> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/rtb/ru/izdateli/open-rtb/open-rtb-publisher-code-examples.md).

# Примеры Open RTB 2.4

## Запрос издателя Open RTB

### Баннер

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "at": 1,
  "imp": [
    {
      "id": "974090632",
      "banner": {
        "w": 300,
        "h": 250,
        "mimes": [
          "image/jpg",
          "image/png",
          "video/mp4",
          "image/webp"
        ],
        "ext": {
          "image_output": "xml",
          "video_output": "xml"
        }
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "домен сайта",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour"
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "IRL"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "",
      "accept_language": "en-GB;q=0.8,pt-PT;q=0.6,en;q=0.4,en-US;q=0.2,de;q=0.2,es;q=0.2,fr;q=0.2"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Прямые ссылки

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "imp": [
    {
      "id": "974090632",
      "instl": 0,
      "el": "dGVzdGVAZW1haWwuY29t"
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "домен сайта",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour",
    "ext": {
      "exchangecat": 508,
      "idzone": 445566
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "PRT"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Переходы по email

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "imp": [
    {
      "id": "974090632",
      "instl": 0,
      "el": "dGVzdGVAZW1haWwuY29t"
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "домен сайта",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour",
    "ext": {
      "exchangecat": 508,
      "idzone": 445566
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "PRT"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### In-Stream Video, Outstream Video, Video Slider

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "imp": [
    {
      "id": "974090632",
      "video": {
        "skip": 1,
        "skipafter": 5,
        "skipmin": 25,
        "mimes": ["video/mp4"],
        "protocols": [
          3,
          6
        ]
      },
      "ext": {
        "video_cta": 0
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "домен сайта",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour",
    "ext": {
      "exchangecat": 508,
      "idzone": 445566
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "PRT"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Нативная

```json
{
  "id": "7a452540-c8c9-43ca-9d30-ab9d8bfd17a4",
  "at": 1,
  "imp": [
    {
      "id": "2d099176-9feb-44e9-85f9-f385b34123a1",
      "native": {
        "request": "{\"native\":{\"ver\":\"1.2\"\n,\"context\":1\n,\"contextsubtype\":10\n,\"plcmttype\":4\n,\"plcmtcnt\":3\n,\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":124}},{\"id\":2,\"data\":{\"type\":1,\"len\":50}},{\"id\":3,\"required\":1,\"img\":{\"type\":3,\"wmin\":150,\"hmin\":150}}]\n}}",
        "ver": "1.2"
      },
      "tagid": "2812",
      "bidfloor": 0.035,
      "secure": 1
    }
  ],
  "site": {
    "id": "2812",
    "domain": "example.com",
    "name": "домен сайта",
    "keywords": "lifestyle, humour",
    "page": "https://example.com/",
    "mobile": 1
  },
  "device": {
    "ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 11_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15G77 Version/11.4.1 Safari/604.1 AlohaBrowser/2.10.0b17",
    "ip": "88.208.2.198",
    "js": 1,
    "language": "en"
  },
  "user": {
    "id": "37d1951a-7184-4b7f-b227-5571a1ea7467"
  }
}
```

### Попандер

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "at": 1,
  "imp": [
    {
      "id": "974090632",
      "instl": 1
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "домен сайта",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour"
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "IRL"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Push-уведомления - 720 x 480

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "imp": [
    {
      "id": "90180978",
      "native": {
        "request": "{\"native\":{\"ver\":\"1.2\",\"plcmttype\":500,\"plcmtcnt\":1,\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"type\":1,\"w\":720,\"h\":480,\"wmin\":720,\"hmin\":480}},{\"id\":2,\"required\":1,\"title\":{\"len\":60}},{\"id\":3,\"required\":1,\"data\":{\"type\":2,\"len\":110}}]}}",
        "ver": "1.2"
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "домен сайта",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour"
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "IRL"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "",
      "accept_language": "en-GB;q=0.8,pt-PT;q=0.6,en;q=0.4,en-US;q=0.2,de;q=0.2,es;q=0.2,fr;q=0.2"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Push-уведомления - 192 x 192

