Open RTB Integration for Publishers
This documentation explains how partners can integrate their platforms with ExoClick using the OpenRTB standard to sell their traffic.
Bid Request/Response Specifications
Requirements
ExoClick RTB API strictly follows the OpenRTB v2.4 Specifications and OpenRTB v2.5 Specifications, but with a few limitations/requirements.
One bid per request only (One impression object).
The bid price can be either CPM or CPC based on exchange configuration.
Creative (ad markup) is directly supplied in the bid response.
The ad markup will respect the ExoClick XML Ad Markups.
The currency of the bid price will be the currency of your ExoClick account (EUR or USD).
Supported ad types Open RTB 2.4 & 2.5
Banner
Direct Links
Email Clicks
Video (In-Stream Video, Outstream Video, Video Slider)
Native Ads
Popunder
Push Notifications: 720 x 480 and 192 x 192
Interstitial
Best Practices
One of the simplest and most effective ways of improving connection performance is to enable HTTP Persistent Connections, also known as Keep-Alive. This has a profound impact on overall performance by reducing connection management overhead as well as CPU utilization on both sides of the interface.
The OpenRTB specifications do not cover security other than recommending plain HTTP for performance reasons.
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