Esempi Open RTB 2.5

Richiesta inserzionista Open RTB 2.5

Banner

{
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   "at": 1,
   "imp": [
      {
         "id": "974090632",
         "banner": {
            "w": 300,
            "h": 250
         }
      }
   ],
   "site": {
      "id": "12345",
      "domain": "sitedomain.com",
      "cat": [
         "IAB25-3"
      ],
      "page": "https://sitedomain.com/page",
      "keywords": "stile di vita, umorismo"
   },
   "device": {
      "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
      "sua": {
         "architecture": "x86",
         "bitness": "64",
         "model": "Windows",
         "mobile": 0,
         "source": 2,
         "platform": {
            "brand": "Windows",
            "version": [
               "10",
               "0",
               "0"
            ]
         },
         "browsers": [
            {
               "brand": "Chromium",
               "version": [
                  "136",
                  "0",
                  "7103",
                  "93"
               ]
            },
            {
               "brand": "Microsoft Edge",
               "version": [
                  "136",
                  "0",
                  "3240",
                  "64"
               ]
            },
            {
               "brand": "Not.A\/Brand",
               "version": [
                  "99",
                  "0",
                  "0",
                  "0"
               ]
            }
         ]
      },
      "ip": "192.0.2.1",
      "geo": {
         "country": "IRL"
      },
      "language": "en",
      "os": "Linux e UNIX",
      "js": 0,
      "ext": {
         "remote_addr": "192.0.2.1",
         "x_forwarded_for": "",
         "accept_language": "en-GB;q=0.8,pt-PT;q=0.6,en;q=0.4,en-US;q=0.2,de;q=0.2,es;q=0.2,fr;q=0.2"
      }
   },
   "user": {
      "id": "57592f333f8983.043587162282415065",
      "ext": {
         "consent": "CO9A8QHPAbnHWBcADBENBJCoAAAAAAAAAAqIHKJU9VybLh0Dq4A170B0OAEYN_r_v40zigeds-8Myd-X3DsX50M7vFy6pr4AuR4km3CBIQFkHOmcTUmw6IkVrRPsak2Mr7NKJ7PEinsbe2dYEHtfn9VTuZKZr97s___zf_-___3_75f__-3_3_vp9UAAAABA5QAkgkDYAKAQRAAJIwKhQAhAuJDoBAAUUIwtE1hASuCmYVAR-ggYAIDUBGAECDEEGIIIAAAAAkgiAkAPBAAgCIBAACAFSAhAARoAgsAJAwCAAUA0LACKAIQJCDI4KjlICAiRaKCeSMASi72MMIQSigAAAAAAAA"
      }
   },
   "ext": {
      "sub": 1221
   }
}

Link diretti

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "imp": [
        {
            "id": "974090632",
            "instl": 0,
            "el": "dGVzdGVAZW1haWwuY29t"
        }
    ],
    "site": {
        "id": "12345",
        "domain": "sitedomain.com",
        "cat": ["IAB25-3"],
        "page": "https://sitedomain.com/page",
        "keyword": "lifestyle",
        "ext": {
            "exchangecat": 508,
            "idzone": 445566
        }
    },
    "device": {
        "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
        "ip": "192.0.2.1",
        "geo": {
            "country": "PRT"
        },
        "language": "en",
        "os": "Linux e UNIX",
        "js": 0,
        "ext": {
            "remote_addr": "192.0.2.1",
            "x_forwarded_for": "192.0.2.1"
        }
    },
    "user": {
        "id": "57592f333f8983.043587162282415065"
    },
    "ext": {
        "sub": 1221
    }
}

Nativo

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "at":1,
  "imp": [
    {
      "id": "2d099176-9feb-44e9-85f9-f385b34123a1",
      "native": {
        "request": "{\"native\":{\"ver\":\"1.2\"\n,\"context\":1\n,\"contextsubtype\":10\n,\"plcmttype\":4\n,\"plcmtcnt\":4\n,\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":124}},{\"id\":2,\"data\":{\"type\":1,\"len\":50}},{\"id\":3,\"required\":1,\"img\":{\"type\":3,\"wmin\":150,\"hmin\":150}}]\n}}",
        "ver": "1.2"
      },
      "tagid": "2812",
      "bidfloor": 0.035,
      "secure": 1
    }
  ],
  "site": {
    "id": "2812",
    "domain": "example.com",
    "keywords": "stile di vita, umorismo",
    "page": "https://example.com/",
    "mobile": 1
  },
  "device": {
    "ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 11_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15G77 Version/11.4.1 Safari/604.1 AlohaBrowser/2.10.0b17",
    "ip": "192.0.2.1",
    "js": 1,
    "language": "en"
  },
  "user": {
    "id": "37d1951a-7184-4b7f-b227-5571a1ea7467"
  }
}