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "at": 1,
  "imp": [
    {
      "id": "90180978",
      "native": {
        "request": "{\"native\":{\"ver\":\"1.2\",\"plcmttype\":500,\"plcmtcnt\":1,\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"type\":1,\"w\":192,\"h\":192,\"wmin\":192,\"hmin\":192}},{\"id\":2,\"required\":1,\"title\":{\"len\":60}},{\"id\":3,\"required\":1,\"data\":{\"type\":2,\"len\":110}}]}}",
        "ver": "1.2"
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "домен сайта",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour"
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "IRL"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "",
      "accept_language": "en-GB;q=0.8,pt-PT;q=0.6,en;q=0.4,en-US;q=0.2,de;q=0.2,es;q=0.2,fr;q=0.2"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Встраиваемый push

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "imp": [
    {
      "id": "90180978",
      "native": {
        "request": "{\"native\":{\"ver\":\"1.2\",\"plcmttype\":501,\"plcmtcnt\":1,\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"type\":1}},{\"id\":2,\"required\":1,\"title\":{\"len\":60}},{\"id\":3,\"required\":1,\"data\":{\"type\":2,\"len\":110}}]}}",
        "ver": "1.2"
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "домен сайта",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour"
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "IRL"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "",
      "accept_language": "en-GB;q=0.8,pt-PT;q=0.6,en;q=0.4,en-US;q=0.2,de;q=0.2,es;q=0.2,fr;q=0.2"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Полноэкранное межстраничное объявление для десктопа

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "at": 1,
  "imp": [
    {
      "id": "974090632",
      "instl": 1,
      "banner": {
        "w": 1600,
        "h": 900,
        "mimes": [
          "image/jpg",
          "image/png",
          "video/mp4",
          "image/webp"
        ],
        "ext": {
          "image_output": "xml",
          "video_output": "xml"
        }
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "домен сайта",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour"
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "XXX"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Полноэкранное межстраничное объявление для мобильных устройств

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "at": 1,
  "imp": [
    {
      "id": "974090632",
      "instl": 1,
      "banner": {
        "w": 900,
        "h": 1600,
        "mimes": [
          "image/jpg",
          "image/png",
          "video/mp4",
          "image/webp"
        ],
        "ext": {
          "image_output": "xml",
          "video_output": "xml"
        }
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "домен сайта",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "lifestyle, humour"
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "XXX"
    },
    "language": "en",
    "os": "Linux & UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

## Ответ издателя Open RTB

### JSON для Баннер / iFrame / Попандер / In-Stream / Push-уведомлений

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [{
    "bid": [{
      "id": "12ab3d",
      "impid": "974090632",
      "price": 0.55,
      "adm": "<ExoClick_XML_OR_JSON_AD_MARKUP>",
      "nurl": "http://network-domain.com/win-notification",
      "burl": "https://mysite.com/my_billing_notification_url",
      "cid": "123456",
      "crid": "22334455",
      "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4",
      "ext": {
        "btype": 1
      }
    }]
  }]
}
```

### JSON прямых ссылок

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "9093b7bc2715a39446fe380ecb63a45a96485cd8",
          "impid": "974090632",
          "price": 0.07,
          "adm": "<ExoClick_XML_AD_MARKUP>",
          "ext": {
            "btype": 2
          },
          "nurl": "https://mysite.com/my_notification_url",
          "burl": "https://mysite.com/my_billing_notification_url",
          "cid": "123456",
          "crid": "22334455",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}
```

### JSON переходов по email

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "9093b7bc2715a39446fe380ecb63a45a96485cd8",
          "impid": "974090632",
          "price": 0.07,
          "adm": "<ExoClick_XML_AD_MARKUP>",
          "ext": {
            "btype": 2
          },
          "nurl": "https://mysite.com/my_notification_url",
          "burl": "https://mysite.com/my_billing_notification_url",
          "cid": "123456",
          "crid": "22334455",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}
```

### JSON для In-Stream Video, Outstream Video, Video Slider

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "7717e2c2a243da65144d9c0abe8b46bb775c587f",
          "impid": "974090632",
          "price": 0.008488200000000001,
          "adm": "<ExoClick_XML_AD_MARKUP>",
          "nurl": "http://mysite.com/my_notification_url",
          "burl": "https://mysite.com/my_billing_notification_url",
          "cid": "123456",
          "crid": "22334455",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}
```

