> For the complete documentation index, see [llms.txt](https://docs.exoclick.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exoclick.com/rtb/it/editori/rtb-aperto/open-rtb-publisher-code-examples.md).

# Esempi Open RTB 2.4

## Richiesta del publisher Open RTB

### Banner

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "at": 1,
  "imp": [
    {
      "id": "974090632",
      "banner": {
        "w": 300,
        "h": 250,
        "mimes": [
          "image/jpg",
          "image/png",
          "video/mp4",
          "image/webp"
        ],
        "ext": {
          "image_output": "xml",
          "video_output": "xml"
        }
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "dominio del sito",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "stile di vita, umorismo"
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "IRL"
    },
    "language": "en",
    "os": "Linux e UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "",
      "accept_language": "en-GB;q=0.8,pt-PT;q=0.6,en;q=0.4,en-US;q=0.2,de;q=0.2,es;q=0.2,fr;q=0.2"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Link diretti

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "imp": [
    {
      "id": "974090632",
      "instl": 0,
      "el": "dGVzdGVAZW1haWwuY29t"
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "dominio del sito",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "stile di vita, umorismo",
    "ext": {
      "exchangecat": 508,
      "idzone": 445566
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "PRT"
    },
    "language": "en",
    "os": "Linux e UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Clic email

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "imp": [
    {
      "id": "974090632",
      "instl": 0,
      "el": "dGVzdGVAZW1haWwuY29t"
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "dominio del sito",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "stile di vita, umorismo",
    "ext": {
      "exchangecat": 508,
      "idzone": 445566
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "PRT"
    },
    "language": "en",
    "os": "Linux e UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Video in-stream, video outstream, slider video

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "imp": [
    {
      "id": "974090632",
      "video": {
        "skip": 1,
        "skipafter": 5,
        "skipmin": 25,
        "mimes": ["video/mp4"],
        "protocols": [
          3,
          6
        ]
      },
      "ext": {
        "video_cta": 0
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "dominio del sito",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "stile di vita, umorismo",
    "ext": {
      "exchangecat": 508,
      "idzone": 445566
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "PRT"
    },
    "language": "en",
    "os": "Linux e UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Nativo

```json
{
  "id": "7a452540-c8c9-43ca-9d30-ab9d8bfd17a4",
  "at": 1,
  "imp": [
    {
      "id": "2d099176-9feb-44e9-85f9-f385b34123a1",
      "native": {
        "request": "{\"native\":{\"ver\":\"1.2\"\n,\"context\":1\n,\"contextsubtype\":10\n,\"plcmttype\":4\n,\"plcmtcnt\":3\n,\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":124}},{\"id\":2,\"data\":{\"type\":1,\"len\":50}},{\"id\":3,\"required\":1,\"img\":{\"type\":3,\"wmin\":150,\"hmin\":150}}]\n}}",
        "ver": "1.2"
      },
      "tagid": "2812",
      "bidfloor": 0.035,
      "secure": 1
    }
  ],
  "site": {
    "id": "2812",
    "domain": "example.com",
    "name": "dominio del sito",
    "keywords": "stile di vita, umorismo",
    "page": "https://example.com/",
    "mobile": 1
  },
  "device": {
    "ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 11_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15G77 Version/11.4.1 Safari/604.1 AlohaBrowser/2.10.0b17",
    "ip": "88.208.2.198",
    "js": 1,
    "language": "en"
  },
  "user": {
    "id": "37d1951a-7184-4b7f-b227-5571a1ea7467"
  }
}
```

### Popunder

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "at": 1,
  "imp": [
    {
      "id": "974090632",
      "instl": 1
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "dominio del sito",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "stile di vita, umorismo"
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "IRL"
    },
    "language": "en",
    "os": "Linux e UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Notifiche push - 720 x 480

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "imp": [
    {
      "id": "90180978",
      "native": {
        "request": "{\"native\":{\"ver\":\"1.2\",\"plcmttype\":500,\"plcmtcnt\":1,\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"type\":1,\"w\":720,\"h\":480,\"wmin\":720,\"hmin\":480}},{\"id\":2,\"required\":1,\"title\":{\"len\":60}},{\"id\":3,\"required\":1,\"data\":{\"type\":2,\"len\":110}}]}}",
        "ver": "1.2"
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "dominio del sito",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "stile di vita, umorismo"
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "IRL"
    },
    "language": "en",
    "os": "Linux e UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "",
      "accept_language": "en-GB;q=0.8,pt-PT;q=0.6,en;q=0.4,en-US;q=0.2,de;q=0.2,es;q=0.2,fr;q=0.2"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Notifiche push - 192 x 192