Popunder

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "at":1,
    "imp": [
        {
            "id": "974090632",
            "instl": 1
        }
    ],
    "site": {
        "id": "12345",
        "domain": "sitedomain.com",
        "name": "dominio del sito",  
        "cat": ["IAB25-3"],
        "page": "https://sitedomain.com/page",
        "keywords": "stile di vita, umorismo"
    },
    "device": {
        "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
        "ip": "192.0.2.1",
        "geo": {
            "country": "IRL"
        },
        "language": "en",
        "os": "Linux e UNIX",
        "js": 0,
        "ext": {
            "remote_addr": "192.0.2.1",
            "x_forwarded_for": "192.0.2.1"
        }
    },
    "user": {
        "id": "57592f333f8983.043587162282415065"
    },
    "ext": {
        "sub": 1221
    }
}

Video

{
   "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
   "site": {
      "domain": "sitedomain.nl",
      "page": "https://sitedomain.com/page",
      "id": "718990",
      "keywords": "lifestyle,humour",
      "cat": [
         "IAB25-3"
      ],
      "ext": {
         "exchangecat": 508,
         "idzone": 4998567,
         "keyword": "%"
      },
      "publisher": {
         "id": "195600"
      }
   },
   "device": {
      "ua": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/95.0.4638.54 Safari/537.36",
      "sua": {
         "architecture": "x86",
         "bitness": "64",
         "model": "Windows",
         "mobile": 0,
         "source": 2,
         "platform": {
            "brand": "Windows",
            "version": [
               "10",
               "0",
               "0"
            ]
         },
         "browsers": [
            {
               "brand": "Chromium",
               "version": [
                  "136",
                  "0",
                  "7103",
                  "93"
               ]
            },
            {
               "brand": "Microsoft Edge",
               "version": [
                  "136",
                  "0",
                  "3240",
                  "64"
               ]
            },
            {
               "brand": "Not.A\/Brand",
               "version": [
                  "99",
                  "0",
                  "0",
                  "0"
               ]
            }
         ]
      },
      "ip": "192.0.2.1",
      "geo": {
         "country": "IRL",
         "ipservice": "3"
      },
      "language": "en",
      "os": "MacOS",
      "js": 1,
      "ext": {
         "remote_addr": "192.0.2.1",
         "x_forwarded_for": ""
      }
   },
   "imp": [
      {
         "id": "568094473",
         "video": {
            "mimes": [
               "video/mp4"
            ],
            "minduration": "1",
            "maxduration": "7200",
            "ext": {
               "zone_type": "exchange_video_slider"
            },
            "protocols": "3,6",
            "linearity": "1",
            "boxingallowed": "1",
            "pos": "0"
         },
         "instl": "0",
         "ext": {
            "video_cta": "1",
            "type": "video"
         },
         "secure": "0"
      }
   ],
   "user": {
      "id": "57592f333f8983.043587162282415065"
   },
   "tmax": 300
}

Puoi trovare altri esempi qui.

Notifiche push - 720 x 480

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "at":1,
    "imp": [
        {
            "id": "90180978",
            "native": {
                "request":"{\"native\":{\"ver\":\"1.2\",\"plcmttype\":500,\"plcmtcnt\":1,\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"type\":1,\"w\":720,\"h\":480,\"wmin\":720,\"hmin\":480}},{\"id\":2,\"required\":1,\"title\":{\"len\":60}},{\"id\":3,\"required\":1,\"data\":{\"type\":2,\"len\":110}}]}}",
                "ver": "1.2"
            },
            "secure": 1
        }
    ],
    "site": {
        "id": "12345",
        "domain": "sitedomain.com",
        "cat": ["IAB25-3"],
        "page": "https://sitedomain.com/page",
        "keyword": "lifestyle",
        "ext": {
            "exchangecat": 508,
            "idzone": 445566
        }
    },
    "device": {
        "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
        "ip": "192.0.2.1",
        "geo": {
            "country": "IRL"
        },
        "language": "en",
        "os": "Linux e UNIX",
        "js": 0,
        "ext": {
            "remote_addr": "192.0.2.1",
            "x_forwarded_for": "",
            "accept_language": "en-GB;q=0.8,pt-PT;q=0.6,en;q=0.4,en-US;q=0.2,de;q=0.2,es;q=0.2,fr;q=0.2"
        }
    },
    "user": {
        "id": "57592f333f8983.043587162282415065"
    },
    "ext": {
        "sub": 445566
    }
}