### JSON нативной рекламы

* Ответ для одного размещения ("plcmtcnt":1)

```json
{
  "id": "7a452540-c8c9-43ca-9d30-ab9d8bfd17a4",
  "seatbid": [
    {
      "bid": [
        {
          "id": "4fab7972833e2aaf53a828b1408fc104293734e3",
          "impid": "2d099176-9feb-44e9-85f9-f385b34123a1",
          "price": 0.0025,
          "adm": "<ExoClick_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "https://mysite.com/my_notification_url",
          "burl": "https://mysite.com/my_billing_notification_url",
          "cid": "123456",
          "crid": "22334455",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}
```

* Ответ для нескольких размещений ("plcmtcnt":3)

```json
{
  "id": "7a452540-c8c9-43ca-9d30-ab9d8bfd17a4",
  "seatbid": [
    {
      "bid": [
        {
          "id": "4fab7972833e2aaf53a828b1408fc104293734e3",
          "impid": "2d099176-9feb-44e9-85f9-f385b34123a1",
          "price": 0.0025,
          "adm": "<ExoClick_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "https://mysite.com/my_notification_url",
          "burl": "https://mysite.com/my_billing_notification_url",
          "cid": "123456",
          "crid": "111111111",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    },
    {
      "bid": [
        {
          "id": "f7de783130d55a9bb010c67545ebf914f8f10ede",
          "impid": "2d099176-9feb-44e9-85f9-f385b34123a1",
          "price": 0.0112,
          "adm": "<ExoClick_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "https://mysite.com/my_notification_url",
          "burl": "https://mysite.com/my_billing_notification_url",
          "cid": "678910",
          "crid": "22222222222",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    },
    {
      "bid": [
        {
          "id": "4fab7972833e2aaf53a828b1408fc104293734e3",
          "impid": "2d099176-9feb-44e9-85f9-f385b34123a1",
          "price": 0.009,
          "adm": "<ExoClick_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "https://mysite.com/my_notification_url",
          "burl": "https://mysite.com/my_billing_notification_url",
          "cid": "00000000",
          "crid": "3333333333",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}
```

### JSON In-Page Push

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "6c821461440c755b8a1c4f3efdbd7549c5513895",
          "impid": "90180978",
          "price": 0.0035,
          "adm": "{\"native\":{\"link\":{\"url\":\"http:\\/\\/mysite.com\\/landingpages\\/mypage\"},\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"url\":\"http:\\/\\/mysite.com\\/images\\/myad.jpg\",\"w\":720,\"h\":480}},{\"id\":2,\"title\":{\"text\":\"Заголовок объявления\"}},{\"id\":3,\"data\":{\"type\":2,\"value\":\"Описание объявления\"}}]}}",
          "ext": {
            "btype": 1
          },
          "nurl": "http://network-domain.com/win-notification",
          "burl": "https://mysite.com/my_billing_notification_url",
          "cid": "4607067",
          "crid": "60958939",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}
```

### JSON полноэкранного межстраничного объявления

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "6cf48ee722a1a7b27f954fc87c6bd5dc7fcef269",
          "impid": "974090632",
          "price": 0.05,
          "adm": "<EXOCLICK_XML_OR_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "https://mysite.com/my_notification_url",
          "burl": "https://mysite.com/my_billing_notification_url",
          "iurl": "https://mysite.com/my_image.jpg",
          "cid": "7562017",
          "crid": "195600_115116297",
          "adid": "115116297",
          "cat": [],
          "adomain": [
            "www.exoclick.com"
          ],
          "w": 1600,
          "h": 900,
          "attr": []
        }
      ]
    }
  ],
  "bidid": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "cur": "EUR"
}
```

## Примеры ADM

### Баннер: графический баннер

```xml
<?xml version="1.0" encoding="ISO-8859-1"?>
<ad>
    <imageAd>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <imgUrl><![CDATA[http://mysite.com/images/myad.jpg]]></imgUrl>
    </imageAd>
</ad>
```

