> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/rtb/zh/fa-bu-shang/exoclick-rtb/exoclick-rtb-publisher-code-examples.md).

# ExoClick RTB 示例

## ExoClick RTB 发布商请求

### POST 横幅 JSON

```json
{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "ip": "131.34.123.159",
    "language": "en",
    "type": "banner",
    "remote_addr": "131.34.123.159",
    "x_forwarded_for": "",
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36",
    "url": "https://sitedomain.com/page",
    "user_id": "57592f333f8983.043587162282415065",
    "sub": 1234,
    "export": "json",
    "keyword": "生活方式，幽默",
    "size": "300x250"
}
```

### POST 弹窗广告 JSON

```json
{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "ip": "131.34.123.159",
    "language": "en",
    "type": "popunder",
    "remote_addr": "131.34.123.159",
    "x_forwarded_for": "120.52.73.97",
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36",
    "url": "https://sitedomain.com/page",
    "user_id": "57592f333f8983.043587162282415065",
    "sub": 4312,
    "export": "json",
    "keyword": "生活方式，幽默"
}
```

### POST 推送通知 - 720 x 480 JSON

```json
{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "ip": "131.34.123.159",
    "language": "en",
    "type": "push_notification",
    "remote_addr": "131.34.123.159",
    "x_forwarded_for": "120.52.73.97",
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36",
    "url": "https://sitedomain.com/page",
    "user_id": "57592f333f8983.043587162282415065",
    "sub": 4312,
    "export": "json",
    "keyword": "生活方式，幽默",
    "size": "720x480"
}
```

### POST 推送通知 192 x 192 JSON

```json
{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "ip": "131.34.123.159",
    "language": "en",
    "type": "push_notification",
    "remote_addr": "131.34.123.159",
    "x_forwarded_for": "120.52.73.97",
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36",
    "url": "https://sitedomain.com/page",
    "user_id": "57592f333f8983.043587162282415065",
    "sub": 4312,
    "export": "json",
    "keyword": "生活方式，幽默",
    "size": "192x192"
}
```

### POST 页面内推送 JSON

```json
{
    "id": "5c2e180f3a1371d9256f6616c6792fb2c7a64772",
    "ip": "131.34.123.159",
    "language": "en",
    "type": "in_page_push_notification",
    "remote_addr": "131.34.123.159",
    "x_forwarded_for": "120.52.73.97",
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36",
    "url": "https://sitedomain.com/page",
    "user_id": "57592f333f8983.043587162282415065",
    "sub": 1234,
    "export": "json",
    "keyword": "生活方式，幽默"
}
```

### POST 直链 JSON

```json
{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "ip": "131.34.123.159",
    "language": "en",
    "type": "direct_link",
    "remote_addr": "131.34.123.159",
    "x_forwarded_for": "120.52.73.97",
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36",
    "url": "https://sitedomain.com/page",
    "user_id": "57592f333f8983.043587162282415065",
    "sub": 4312,
    "export": "json",
    "keyword": "生活方式，幽默",
    "el": "dGVzdEBleGFkcy5jb20="
}
```

### POST 邮件点击 JSON

```json
{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "ip": "131.34.123.159",
    "language": "en",
    "type": "email_click",
    "remote_addr": "131.34.123.159",
    "x_forwarded_for": "120.52.73.97",
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36",
    "url": "https://sitedomain.com/page",
    "user_id": "57592f333f8983.043587162282415065",
    "sub": 4312,
    "export": "json",
    "keyword": "生活方式，幽默",
    "el": "dGVzdEBleGFkcy5jb20="
}
```

### GET 横幅 URL

```
https://rtb.{examplenetworkdomain}/rtb.php?idzone=2999625&fid=bc64cd7206ae2b2d4346f73629595660d3d117ac&id=d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa&ip=131.34.123.159&language=en&type=banner&remote_addr=131.34.123.159&ua=Mozilla/5.0%20(X11;%20Linux%20x86_64)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/66.0.3359.139%20Safari/537.36&url=https://sitedomain.com/page&user_id=57592f333f8983.043587162282415065&sub=1234&export=json&keyword=生活方式,幽默&size=300x250
```