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "at": 1,
  "imp": [
    {
      "id": "90180978",
      "native": {
        "request": "{\"native\":{\"ver\":\"1.2\",\"plcmttype\":500,\"plcmtcnt\":1,\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"type\":1,\"w\":192,\"h\":192,\"wmin\":192,\"hmin\":192}},{\"id\":2,\"required\":1,\"title\":{\"len\":60}},{\"id\":3,\"required\":1,\"data\":{\"type\":2,\"len\":110}}]}}",
        "ver": "1.2"
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "dominio del sito",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "stile di vita, umorismo"
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "IRL"
    },
    "language": "en",
    "os": "Linux e UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "",
      "accept_language": "en-GB;q=0.8,pt-PT;q=0.6,en;q=0.4,en-US;q=0.2,de;q=0.2,es;q=0.2,fr;q=0.2"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Push nella pagina

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "imp": [
    {
      "id": "90180978",
      "native": {
        "request": "{\"native\":{\"ver\":\"1.2\",\"plcmttype\":501,\"plcmtcnt\":1,\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"type\":1}},{\"id\":2,\"required\":1,\"title\":{\"len\":60}},{\"id\":3,\"required\":1,\"data\":{\"type\":2,\"len\":110}}]}}",
        "ver": "1.2"
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "dominio del sito",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "stile di vita, umorismo"
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "IRL"
    },
    "language": "en",
    "os": "Linux e UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "",
      "accept_language": "en-GB;q=0.8,pt-PT;q=0.6,en;q=0.4,en-US;q=0.2,de;q=0.2,es;q=0.2,fr;q=0.2"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Interstitial a pagina intera per desktop

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "at": 1,
  "imp": [
    {
      "id": "974090632",
      "instl": 1,
      "banner": {
        "w": 1600,
        "h": 900,
        "mimes": [
          "image/jpg",
          "image/png",
          "video/mp4",
          "image/webp"
        ],
        "ext": {
          "image_output": "xml",
          "video_output": "xml"
        }
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "dominio del sito",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "stile di vita, umorismo"
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "XXX"
    },
    "language": "en",
    "os": "Linux e UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

### Interstitial a pagina intera per dispositivi mobili

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "at": 1,
  "imp": [
    {
      "id": "974090632",
      "instl": 1,
      "banner": {
        "w": 900,
        "h": 1600,
        "mimes": [
          "image/jpg",
          "image/png",
          "video/mp4",
          "image/webp"
        ],
        "ext": {
          "image_output": "xml",
          "video_output": "xml"
        }
      }
    }
  ],
  "site": {
    "id": "12345",
    "domain": "sitedomain.com",
    "name": "dominio del sito",
    "cat": ["IAB25-3"],
    "page": "https://sitedomain.com/page",
    "keywords": "stile di vita, umorismo"
  },
  "device": {
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.63 Safari/537.36",
    "ip": "192.0.2.1",
    "geo": {
      "country": "XXX"
    },
    "language": "en",
    "os": "Linux e UNIX",
    "js": 0,
    "ext": {
      "remote_addr": "192.0.2.1",
      "x_forwarded_for": "192.0.2.1"
    }
  },
  "user": {
    "id": "57592f333f8983.043587162282415065"
  },
  "ext": {
    "sub": 1221
  }
}
```

## Risposta del publisher Open RTB

### JSON di Banner / iFrame / Popunder / In-stream / Notifiche push

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [{
    "bid": [{
      "id": "12ab3d",
      "impid": "974090632",
      "price": 0.55,
      "adm": "<ExoClick_XML_OR_JSON_AD_MARKUP>",
      "nurl": "http://network-domain.com/win-notification",
      "burl": "https://mysite.com/my_billing_notification_url",
      "cid": "123456",
      "crid": "22334455",
      "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4",
      "ext": {
        "btype": 1
      }
    }]
  }]
}
```