### Баннер: видеобаннер

```xml
<?xml version="1.0" encoding="ISO-8859-1"?>
<ad>
    <videoAd>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <videoUrl><![CDATA[http://mysite.com/videos/myad.mp4]]></imgUrl>
    </videoAd>
</ad>
```

### Баннер: HTML-баннер с изображением

```html
<a href=\"https:\/\/mysite.com\/click.php?data=H4sIAAAAA...8Da8a74VIAQAA\" target=\"_blank\" ontouchstart=\"\" onclick=\"var href='https:\/\/mysite.com\/click.php?data=H4sIAAAAA...8Da8a74VIAQAA'; this.href = href + '&clickX=' + event.clientX + '&clickY=' + event.clientY;\"><img width=\"300\" height=\"250\" src=\"https:\/\/static.exoclick.rocks\/library\/432437\/7fed7f2794236bc6544da662be1368a1f5d73e91.jpg\" border=\"0px\" style=\"\"><\/a><img src=\"https:\/\/mysite.com\/cimp.php?data=TVRZM056UTVOak...2Y1Yw--\" width=\"1\" height=\"1\" border=\"0\" \/>
```

### Баннер: HTML-баннер с видео

```html
<a href=\"https://mysite.com\/click.php?data=H4sIAAAAAAAAAz1Pu27DMAz8FS...ffdr\" target=\"_blank\" ontouchstart=\"\" onclick=\"var href='https://mysite.com\/click.php?data=H4sIAAAAAAAAAz1Pu27DMAz8FS...ffdr'; this.href = href + '&clickX=' + event.clientX + '&clickY=' + event.clientY;\"><video playsinline autoplay loop=\"true\" muted=\"true\" preload=\"auto\" width=\"300\" height=\"250\" src=\"https:\/\/static.exoclick.rocks\/library\/432437\/c4e06d9622aa2e1799adfeed62ca6d1eebc73e9b.mp4\"><source src=\"https:\/\/mysite.com\/library\/111437\/c4e06d9622aa2e1799adfeed62ca6d1eebc73e9b.mp4\" type=\"video\/mp4\"><\/video><\/a><img src=\"https:\/\/syndication.{examplenetworkdomain}\/cimp.php?data=TVR...mQ1MzQ2OTUzYzg-\" width=\"1\" height=\"1\" border=\"0\" \/>
```

### Прямые ссылки

```xml
<?xml version="1.0" encoding="ISO-8859-1"?>
<ad>
    <emailClick>
        <url><![CDATA[https://mysite.com/landingpages?el={email_encoded}]]></url>
    </emailClick>
</ad>
```

### Переходы по email

```xml
<?xml version="1.0" encoding="ISO-8859-1"?>
<ad>
    <emailClick>
        <url><![CDATA[https://mysite.com/landingpages?el={email_encoded}]]></url>
    </emailClick>
</ad>
```

### In-Stream Video, Outstream Video, Video Slider

Вы можете найти дополнительную информацию об элементах VAST в нашей специальной [VAST](broken://spaces/GoSwRYjxsR1XS6va6yLj/pages/9bc0445f49a3265e583ed914fc194dfe67f75cb0) странице.&#x20;

Удалённый VAST:

```xml
<?xml version="1.0" encoding="UTF-8"?>
<VAST version="3.0">
    <Ad id="1111111">
        <Wrapper>
            <AdSystem>EXOCLICK</AdSystem>
            <VASTAdTagURI><![CDATA[https://external.adserver.com/xml?cid=1111111]]></VASTAdTagURI>
            <Impression id="exotr">
                <![CDATA[https://syndication.mysite.com/vregister.php?a=vimp&tracking_event=impression&idzone=22222&data=abcd]]></Impression>
            <Error>
                <![CDATA[https://syndication.mysite.com/vregister.php?a=vview&errorcode=[ERRORCODE]&idzone=22222]]></Error>
            <Creatives>
                <Creative sequence="1" id="12345">
                    <Linear>
                        <TrackingEvents>
                            <Tracking id="prog_1" event="progress" offset="00:00:10.000">
                                <![CDATA[https://syndication.mysite.com/vregister.php?a=vview&tracking_event=progress&progress=00:00:10.000&idzone=22222&data=abcd]]></Tracking>
                        </TrackingEvents>
                        <VideoClicks>
                            <ClickThrough>
                                <![CDATA[https://syndication.mysite.com/click.php?data=abcd]]></ClickThrough>
                        </VideoClicks>
                    </Linear>
                </Creative>
            </Creatives>
        </Wrapper>
    </Ad>
</VAST>
```

