\/mp4\"><\/video><\/a><img src=\"https:\/\/syndication.{examplenetworkdomain}\/cimp.php?data=TV...mQ1MzQ2OTUzYzg-\" width=\"1\" height=\"1\" border=\"0\" \/>

直接链接

<?xml version="1.0" encoding="ISO-8859-1"?>
<ad>
    <emailClick>
        <url><![CDATA[https://mysite.com/landingpages?el={email_encoded}]]></url>
    </emailClick>
</ad>

邮件点击

<?xml version="1.0" encoding="ISO-8859-1"?>
<ad>
    <emailClick>
        <url><![CDATA[https://mysite.com/landingpages?el={email_encoded}]]></url>
    </emailClick>
</ad>

流内视频、流外视频、视频滑块

您可以在我们专门的 VAST 页面。

远程 VAST:

<?xml version="1.0" encoding="UTF-8"?>
<VAST version="3.0">
    <Ad id="1111111">
        <Wrapper>
            <AdSystem>EXOCLICK</AdSystem>
            <VASTAdTagURI><![CDATA[https://external.adserver.com/xml?cid=1111111]]></VASTAdTagURI>
            <Impression id="exotr">
                <![CDATA[https://syndication.mysite.com/vregister.php?a=vimp&tracking_event=impression&idzone=22222&data=abcd]]></Impression>
            <Error>
                <![CDATA[https://syndication.mysite.com/vregister.php?a=vview&errorcode=[ERRORCODE]&idzone=22222]]></Error>
            <Creatives>
                <Creative sequence="1" id="12345">
                    <Linear>
                        <TrackingEvents>
                            <Tracking id="prog_1" event="progress" offset="00:00:10.000">
                                <![CDATA[https://syndication.mysite.com/vregister.php?a=vview&tracking_event=progress&progress=00:00:10.000&idzone=22222&data=abcd]]></Tracking>
                        </TrackingEvents>
                        <VideoClicks>
                            <ClickThrough>
                                <![CDATA[https://syndication.mysite.com/click.php?data=abcd]]></ClickThrough>
                        </VideoClicks>
                    </Linear>
                </Creative>
            </Creatives>
        </Wrapper>
    </Ad>
</VAST>

本地 VAST:

<?xml version="1.0" encoding="UTF-8"?>
<VAST version="3.0">
	<Ad id="123456">
		<InLine>
			<AdSystem>mysite.com</AdSystem>
			<AdTitle/>
			<Impression id="exotr">
				<![CDATA[http://syndication.mysite.com/vregister.php?a=vimp&tracking_event=impression&idzone=123456&2027add921916df3805db53a7c6af183=tsVuZ8uHLjt4ddvLjq4d_XDz65dddlTlK8E.etqayWunDNRRTXA3GxK9Yw85nw11QVuLvzVVysSOZyzSsSObmppNcDbDdrlNcFTlOfDXA3PYzHBU.5Tnw1wN1QVuZ8NcDeM0rmfDXA20xW49NThnw1wNtMSTsQPS58NcDdrFMDFcE0ufDXA3NVnw1wNs0zXVOU58NcDbblsDTmfDXA20xTTA5Tnw1wNwVT58NdVjOfDXaxHY5nw1z2MxwVPuUr0sVuZ8Nc9jMcFT7lK7VlNLkrWGaJ4GtpiSdiB6VdqymlyVrDNE8DW5e0.xK84vXMvPYzHBU.5Tnx1uXtPsSvOL1zLyuV3TUxZ8dbDa9eE7mfDW7NTIxXnrgblcrumpiz462prJa6cF5qYHoJWI81FFNb9dc6967s1NzFLbja7s1OeuBuemZuxqtdpitx6anDPhrnpgagleXkmbcjz4a36656s.GupqlxyVelyqaOyuCaXPXZU5SvA3nw12UxrvsVP564JJ6XKqoJpV6q2K7Ks.GuCSelyqqCaVeCW1iOBtelxiqaXPhrpcdcpcpXqgrcXfmqrlYkcz1sNsxzNRZ8NcDczrrlOfDXA3GxK3BK8vOw85nw1uXuNWVwTSr1wSOZ64G22K2GnJa3Kc.GuBtpimmByleqaylpzPhrlmqapgnrz4a4JWpnpYK5l5Jm3M.GutyqteSZtzPhrpcegmlXecmlYkcXgbz4a56Zr8F6q2K7Ks9vHXA3OxTXK5Tnw1tQV4LvOTSsSOLwN58NcrlbDVkFeC89M1.C9eE7meuVythqyCvBeema_BdtypqmCeuCaXPWw2zHM1Eva5TnrgknpcqqgmlXYjjXgltYjgbXpcYqmlqz4a6rGeWfDXVYzzz4a6mqYJ6168J3M9dTVME9a8rEjmeupqmCete1ynPWzTNdU5Sva5Tnw12058NcEtblMrEefDXZU5Su0xPPBK9nw12VOUrtMTzwSvLu0uUWOStYZ8NdtlkDefHty49fPXn269uXnl08c.vTtwY7.ejnXl5Y5cNdcEjlVbEk.fHty49fPXn2662ppooHGppanJa8.M]]>
			</Impression>
			<Error>
				<![CDATA[http://syndication.mysite.com/vregister.php?a=vview&errorcode=[ERRORCODE]&idzone=4286963&dg=123456-53781245-2-0-0-InLine]]>
			</Error>
			<Creatives>
				<Creative sequence="1" id="53781245">
					<Linear>
						<Duration>00:00:14.40</Duration>
						<TrackingEvents>
							<Tracking id="prog_1" event="progress" offset="00:00:10.000">
								<![CDATA[http://syndication.mysite.com/vregister.php?a=vview&tracking_event=progress&progress=00:00:10.000&idzone=123456&2027add921916df3805db53a7c6af183=tsVuZ8uHLjt4ddvLjq4d_XDz65dddlTlK8E.etqayWunDNRRTXA3GxK9Yw85nw11QVuLvzVVysSOZyzSsSObmppNcDbDdrlNcFTlOfDXA3PYzHBU.5Tnw1wN1QVuZ8NcDeM0rmfDXA20xW49NThnw1wNtMSTsQPS58NcDdrFMDFcE0ufDXA3NVnw1wNs0zXVOU58NcDbblsDTmfDXA20xTTA5Tnw1wNwVT58NdVjOfDXaxHY5nw1z2MxwVPuUr0sVuZ8Nc9jMcFT7lK7VlNLkrWGaJ4GtpiSdiB6VdqymlyVrDNE8DW5e0.xK84vXMvPYzHBU.5Tnx1uXtPsSvOL1zLyuV3TUxZ8dbDa9eE7mfDW7NTIxXnrgblcrumpiz462prJa6cF5qYHoJWI81FFNb9dc6967s1NzFLbja7s1OeuBuemZuxqtdpitx6anDPhrnpgagleXkmbcjz4a36656s.GupqlxyVelyqaOyuCaXPXZU5SvA3nw12UxrvsVP564JJ6XKqoJpV6q2K7Ks.GuCSelyqqCaVeCW1iOBtelxiqaXPhrpcdcpcpXqgrcXfmqrlYkcz1sNsxzNRZ8NcDczrrlOfDXA3GxK3BK8vOw85nw1uXuNWVwTSr1wSOZ64G22K2GnJa3Kc.GuBtpimmByleqaylpzPhrlmqapgnrz4a4JWpnpYK5l5Jm3M.GutyqteSZtzPhrpcegmlXecmlYkcXgbz4a56Zr8F6q2K7Ks9vHXA3OxTXK5Tnw1tQV4LvOTSsSOLwN58NcrlbDVkFeC89M1.C9eE7meuVythqyCvBeema_BevCdzPXK5Ww1ZBXgvPTNfgu25U1TBPXBNLnrYbZjmaiXtcpz1wST0uVVQTSrsRxrwS2sRwNr0uMVTS1Z8NdVjPLPhrqsZ558NdTVME9a9eE7meupqmCeteViRzPXU1TBPWva5TnrZpmuqcpXtcpz4a7ac.GuCWtymViPPhrtssgbz49uXHr568.3Xt568effp579uDHfz0c68vHft111wSOVVsST58e3Lj189efbrrammigcamlqclrz4w]]>
							</Tracking>
						</TrackingEvents>
						<VideoClicks>
							<ClickThrough>
								<![CDATA[https://syndication.mysite.com/click.php?data=H4sIAAAAAAAAA0VPOWrEQBD8ipJNhz7nCJ04ceA3jEcaVljHosNg04_3rByY6oKGKqq6RQRQ0NDux_HYb_xyo9c2X3lz_bAf45KPcV3cuU2urLMZEjW3J9Sk7NV.hm195O3zUhGckAOHphwikqgJRZ88myKatSIyVIMGe5aaBk1UmbnGFNmBsMbQ4imSoIJ_er1qLNLXD04ackqiUXzhUhgRayktB2wfj6Ff5zwu1yVwoZvG2p74nobufs7ruXV2mf9hjQx27fonSeP7m8WUGfoiFWqh7OsQasA4RCYMgDH9Aqi26WQ6AQAA]]>
							</ClickThrough>
						</VideoClicks>
						<MediaFiles>
							<MediaFile delivery="progressive" type="video/mp4">
								<![CDATA[https://staticcdn.mysite.com/library/195600/5b7d9ad16e4b86ba8695f867e9a8464fc4444943.mp4]]>
							</MediaFile>
						</MediaFiles>
						<Icons>
							<Icon>
								<IconClicks>
									<IconClickThrough>var.destination.url.com</IconClickThrough>
								</IconClicks>
							</Icon>
						</Icons>
					</Linear>
				</Creative>
			</Creatives>
      <Extensions>
    <Extension>
        <TitleCTA>
            <MobileText>查看更多</MobileText>
            <PCText>查看更多</PCText>
            <Link><![CDATA[]]></Link>
            <Tracking><![CDATA[https://click.tracking.com/click.php?data=H4sIAAAAAAAAA0...-]]></Tracking>
        </TitleCTA>
    </Extension>
</Extensions>
		</InLine>
	</Ad>
</VAST>

