> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/rtb/zh/fa-bu-shang/kai-fang-rtb/open-rtb.md).

# 面向发布商的开放 RTB 集成

本文档说明合作伙伴如何使用 OpenRTB 标准将其平台与 ExoClick 集成，以出售其流量。

## 出价请求/响应规范

* [Open RTB 2.4 出价请求规范](/rtb/zh/fa-bu-shang/kai-fang-rtb/pub-open-rtb-2.4-request.md)
* [Open RTB 2.4 出价响应规范](/rtb/zh/fa-bu-shang/kai-fang-rtb/pub-open-rtb-2.4-response.md)
* [Open RTB 2.5 出价请求规范](/rtb/zh/fa-bu-shang/kai-fang-rtb/pub-open-rtb-2.5-request.md)
* [Open RTB 2.5 出价响应规范](/rtb/zh/fa-bu-shang/kai-fang-rtb/pub-open-rtb-2.5-response.md)

## 要求

ExoClick RTB API 严格遵循 [OpenRTB v2.4 规范](http://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-4-FINAL.pdf) 和 [OpenRTB v2.5 规范](https://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-5-FINAL.pdf)，但有一些限制/要求。

* 每个请求仅允许一个出价（一个展示对象）。
* 出价价格可根据交易所配置，按 CPM 或 CPC 计算。
* 创意（广告标记）直接在出价响应中提供。
* 广告标记将遵循 ExoClick XML 广告标记格式。
* 出价价格的货币将与您的 ExoClick 账户货币一致（EUR 或 USD）。

## 支持的广告类型 Open RTB 2.4 和 2.5

* 横幅
* 直链
* 邮件点击
* 视频（流内视频、流外视频、视频滑块）
* 原生广告
* 弹出后台页
* 推送通知：720 x 480 和 192 x 192
* 插页式广告

## 最佳实践

* 提升连接性能最简单且最有效的方法之一是启用 HTTP 持久连接，也称为 Keep-Alive。这会通过减少连接管理开销以及接口双方的 CPU 使用率，对整体性能产生深远影响。
* OpenRTB 规范除了出于性能原因建议使用普通 HTTP 外，不涉及安全性。


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
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Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
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```

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