Локальный VAST:

```xml
<?xml version="1.0" encoding="UTF-8"?>
<VAST version="3.0">
	<Ad id="123456">
		<InLine>
			<AdSystem>mysite.com</AdSystem>
			<AdTitle/>
			<Impression id="exotr">
				<![CDATA[http://syndication.mysite.com/vregister.php?a=vimp&tracking_event=impression&idzone=123456&2027add921916df3805db53a7c6af183=tsVuZ8uHLjt4ddvLjq4d_XDz65dddlTlK8E.etqayWunDNRRTXA3GxK9Yw85nw11QVuLvzVVysSOZyzSsSObmppNcDbDdrlNcFTlOfDXA3PYzHBU.5Tnw1wN1QVuZ8NcDeM0rmfDXA20xW49NThnw1wNtMSTsQPS58NcDdrFMDFcE0ufDXA3NVnw1wNs0zXVOU58NcDbblsDTmfDXA20xTTA5Tnw1wNwVT58NdVjOfDXaxHY5nw1z2MxwVPuUr0sVuZ8Nc9jMcFT7lK7VlNLkrWGaJ4GtpiSdiB6VdqymlyVrDNE8DW5e0.xK84vXMvPYzHBU.5Tnx1uXtPsSvOL1zLyuV3TUxZ8dbDa9eE7mfDW7NTIxXnrgblcrumpiz462prJa6cF5qYHoJWI81FFNb9dc6967s1NzFLbja7s1OeuBuemZuxqtdpitx6anDPhrnpgagleXkmbcjz4a36656s.GupqlxyVelyqaOyuCaXPXZU5SvA3nw12UxrvsVP564JJ6XKqoJpV6q2K7Ks.GuCSelyqqCaVeCW1iOBtelxiqaXPhrpcdcpcpXqgrcXfmqrlYkcz1sNsxzNRZ8NcDczrrlOfDXA3GxK3BK8vOw85nw1uXuNWVwTSr1wSOZ64G22K2GnJa3Kc.GuBtpimmByleqaylpzPhrlmqapgnrz4a4JWpnpYK5l5Jm3M.GutyqteSZtzPhrpcegmlXecmlYkcXgbz4a56Zr8F6q2K7Ks9vHXA3OxTXK5Tnw1tQV4LvOTSsSOLwN58NcrlbDVkFeC89M1.C9eE7meuVythqyCvBeema_BdtypqmCeuCaXPWw2zHM1Eva5TnrgknpcqqgmlXYjjXgltYjgbXpcYqmlqz4a6rGeWfDXVYzzz4a6mqYJ6168J3M9dTVME9a8rEjmeupqmCete1ynPWzTNdU5Sva5Tnw12058NcEtblMrEefDXZU5Su0xPPBK9nw12VOUrtMTzwSvLu0uUWOStYZ8NdtlkDefHty49fPXn269uXnl08c.vTtwY7.ejnXl5Y5cNdcEjlVbEk.fHty49fPXn2662ppooHGppanJa8.M]]>
			</Impression>
			<Error>
				<![CDATA[http://syndication.mysite.com/vregister.php?a=vview&errorcode=[ERRORCODE]&idzone=4286963&dg=123456-53781245-2-0-0-InLine]]>
			</Error>
			<Creatives>
				<Creative sequence="1" id="53781245">
					<Linear>
						<Duration>00:00:14.40</Duration>
						<TrackingEvents>
							<Tracking id="prog_1" event="progress" offset="00:00:10.000">
								<![CDATA[http://syndication.mysite.com/vregister.php?a=vview&tracking_event=progress&progress=00:00:10.000&idzone=123456&2027add921916df3805db53a7c6af183=tsVuZ8uHLjt4ddvLjq4d_XDz65dddlTlK8E.etqayWunDNRRTXA3GxK9Yw85nw11QVuLvzVVysSOZyzSsSObmppNcDbDdrlNcFTlOfDXA3PYzHBU.5Tnw1wN1QVuZ8NcDeM0rmfDXA20xW49NThnw1wNtMSTsQPS58NcDdrFMDFcE0ufDXA3NVnw1wNs0zXVOU58NcDbblsDTmfDXA20xTTA5Tnw1