### GET 邮件点击 URL

```
https://rtb.{networkdomain}/rtb.php?idzone=2999625&fid=bc64cd7206ae2b2d4346f73629595660d3d117ac&id=d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa&type=email_click&keyword=生活方式,幽默&export=xml&ip=192.168.1.70&ua=Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36&user_id=1&el=dGVzdGVAZW1haWwuY29t
```

### GET 弹窗广告 URL

```
https://rtb.{examplenetworkdomain}/rtb.php?idzone=2999625&fid=bc64cd7206ae2b2d4346f73629595660d3d117ac&id=d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa&ip=131.34.123.159&language=en&type=popunder&remote_addr=131.34.123.159&x_forwarded_for=120.52.73.97&ua=Mozilla/5.0%20(X11;%20Linux%20x86_64)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/66.0.3359.139%20Safari/537.36&url=https://sitedomain.com/page&user_id=57592f333f8983.043587162282415065&sub=4312&export=json&keyword=生活方式,幽默
```

### GET 推送通知 720 x 480 URL

```
https://rtb.{examplenetworkdomain}/rtb.php?idzone=2999625&fid=bc64cd7206ae2b2d4346f73629595660d3d117ac&id=d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa&ip=131.34.123.159&language=en&type=push_notification&remote_addr=131.34.123.159&x_forwarded_for=120.52.73.97&ua=Mozilla/5.0%20(X11;%20Linux%20x86_64)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/66.0.3359.139%20Safari/537.36&url=https://sitedomain.com/page&user_id=57592f333f8983.043587162282415065&sub=4312&export=json&keyword=生活方式,幽默&size=720x480
```

### GET 推送通知 192 x 192 URL

```
https://rtb.{examplenetworkdomain}/rtb.php?idzone=2999625&fid=bc64cd7206ae2b2d4346f73629595660d3d117ac&id=d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa&ip=131.34.123.159&language=en&type=push_notification&remote_addr=131.34.123.159&x_forwarded_for=120.52.73.97&ua=Mozilla/5.0%20(X11;%20Linux%20x86_64)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/66.0.3359.139%20Safari/537.36&url=https://sitedomain.com/page&user_id=57592f333f8983.043587162282415065&sub=4312&export=json&keyword=生活方式,幽默&size=192x192
```

### GET 页面内推送通知 URL

```
http://rtb.{examplenetworkdomain}/rtb.php?idzone=5307609&fid=bd1110cd7802712c5f7abb146954fb89748c236b&id=d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa&ip=131.34.123.159&language=en&type=in_page_push_notification&remote_addr=131.34.123.159&x_forwarded_for=120.52.73.97&ua=Mozilla/5.0%20(X11;%20Linux%20x86_64)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/66.0.3359.139%20Safari/537.36&url=https://sitedomain.com/page&user_id=57592f333f8983.043587162282415065&sub=4312&export=json&keyword=生活方式,幽默&size=192x192
```

### GET 直链 URL

```
http://rtb.{examplenetworkdomain}/rtb.php?idzone=3206099&fid=326d931254f7552d8f3b80cf34e9e09a2924867c&ua=Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36&ip=131.34.123.159&id=d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa&type=direct_link&keyword=生活方式,幽默&export=xml&el=dGVzdGVAZW1haWwuY29t
```

## ExoClick RTB 发布商响应

### 横幅 JSON

```json
{
    "bid": {
        "id" : "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "imgUrl" : "http://mysite.com/images/myad.jpg",
        "clickUrl" : "http://mysite.com/landingpages/mypage",
        "nUrl": "http://network-domain.com/win-notification",
        "btype": 1,
        "value" : 12.34
    }
}
```

