ExoClick RTB Bid Response

The following page describes the responses you should expect to receive from ExoClick RTB requests:

Bid Response Object

The ExoClick RTB Bid Response is done using JSON and XML.

Attribute	Description
id	ID of the object to which this bid applies (string)
imgUrl	Image url (only for type banner) (string)
iconUrl	Icon url (only for type push_notification and must be of requested dimensions) (string)
clickUrl	Forward url when campaign is clicked (for type banner or push_notification) (string)
nUrl	Win notification URL (string)
url	Forward url when campaign is clicked (only for type popunder) (string)
title	Title of the ad (only for type push_notification) (string)
description	Description of the ad (only for type push_notification) (string)
value	Bid price in CPM (float)
btype	Pricing Model. Values: 1 = CPM, 2 = CPC. Default = 1 (int). When response is for an Email Clicks zone request, 1 = Smart CPC.

Notes:

• "id" attribute should match the "id received in the request".
• Push Notification ad format may receive bids with the CPC pricing model. Direct Link format may also when used for Email Click zone requests.

Win Notification

When the parameter Bid Response Object > nUrl is in the bid response, a GET request must be performed to such URL.