Notifiche push - 192 x 192

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "at":1,
    "imp": [
        {
            "id": "90180978",
            "native": {
                "request":"{\"native\":{\"ver\":\"1.2\",\"plcmttype\":500,\"plcmtcnt\":1,\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"type\":1,\"w\":192,\"h\":192,\"wmin\":192,\"hmin\":192}},{\"id\":2,\"required\":1,\"title\":{\"len\":60}},{\"id\":3,\"required\":1,\"data\":{\"type\":2,\"len\":110}}]}}",
                "ver": "1.2"
            },
            "secure": 1
        }
    ],
    "site": {
        "id": "12345",
        "domain": "sitedomain.com",
        "cat": ["IAB25-3"],
        "page": "https://sitedomain.com/page",
        "keyword": "lifestyle",
        "ext": {
            "exchangecat": 508,
            "idzone": 445566
        }
    },
    "device": {
        "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
        "ip": "192.0.2.1",
        "geo": {
            "country": "IRL"
        },
        "language": "en",
        "os": "Linux e UNIX",
        "js": 0,
        "ext": {
            "remote_addr": "192.0.2.1",
            "x_forwarded_for": "",
            "accept_language": "en-GB;q=0.8,pt-PT;q=0.6,en;q=0.4,en-US;q=0.2,de;q=0.2,es;q=0.2,fr;q=0.2"
        }
    },
    "user": {
        "id": "57592f333f8983.043587162282415065"
    },
    "ext": {
        "sub": 445566
    }
}

Interstitial a pagina intera desktop

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "at":1,
    "imp": [
        {
            "id": "974090632",
            "instl": 1,
             "banner": {
                "w": 1600,
                "h": 900,
                "mimes": [
                  "image/jpg",
                  "image/png",
                  "video/mp4",
                  "image/webp"
                ]
            }
        }
    ],
    "site": {
        "id": "12345",
        "domain": "sitedomain.com",
        "name": "dominio del sito",  
        "cat": ["IAB25-3"],
        "page": "https://sitedomain.com/page",
        "keywords": "stile di vita, umorismo"
    },
    "device": {
        "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
        "ip": "192.0.2.1",
        "geo": {
            "country": "PRT"
        },
        "language": "en",
        "os": "Linux e UNIX",
        "js": 0,
        "ext": {
            "remote_addr": "192.0.2.1",
            "x_forwarded_for": "192.0.2.1"
        }
    },
    "user": {
        "id": "57592f333f8983.043587162282415065"
    },
    "ext": {
        "sub": 1221
    }
}

Interstitial a pagina intera mobile

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "at":1,
    "imp": [
        {
            "id": "974090632",
            "instl": 1,
             "banner": {
                "w": 900,
                "h": 1600,
                "mimes": [
                  "image/jpg",
                  "image/png",
                  "video/mp4",
                  "image/webp"
                ]
            }
        }
    ],
    "site": {
        "id": "12345",
        "domain": "sitedomain.com",
        "name": "dominio del sito",  
        "cat": ["IAB25-3"],
        "page": "https://sitedomain.com/page",
        "keywords": "stile di vita, umorismo"
    },
    "device": {
        "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
        "ip": "192.0.2.1",
        "geo": {
            "country": "PRT"
        },
        "language": "en",
        "os": "Linux e UNIX",
        "js": 0,
        "ext": {
            "remote_addr": "192.0.2.1",
            "x_forwarded_for": "192.0.2.1"
        }
    },
    "user": {
        "id": "57592f333f8983.043587162282415065"
    },
    "ext": {
        "sub": 1221
    }
}