### JSON Link diretti

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "9093b7bc2715a39446fe380ecb63a45a96485cd8",
          "impid": "974090632",
          "price": 0.07,
          "adm": "<ExoClick_XML_AD_MARKUP>",
          "ext": {
            "btype": 2
          },
          "nurl": "https://mysite.com/my_notification_url",
          "burl": "https://mysite.com/my_billing_notification_url",
          "cid": "123456",
          "crid": "22334455",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}
```

### JSON Clic email

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "9093b7bc2715a39446fe380ecb63a45a96485cd8",
          "impid": "974090632",
          "price": 0.07,
          "adm": "<ExoClick_XML_AD_MARKUP>",
          "ext": {
            "btype": 2
          },
          "nurl": "https://mysite.com/my_notification_url",
          "burl": "https://mysite.com/my_billing_notification_url",
          "cid": "123456",
          "crid": "22334455",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}
```

### JSON Video in-stream, video outstream, slider video

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "7717e2c2a243da65144d9c0abe8b46bb775c587f",
          "impid": "974090632",
          "price": 0.008488200000000001,
          "adm": "<ExoClick_XML_AD_MARKUP>",
          "nurl": "http://mysite.com/my_notification_url",
          "burl": "https://mysite.com/my_billing_notification_url",
          "cid": "123456",
          "crid": "22334455",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}
```

### JSON nativo

* Risposta per una singola collocazione ("plcmtcnt":1)

```json
{
  "id": "7a452540-c8c9-43ca-9d30-ab9d8bfd17a4",
  "seatbid": [
    {
      "bid": [
        {
          "id": "4fab7972833e2aaf53a828b1408fc104293734e3",
          "impid": "2d099176-9feb-44e9-85f9-f385b34123a1",
          "price": 0.0025,
          "adm": "<ExoClick_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "https://mysite.com/my_notification_url",
          "burl": "https://mysite.com/my_billing_notification_url",
          "cid": "123456",
          "crid": "22334455",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}
```

* Risposta per posizionamento multiplo ("plcmtcnt":3)

```json
{
  "id": "7a452540-c8c9-43ca-9d30-ab9d8bfd17a4",
  "seatbid": [
    {
      "bid": [
        {
          "id": "4fab7972833e2aaf53a828b1408fc104293734e3",
          "impid": "2d099176-9feb-44e9-85f9-f385b34123a1",
          "price": 0.0025,
          "adm": "<ExoClick_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "https://mysite.com/my_notification_url",
          "burl": "https://mysite.com/my_billing_notification_url",
          "cid": "123456",
          "crid": "111111111",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    },
    {
      "bid": [
        {
          "id": "f7de783130d55a9bb010c67545ebf914f8f10ede",
          "impid": "2d099176-9feb-44e9-85f9-f385b34123a1",
          "price": 0.0112,
          "adm": "<ExoClick_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "https://mysite.com/my_notification_url",
          "burl": "https://mysite.com/my_billing_notification_url",
          "cid": "678910",
          "crid": "22222222222",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    },
    {
      "bid": [
        {
          "id": "4fab7972833e2aaf53a828b1408fc104293734e3",
          "impid": "2d099176-9feb-44e9-85f9-f385b34123a1",
          "price": 0.009,
          "adm": "<ExoClick_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "https://mysite.com/my_notification_url",
          "burl": "https://mysite.com/my_billing_notification_url",
          "cid": "00000000",
          "crid": "3333333333",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}
```

### JSON delle notifiche push in-page

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "6c821461440c755b8a1c4f3efdbd7549c5513895",
          "impid": "90180978",
          "price": 0.0035,
          "adm": "{\"native\":{\"link\":{\"url\":\"http:\\/\\/mysite.com\\/landingpages\\/mypage\"},\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"url\":\"http:\\/\\/mysite.com\\/images\\/myad.jpg\",\"w\":720,\"h\":480}},{\"id\":2,\"title\":{\"text\":\"Titolo annuncio\"}},{\"id\":3,\"data\":{\"type\":2,\"value\":\"Descrizione annuncio\"}}]}}",
          "ext": {
            "btype": 1
          },
          "nurl": "http://network-domain.com/win-notification",
          "burl": "https://mysite.com/my_billing_notification_url",
          "cid": "4607067",
          "crid": "60958939",
          "iurl": "https://examplesite.net/library/4168260c416e688f5c64939044e178a84c00fca2419c2.mp4"
        }
      ]
    }
  ]
}
```