wNwVT58NdVjOfDXaxHY5nw1z2MxwVPuUr0sVuZ8Nc9jMcFT7lK7VlNLkrWGaJ4GtpiSdiB6VdqymlyVrDNE8DW5e0.xK84vXMvPYzHBU.5Tnx1uXtPsSvOL1zLyuV3TUxZ8dbDa9eE7mfDW7NTIxXnrgblcrumpiz462prJa6cF5qYHoJWI81FFNb9dc6967s1NzFLbja7s1OeuBuemZuxqtdpitx6anDPhrnpgagleXkmbcjz4a36656s.GupqlxyVelyqaOyuCaXPXZU5SvA3nw12UxrvsVP564JJ6XKqoJpV6q2K7Ks.GuCSelyqqCaVeCW1iOBtelxiqaXPhrpcdcpcpXqgrcXfmqrlYkcz1sNsxzNRZ8NcDczrrlOfDXA3GxK3BK8vOw85nw1uXuNWVwTSr1wSOZ64G22K2GnJa3Kc.GuBtpimmByleqaylpzPhrlmqapgnrz4a4JWpnpYK5l5Jm3M.GutyqteSZtzPhrpcegmlXecmlYkcXgbz4a56Zr8F6q2K7Ks9vHXA3OxTXK5Tnw1tQV4LvOTSsSOLwN58NcrlbDVkFeC89M1.C9eE7meuVythqyCvBeema_BevCdzPXK5Ww1ZBXgvPTNfgu25U1TBPXBNLnrYbZjmaiXtcpz1wST0uVVQTSrsRxrwS2sRwNr0uMVTS1Z8NdVjPLPhrqsZ558NdTVME9a9eE7meupqmCeteViRzPXU1TBPWva5TnrZpmuqcpXtcpz4a7ac.GuCWtymViPPhrtssgbz49uXHr568.3Xt568effp579uDHfz0c68vHft111wSOVVsST58e3Lj189efbrrammigcamlqclrz4w]]>
							</Tracking>
						</TrackingEvents>
						<VideoClicks>
							<ClickThrough>
								<![CDATA[https://syndication.mysite.com/click.php?data=H4sIAAAAAAAAA0VPOWrEQBD8ipJNhz7nCJ04ceA3jEcaVljHosNg04_3rByY6oKGKqq6RQRQ0NDux_HYb_xyo9c2X3lz_bAf45KPcV3cuU2urLMZEjW3J9Sk7NV.hm195O3zUhGckAOHphwikqgJRZ88myKatSIyVIMGe5aaBk1UmbnGFNmBsMbQ4imSoIJ_er1qLNLXD04ackqiUXzhUhgRayktB2wfj6Ff5zwu1yVwoZvG2p74nobufs7ruXV2mf9hjQx27fonSeP7m8WUGfoiFWqh7OsQasA4RCYMgDH9Aqi26WQ6AQAA]]>
							</ClickThrough>
						</VideoClicks>
						<MediaFiles>
							<MediaFile delivery="progressive" type="video/mp4">
								<![CDATA[https://staticcdn.mysite.com/library/195600/5b7d9ad16e4b86ba8695f867e9a8464fc4444943.mp4]]>
							</MediaFile>
						</MediaFiles>
						<Icons>
							<Icon>
								<IconClicks>
									<IconClickThrough>var.destination.url.com</IconClickThrough>
								</IconClicks>
							</Icon>
						</Icons>
					</Linear>
				</Creative>
			</Creatives>
      <Extensions>
    <Extension>
        <TitleCTA>
            <MobileText>Смотреть ещё</MobileText>
            <PCText>Смотреть ещё</PCText>
            <Link><![CDATA[]]></Link>
            <Tracking><![CDATA[https://click.tracking.com/click.php?data=H4sIAAAAAAAAA0...-]]></Tracking>
        </TitleCTA>
    </Extension>
</Extensions>
		</InLine>
	</Ad>
</VAST>
```