Risposta inserzionista Open RTB 2.5

JSON per Banner / Video In-Stream / Notifiche push

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "e3852965cc7b28d03ff3069debcc83cb6d68e753",
          "impid": "974090632",
          "price": 3.19,
          "adm": "<ExoClick_XML_OR_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "https://dsp.com/my_win_notification_url",
          "burl": "https://dsp.com/my_billing_notification_url",
          "cid": "5834901",
          "crid": "83232831"
        }
      ]
    }
  ]
}

JSON per Direct Links / Email Clicks

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "bidid": 123,
    "seatbid": [{
        "bid": [{
            "id": "12ab3d",
            "adid": 1,
            "impid": "90180978",
            "price": 0.12,
            "adm": "http://mysite.com/landingpages/mypage",
            "ext":{
                "btype": 2  
            },
            "burl": "https://mysite.com/my_billing_notification_url"
        }]
    }]
}

JSON Popunder

{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "e3852965cc7b28d03ff3069debcc83cb6d68e753",
          "impid": "974090632",
          "price": 3.19,
          "adm": "http://mysite.com/landingpages/mypage",
          "ext": {
            "btype": 1
          },
          "nurl": "https://dsp.com/my_win_notification_url",
          "burl": "https://dsp.com/my_billing_notification_url",
          "cid": "5834901",
          "crid": "83232831"
        }
      ]
    }
  ]
}

JSON di interstitial a pagina intera (mobile e desktop)

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "seatbid": [
        {
            "bid": [
                {
                    "id": "54f6f08b2e323e32ea9ec4fd6944d652c842699a",
                    "impid": "974090632",
                    "price": 0.05,
                    "adm": "http://network-domain.com/fpi-render.php?data=TVRjME9UZ31",
                    "ext": {
                        "btype": 1,
                        "asset_mime_type": [
                            "video/mp4"
                        ]
                    },
                    "nurl": "http://network-domain.com/win-notification",
                    "iurl": "http://network-domain.com/your_video.mp4",
                    "cid": "7561981",
                    "crid": "195600_115116261",
                    "cat": [],
                    "adomain": [
                        "www.test.com"
                    ],
                    "w": 900,
                    "h": 1600,
                    "attr": []
                }
            ]
        }
    ],
    "cur": "EUR"
}

JSON nativo

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "seatbid": [
      {
        "bid": [
          {
            "id": "12ab3d",
            "impid": "90180978",
            "price": 0.71,
            "nurl": "https://mysite.com/my_notification_url",
            "burl": "https://mysite.com/my_billing_notification_url",
            "adm": "<ExoClick_JSON_AD_MARKUP_1>",
            "ext": {
              "btype": 1
            },
            "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4",
            "crid": "22334455"
          }
        ]
      },
      {
        "bid": [
          {
            "id": "12ab3e",
            "impid": "1915966848",
            "price": 0.62,
            "nurl": "https://mysite.com/my_notification_url_2",
            "burl": "https://mysite.com/my_billing_notification_url",
            "adm": "<ExoClick_JSON_AD_MARKUP_2>",
            "ext": {
              "btype": 1
            },
            "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4",
            "crid": "22334455"
          }
        ]
      }
    ]
}

Nota: Gli oggetti di risposta per Direct Link, clic email, Popunder e Interstitial a pagina intera hanno già l'ADM incluso.

ADM

Banner: HTML (tag a)

<a 
  href="https://sitedomain.com/click.php?data=H4sIAAAAAAAAA0WOO27DQAxEr6LG7YLf_ZRp0qTIGVarFSzEtgJZhh2Ahw.jJjNkRc7gCXLJkkwB7Lzv3_cTv53o3ef5fIblNvVXOG9m6DKMmCgmgmLjWL.WrYe2Xg0hCAUIaKIMWVhNIGaNxWuzmaCRFxiYsDHAixTM28w0aaGZmedcMgfwaE4YiTIJKkT1TFTNTaZ55KKpliKaJTZujR1pbs3.iu_L3qf1WpfbQQSHh8sy9_v.c.nD.XFdH9tgx_O_zRedkFzmGGw5HQfntc8P40I6TalC6dgrjyipdaxjS5hkAvoFeR9FKz4BAAA-"
  target="_blank"
  ontouchstart=""
  onclick="var href='https://sitedomain.com/click.php?data=H4sIAAAAAAAAA0WOO27DQAxEr6LG7YLf_ZRp0qTIGVarFSzEtgJZhh2Ahw.jJjNkRc7gCXLJkkwB7Lzv3_cTv53o3ef5fIblNvVXOG9m6DKMmCgmgmLjWL.WrYe2Xg0hCAUIaKIMWVhNIGaNxWuzmaCRFxiYsDHAixTM28w0aaGZmedcMgfwaE4YiTIJKkT1TFTNTaZ55KKpliKaJTZujR1pbs3.iu_L3qf1WpfbQQSHh8sy9_v.c.nD.XFdH9tgx_O_zRedkFzmGGw5HQfntc8P40I6TalC6dgrjyipdaxjS5hkAvoFeR9FKz4BAAA-';
           this.href = href + '&clickX=' + event.clientX + '&clickY=' + event.clientY;">
  <img 
    width="300" 
    height="250" 
    src="https://sitedomain.com/library/432437/c506e8224d74d30b946f3398fe7bf9f90a9bf5ec.jpg" 
    border="0" 
    style="">
</a>