### JSON dell'interstitial a pagina intera

```json
{
  "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "seatbid": [
    {
      "bid": [
        {
          "id": "6cf48ee722a1a7b27f954fc87c6bd5dc7fcef269",
          "impid": "974090632",
          "price": 0.05,
          "adm": "<EXOCLICK_XML_OR_JSON_AD_MARKUP>",
          "ext": {
            "btype": 1
          },
          "nurl": "https://mysite.com/my_notification_url",
          "burl": "https://mysite.com/my_billing_notification_url",
          "iurl": "https://mysite.com/my_image.jpg",
          "cid": "7562017",
          "crid": "195600_115116297",
          "adid": "115116297",
          "cat": [],
          "adomain": [
            "www.exoclick.com"
          ],
          "w": 1600,
          "h": 900,
          "attr": []
        }
      ]
    }
  ],
  "bidid": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
  "cur": "EUR"
}
```

## Esempi di ADM

### Banner: banner immagine

```xml
<?xml version="1.0" encoding="ISO-8859-1"?>
<ad>
    <imageAd>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <imgUrl><![CDATA[http://mysite.com/images/myad.jpg]]></imgUrl>
    </imageAd>
</ad>
```

### Banner: banner video

```xml
<?xml version="1.0" encoding="ISO-8859-1"?>
<ad>
    <videoAd>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <videoUrl><![CDATA[http://mysite.com/videos/myad.mp4]]></imgUrl>
    </videoAd>
</ad>
```

### Banner: banner HTML con immagine

```html
<a href=\"https:\/\/mysite.com\/click.php?data=H4sIAAAAA...8Da8a74VIAQAA\" target=\"_blank\" ontouchstart=\"\" onclick=\"var href='https:\/\/mysite.com\/click.php?data=H4sIAAAAA...8Da8a74VIAQAA'; this.href = href + '&clickX=' + event.clientX + '&clickY=' + event.clientY;\"><img width=\"300\" height=\"250\" src=\"https:\/\/static.exoclick.rocks\/library\/432437\/7fed7f2794236bc6544da662be1368a1f5d73e91.jpg\" border=\"0px\" style=\"\"><\/a><img src=\"https:\/\/mysite.com\/cimp.php?data=TVRZM056UTVOak...2Y1Yw--\" width=\"1\" height=\"1\" border=\"0\" \/>
```

### Banner: banner HTML con video

```html
<a href=\"https://mysite.com\/click.php?data=H4sIAAAAAAAAAz1Pu27DMAz8FS...ffdr\" target=\"_blank\" ontouchstart=\"\" onclick=\"var href='https://mysite.com\/click.php?data=H4sIAAAAAAAAAz1Pu27DMAz8FS...ffdr'; this.href = href + '&clickX=' + event.clientX + '&clickY=' + event.clientY;\"><video playsinline autoplay loop=\"true\" muted=\"true\" preload=\"auto\" width=\"300\" height=\"250\" src=\"https:\/\/static.exoclick.rocks\/library\/432437\/c4e06d9622aa2e1799adfeed62ca6d1eebc73e9b.mp4\"><source src=\"https:\/\/mysite.com\/library\/111437\/c4e06d9622aa2e1799adfeed62ca6d1eebc73e9b.mp4\" type=\"video\/mp4\"><\/video><\/a><img src=\"https:\/\/syndication.{examplenetworkdomain}\/cimp.php?data=TVR...mQ1MzQ2OTUzYzg-\" width=\"1\" height=\"1\" border=\"0\" \/>
```

### Link diretti

```xml
<?xml version="1.0" encoding="ISO-8859-1"?>
<ad>
    <emailClick>
        <url><![CDATA[https://mysite.com/landingpages?el={email_encoded}]]></url>
    </emailClick>
</ad>
```

### Clic email

```xml
<?xml version="1.0" encoding="ISO-8859-1"?>
<ad>
    <emailClick>
        <url><![CDATA[https://mysite.com/landingpages?el={email_encoded}]]></url>
    </emailClick>
</ad>
```

### Video in-stream, video outstream, slider video

Puoi trovare maggiori informazioni sugli elementi VAST nella nostra dedicata [VAST](broken://spaces/GoSwRYjxsR1XS6va6yLj/pages/9bc0445f49a3265e583ed914fc194dfe67f75cb0) pagina.&#x20;