弹窗

<?xml version="1.0" encoding="ISO-8859-1"?>
<ad>
    <popunderAd>
        <url><![CDATA[http://mysite.com/landingpages/mypage]]></url>
    </popunderAd>
</ad>

原生广告

"{\"native\":{\"link\":{\"url\":\"https://mysite.com/landingpages/mypage\"},\"eventtrackers\":[{\"event\":1,\"method\":1,\"url\":\"https://myEventTracker1.com\"}],\"assets\":[{\"id\":1,\"title\":{\"text\":\"广告标题\"}},{\"id\":2,\"data\":{\"value\":\"广告描述\"}},{\"id\":4,\"data\":{\"value\":\"广告品牌\"}},{\"id\":3,\"img\":{\"url\":\"https://mysite.com/images/myad.jpg\",\"w\":300,“h”:300,}}]}}"

基于以下对象：

{
  "native": {
    "link": {
      "url": "https://mysite.com/landingpages/mypage"
    },
    "eventtrackers": [
      {
        "event": 1,
        "method": 1,
        "url": "https://myEventTracker1.com"
      }
    ],
    "assets": [
      {
        "id": 1,
        "title": {
          "text": "广告标题"
        }
      },
      {
        "id": 2,
        "data": {
          "value": "广告描述"
        }
      },
      {
        "id": 4,
        "data": {
          "value": "广告品牌"
        }
      },
      {
        "id": 3,
        "img": {
          "url": "https://mysite.com/images/myad.jpg",
          "w": 300,
          "h": 300
        }
      }
    ]
  }
}

推送通知广告

{\"native\":{\"link\":{\"url\":\"http://mysite.com/landingpages/mypage\"},\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"url\":\"http://mysite.com/images/myad.jpg\",\"w\":720,\"h\":480}},{\"id\":2,\"title\":{\"text\":\"AdTitle\"}},{\"id\":3,\"data\":{\"type\":2,\"value\":\"Addescription\"}}]}}

基于以下对象：

{
  "native": {
    "link": {
      "url": "http://mysite.com/landingpages/mypage"
    },
    "assets": [
      {
        "id": 1,
        "required": 1,
        "img": {
          "url": "http://mysite.com/images/myad.jpg",
          "w": 720,
          "h": 480
        }
      },
      {
        "id": 2,
        "title": {
          "text": "广告标题"
        }
      },
      {
        "id": 3,
        "data": {
          "type": 2,
          "value": "广告描述"
        }
      }
    ]
  }
}

页面内推送通知

{\"native\":{\"link\":{\"url\":\"http:\/\/mysite.com\/landingpages\/mypage\"},\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"url\":\"http:\/\/mysite.com\/images\/myad.jpg\",\"w\":720,\"h\":480}},{\"id\":2,\"title\":{\"text\":\"Ad Title\"}},{\"id\":3,\"data\":{\"type\":2,\"value\":\"Ad description\"}}]}}

基于以下对象：

{
  "native": {
    "link": {
      "url": "http://mysite.com/landingpages/mypage"
    },
    "assets": [
      {
        "id": 1,
        "required": 1,
        "img": {
          "url": "http://mysite.com/images/myad.jpg",
          "w": 720,
          "h": 480
        }
      },
      {
        "id": 2,
        "title": {
          "text": "广告标题"
        }
      },
      {
        "id": 3,
        "data": {
          "type": 2,
          "value": "广告描述"
        }
      }
    ]
  }
}

全页插屏

<?xml version="1.0"?><ad><iframeAd><url><![CDATA[https://mysite.com/fpi-render.php?data=TVRjME9UY3lPVE15Tm53]]></url></iframeAd></ad>