<img 
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  width="1" 
  height="1" 
  border="0" 
/>

Annunci nativi

{\"native\":{\"link\":{\"url\":\"http:\/\/mysite.com\/landingpages\/mypage\"},\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"url\":\"http:\/\/mysite.com\/images\/myad.jpg\",\"w\":300,\"h\":300,\"ext\":{\"crop_anchor_point\":1}}},{\"id\":2,\"title\":{\"text\":\"Titolo dell'annuncio\"}},{\"id\":3,\"data\":{\"type\":2,\"value\":\"Descrizione dell'annuncio\"}},{\"id\":4,\"data\":{\"type\":1,\"value\":\"Marchio dell'annuncio\"}},{\"id\":5,\"ext\":{\"crop_anchor_point\":1}}],\"imptrackers\":[\"https://mytracker1.com\"],\"eventtrackers\":[{\"event\":1,\"method\":1,\"url\":\"https://myEventTracker1.com\"}]}}

Che si basa sul seguente oggetto JSON:

{
    "native": {
          "link": {
              "url": "http://mysite.com/landingpages/mypage"
          },
          "assets": [
              {
                  "id": 1,
                  "required": 1,
                  "img": {
                      "url": "http://mysite.com/images/myad.jpg",
                      "w": 300,
                      "h": 300,
                      "ext": {
                          "crop_anchor_point": 1
                      }
                  }
              },
              {
                  "id": 2,
                  "title": {
                      "text": "Titolo dell'annuncio"
                  }
              },
              {
                  "id": 3,
                  "data": {
                      "type": 2,
                      "value": "Descrizione dell'annuncio"
                  }
              },
              {
                  "id": 4,
                  "data": {
                      "type": 1,
                      "value": "Marchio dell'annuncio"
                  }
              }
          ],
          "imptrackers": [
              "https://mytracker1.com",
              "https://mytracker2.com"
          ],
          "eventtrackers": [
              {
                  "event": 1,
                  "method": 1,
                  "url": "https://myEventTracker1.com"
              }, {
                  "event": 1,
                  "method": 1,
                  "url": "https://myEventTracker2.com"
              }
          ]
    }
}

Notifiche push

{\"native\":{\"link\":{\"url\":\"http:\/\/mysite.com\/landingpages\/mypage\"},\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"url\":\"http:\/\/mysite.com\/images\/myad.jpg\",\"w\":720,\"h\":480}},{\"id\":2,\"title\":{\"text\":\"Titolo dell'annuncio\"}},{\"id\":3,\"data\":{\"type\":2,\"value\":\"Descrizione dell'annuncio\"}}],\"imptrackers\":[\"https://mytracker1.com\"]}}

Che si basa sul seguente oggetto JSON:

{
    "native": {
          "link": {
              "url": "http://mysite.com/landingpages/mypage"
          },
          "assets": [
              {
                  "id": 1,
                  "required": 1,
                  "img": {
                      "url": "http://mysite.com/images/myad.jpg",
                      "w": 720,
                      "h": 480
                  }
              },
              {
                  "id": 2,
                  "title": {
                      "text": "Titolo dell'annuncio"
                  }
              },
              {
                  "id": 3,
                  "data": {
                      "type": 2,
                      "value": "Descrizione dell'annuncio"
                  }
              }
          ],
          "imptrackers": [
              "https://mytracker1.com"
          ]
    }
}

• Nel caso degli annunci Push Notification è consentito un solo URL imptracker
• Usiamo l' native oggetto per annunci di notifiche push

Video: XML

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