VAST remoto:

```xml
<?xml version="1.0" encoding="UTF-8"?>
<VAST version="3.0">
    <Ad id="1111111">
        <Wrapper>
            <AdSystem>EXOCLICK</AdSystem>
            <VASTAdTagURI><![CDATA[https://external.adserver.com/xml?cid=1111111]]></VASTAdTagURI>
            <Impression id="exotr">
                <![CDATA[https://syndication.mysite.com/vregister.php?a=vimp&tracking_event=impression&idzone=22222&data=abcd]]></Impression>
            <Error>
                <![CDATA[https://syndication.mysite.com/vregister.php?a=vview&errorcode=[ERRORCODE]&idzone=22222]]></Error>
            <Creatives>
                <Creative sequence="1" id="12345">
                    <Linear>
                        <TrackingEvents>
                            <Tracking id="prog_1" event="progress" offset="00:00:10.000">
                                <![CDATA[https://syndication.mysite.com/vregister.php?a=vview&tracking_event=progress&progress=00:00:10.000&idzone=22222&data=abcd]]></Tracking>
                        </TrackingEvents>
                        <VideoClicks>
                            <ClickThrough>
                                <![CDATA[https://syndication.mysite.com/click.php?data=abcd]]></ClickThrough>
                        </VideoClicks>
                    </Linear>
                </Creative>
            </Creatives>
        </Wrapper>
    </Ad>
</VAST>
```