### Попандер

```xml
<?xml version="1.0" encoding="ISO-8859-1"?>
<ad>
    <popunderAd>
        <url><![CDATA[http://mysite.com/landingpages/mypage]]></url>
    </popunderAd>
</ad>
```

### Нативная реклама

```
"{\"native\":{\"link\":{\"url\":\"https://mysite.com/landingpages/mypage\"},\"eventtrackers\":[{\"event\":1,\"method\":1,\"url\":\"https://myEventTracker1.com\"}],\"assets\":[{\"id\":1,\"title\":{\"text\":\"Заголовок объявления\"}},{\"id\":2,\"data\":{\"value\":\"Описание объявления\"}},{\"id\":4,\"data\":{\"value\":\"Бренд объявления\"}},{\"id\":3,\"img\":{\"url\":\"https://mysite.com/images/myad.jpg\",\"w\":300,“h”:300,}}]}}"
```

На основе следующего объекта:

```json
{
  "native": {
    "link": {
      "url": "https://mysite.com/landingpages/mypage"
    },
    "eventtrackers": [
      {
        "event": 1,
        "method": 1,
        "url": "https://myEventTracker1.com"
      }
    ],
    "assets": [
      {
        "id": 1,
        "title": {
          "text": "Заголовок объявления"
        }
      },
      {
        "id": 2,
        "data": {
          "value": "Описание объявления"
        }
      },
      {
        "id": 4,
        "data": {
          "value": "Бренд объявления"
        }
      },
      {
        "id": 3,
        "img": {
          "url": "https://mysite.com/images/myad.jpg",
          "w": 300,
          "h": 300
        }
      }
    ]
  }
}
```

### Реклама в push-уведомлениях

```
{\"native\":{\"link\":{\"url\":\"http://mysite.com/landingpages/mypage\"},\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"url\":\"http://mysite.com/images/myad.jpg\",\"w\":720,\"h\":480}},{\"id\":2,\"title\":{\"text\":\"Заголовок объявления\"}},{\"id\":3,\"data\":{\"type\":2,\"value\":\"Описание объявления\"}}]}}
```

На основе следующего объекта:

```json
{
  "native": {
    "link": {
      "url": "http://mysite.com/landingpages/mypage"
    },
    "assets": [
      {
        "id": 1,
        "required": 1,
        "img": {
          "url": "http://mysite.com/images/myad.jpg",
          "w": 720,
          "h": 480
        }
      },
      {
        "id": 2,
        "title": {
          "text": "Заголовок объявления"
        }
      },
      {
        "id": 3,
        "data": {
          "type": 2,
          "value": "Описание объявления"
        }
      }
    ]
  }
}
```

### Встраиваемые push-уведомления

```
{\"native\":{\"link\":{\"url\":\"http:\/\/mysite.com\/landingpages\/mypage\"},\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"url\":\"http:\/\/mysite.com\/images\/myad.jpg\",\"w\":720,\"h\":480}},{\"id\":2,\"title\":{\"text\":\"Заголовок объявления\"}},{\"id\":3,\"data\":{\"type\":2,\"value\":\"Описание объявления\"}}]}}
```

На основе следующего объекта:

```json
{
  "native": {
    "link": {
      "url": "http://mysite.com/landingpages/mypage"
    },
    "assets": [
      {
        "id": 1,
        "required": 1,
        "img": {
          "url": "http://mysite.com/images/myad.jpg",
          "w": 720,
          "h": 480
        }
      },
      {
        "id": 2,
        "title": {
          "text": "Заголовок объявления"
        }
      },
      {
        "id": 3,
        "data": {
          "type": 2,
          "value": "Описание объявления"
        }
      }
    ]
  }
}
```

### Полноэкранное межстраничное объявление

```
<?xml version="1.0"?><ad><iframeAd><url><![CDATA[https://mysite.com/fpi-render.php?data=TVRjME9UY3lPVE15Tm53]]></url></iframeAd></ad>
```


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.exoclick.com/rtb/ru/izdateli/open-rtb/open-rtb-publisher-code-examples.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.