### 直链 JSON

```json
{
    "bid": {
        "id" : "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "url" : "http://mysite.com/landingpages/mypage",
        "nUrl": "http://network-domain.com/win-notification",
        "btype": 2,
        "value" : 0
    }
}
```

### 邮件点击 JSON

```json
{
    "bid": {
        "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "clickUrl": "http://mysite.com/landingpages/mypage?el={email_encoded}",
        "value": 0.07,
        "btype": 2,
        "nUrl": "https://mysite.com/my_notification_url"
    }
}
```

### 弹窗广告 JSON

```json
{
    "bid": {
        "id" : "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "url" : "http://mysite.com/landingpages/mypage",
        "nUrl": "http://network-domain.com/win-notification",
        "btype": 1,
        "value" : 21.13
    }
}
```

### 推送通知 JSON

```json
{
    "bid": {
        "id" : "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "iconUrl" : "http://mysite.com/images/myadicon.jpg",
        "clickUrl" : "http://mysite.com/landingpages/mypage",
        "nUrl": "http://network-domain.com/win-notification",
        "title": "我的广告标题",
        "description": "我的广告描述文本",
        "btype": 2,
        "value" : 0.13
    }
}
```

### 页面内推送 JSON

```json
{
    "bid": {
        "id": "5c2e180f3a1371d9256f6616c6792fb2c7a64772",
        "value": 0.0035,
        "clickUrl": "http://mysite.com/landingpages/mypage",
        "imgUrl": "http://mysite.com/images/myad.jpg",
        "title": "标题",
        "description": "描述",
        "btype": 1,
        "nUrl": "http://network-domain.com/win-notification"
    }
}
```

### 横幅 XML

```xml
<?xml version="1.0"?>
<result>
    <bid>
        <id>d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa</id>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <imgUrl><![CDATA[http://mysite.com/images/myad.jpg]]></imgUrl>
        <nUrl><![CDATA[http://network-domain.com/win-notification]]></nUrl>
        <btype>1</btype>
        <value>12.34</value>
    </bid>
</result>
```

### 直链 XML

```xml
<?xml version="1.0"?>
<result>
    <bid>
        <id><![CDATA[d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa]]></id>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <value><![CDATA[0]]></value>
        <btype><![CDATA[2]]></btype>
        <nUrl><![CDATA[http://network-domain.com/win-notification]]></nUrl>
    </bid>
</result>
```

### 邮件点击 XML

```xml
<?xml version="1.0"?>
<result>
    <bid>
        <id>
            <![CDATA[d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa]]>
        </id>
        <clickUrl>
            <clickUrl><![CDATA[http://mysite.com/landingpages/mypage?el={email_encoded}]]></clickUrl>
        </clickUrl>
        <value>
            <![CDATA[0.07]]>
        </value>
        <btype>
            <![CDATA[2]]>
        </btype>
        <nUrl>
            <![CDATA[https://mysite.com/my_notification_url]]>
        </nUrl>
    </bid>
</result>
```

### 弹窗广告 XML

```xml
<?xml version="1.0"?>
<result>
    <bid>
        <id>d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa</id>
        <url><![CDATA[http://mysite.com/landingpages/mypage]]></url>
        <nUrl><![CDATA[http://network-domain.com/win-notification]]></nUrl>
        <btype>1</btype>
        <value>21.13</value>
    </bid>
</result>
```

### 推送通知 XML

```xml
<?xml version="1.0"?>
<result>
    <bid>
        <id>d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa</id>
        <iconUrl><![CDATA[http://mysite.com/images/myad.jpg]]></iconUrl>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <nUrl><![CDATA[http://network-domain.com/win-notification]]></nUrl>
        <title>我的广告标题</title>
        <description>我的广告描述文本</description>
        <btype>2</btype>
        <value>0.13</value>
    </bid>
</result>
```


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