VAST locale:

```xml
<?xml version="1.0" encoding="UTF-8"?>
<VAST version="3.0">
	<Ad id="123456">
		<InLine>
			<AdSystem>mysite.com</AdSystem>
			<AdTitle/>
			<Impression id="exotr">
				<![CDATA[http://syndication.mysite.com/vregister.php?a=vimp&tracking_event=impression&idzone=123456&2027add921916df3805db53a7c6af183=tsVuZ8uHLjt4ddvLjq4d_XDz65dddlTlK8E.etqayWunDNRRTXA3GxK9Yw85nw11QVuLvzVVysSOZyzSsSObmppNcDbDdrlNcFTlOfDXA3PYzHBU.5Tnw1wN1QVuZ8NcDeM0rmfDXA20xW49NThnw1wNtMSTsQPS58NcDdrFMDFcE0ufDXA3NVnw1wNs0zXVOU58NcDbblsDTmfDXA20xTTA5Tnw1wNwVT58NdVjOfDXaxHY5nw1z2MxwVPuUr0sVuZ8Nc9jMcFT7lK7VlNLkrWGaJ4GtpiSdiB6VdqymlyVrDNE8DW5e0.xK84vXMvPYzHBU.5Tnx1uXtPsSvOL1zLyuV3TUxZ8dbDa9eE7mfDW7NTIxXnrgblcrumpiz462prJa6cF5qYHoJWI81FFNb9dc6967s1NzFLbja7s1OeuBuemZuxqtdpitx6anDPhrnpgagleXkmbcjz4a36656s.GupqlxyVelyqaOyuCaXPXZU5SvA3nw12UxrvsVP564JJ6XKqoJpV6q2K7Ks.GuCSelyqqCaVeCW1iOBtelxiqaXPhrpcdcpcpXqgrcXfmqrlYkcz1sNsxzNRZ8NcDczrrlOfDXA3GxK3BK8vOw85nw1uXuNWVwTSr1wSOZ64G22K2GnJa3Kc.GuBtpimmByleqaylpzPhrlmqapgnrz4a4JWpnpYK5l5Jm3M.GutyqteSZtzPhrpcegmlXecmlYkcXgbz4a56Zr8F6q2K7Ks9vHXA3OxTXK5Tnw1tQV4LvOTSsSOLwN58NcrlbDVkFeC89M1.C9eE7meuVythqyCvBeema_BdtypqmCeuCaXPWw2zHM1Eva5TnrgknpcqqgmlXYjjXgltYjgbXpcYqmlqz4a6rGeWfDXVYzzz4a6mqYJ6168J3M9dTVME9a8rEjmeupqmCete1ynPWzTNdU5Sva5Tnw12058NcEtblMrEefDXZU5Su0xPPBK9nw12VOUrtMTzwSvLu0uUWOStYZ8NdtlkDefHty49fPXn269uXnl08c.vTtwY7.ejnXl5Y5cNdcEjlVbEk.fHty49fPXn2662ppooHGppanJa8.M]]>
			</Impression>
			<Error>
				<![CDATA[http://syndication.mysite.com/vregister.php?a=vview&errorcode=[ERRORCODE]&idzone=4286963&dg=123456-53781245-2-0-0-InLine]]>
			</Error>
			<Creatives>
				<Creative sequence="1" id="53781245">
					<Linear>
						<Duration>00:00:14.40</Duration>
						<TrackingEvents>
							<Tracking id="prog_1" event="progress" offset="00:00:10.000">
								<![CDATA[http://syndication.mysite.com/vregister.php?a=vview&tracking_event=progress&progress=00:00:10.000&idzone=123456&2027add921916df3805db53a7c6af183=tsVuZ8uHLjt4ddvLjq4d_XDz65dddlTlK8E.etqayWunDNRRTXA3GxK9Yw85nw11QVuLvzVVysSOZyzSsSObmppNcDbDdrlNcFTlOfDXA3PYzHBU.5Tnw1wN1QVuZ8NcDeM0rmfDXA20xW49NThnw1wNtMSTsQPS58NcDdrFMDFcE0ufDXA3NVnw1wNs0zXVOU58NcDbblsDTmfDXA20xTTA5Tnw1wNwVT58NdVjOfDXaxHY5nw1z2MxwVPuUr0sVuZ8Nc9jMcFT7lK7VlNLkrWGaJ4GtpiSdiB6VdqymlyVrDNE8DW5e0.xK84vXMvPYzHBU.5Tnx1uXtPsSvOL1zLyuV3TUxZ8dbDa9eE7mfDW7NTIxXnrgblcrumpiz462prJa6cF5qYHoJWI81FFNb9dc6967s1NzFLbja7s1OeuBuemZuxqtdpitx6anDPhrnpgagleXkmbcjz4a36656s.GupqlxyVelyqaOyuCaXPXZU5SvA3nw12UxrvsVP564JJ6XKqoJpV6q2K7Ks.GuCSelyqqCaVeCW1iOBtelxiqaXPhrpcdcpcpXqgrcXfmqrlYkcz1sNsxzNRZ8NcDczrrlOfDXA3GxK3BK8vOw85nw1uXuNWVwTSr1wSOZ64G22K2GnJa3Kc.GuBtpimmByleqaylpzPhrlmqapgnrz4a4JWpnpYK5l5Jm3M.GutyqteSZtzPhrpcegmlXecmlYkcXgbz4a56Zr8F6q2K7Ks9vHXA3OxTXK5Tnw1tQV4LvOTSsSOLwN58NcrlbDVkFeC89M1.C9eE7meuVythqyCvBeema_BevCdzPXK5Ww1ZBXgvPTNfgu25U1TBPXBNLnrYbZjmaiXtcpz1wST0uVVQTSrsRxrwS2sRwNr0uMVTS1Z8NdVjPLPhrqsZ558NdTVME9a9eE7meupqmCeteViRzPXU1TBPWva5TnrZpmuqcpXtcpz4a7ac.GuCWtymViPPhrtssgbz49uXHr568.3Xt568effp579uDHfz0c68vHft111wSOVVsST58e3Lj189efbrrammigcamlqclrz4w]]>
							</Tracking>
						</TrackingEvents>
						<VideoClicks>
							<ClickThrough>
								<![CDATA[https://syndication.mysite.com/click.php?data=H4sIAAAAAAAAA0VPOWrEQBD8ipJNhz7nCJ04ceA3jEcaVljHosNg04_3rByY6oKGKqq6RQRQ0NDux_HYb_xyo9c2X3lz_bAf45KPcV3cuU2urLMZEjW3J9Sk7NV.hm195O3zUhGckAOHphwikqgJRZ88myKatSIyVIMGe5aaBk1UmbnGFNmBsMbQ4imSoIJ_er1qLNLXD04ackqiUXzhUhgRayktB2wfj6Ff5zwu1yVwoZvG2p74nobufs7ruXV2mf9hjQx27fonSeP7m8WUGfoiFWqh7OsQasA4RCYMgDH9Aqi26WQ6AQAA]]>
							</ClickThrough>
						</VideoClicks>
						<MediaFiles>
							<MediaFile delivery="progressive" type="video/mp4">
								<![CDATA[https://staticcdn.mysite.com/library/195600/5b7d9ad16e4b86ba8695f867e9a8464fc4444943.mp4]]>
							</MediaFile>
						</MediaFiles>
						<Icons>
							<Icon>
								<IconClicks>
									<IconClickThrough>var.destination.url.com</IconClickThrough>
								</IconClicks>
							</Icon>
						</Icons>
					</Linear>
				</Creative>
			</Creatives>
      <Extensions>
    <Extension>
        <TitleCTA>
            <MobileText>Visualizza altro</MobileText>
            <PCText>Visualizza altro</PCText>
            <Link><![CDATA[]]></Link>
            <Tracking><![CDATA[https://click.tracking.com/click.php?data=H4sIAAAAAAAAA0...-]]></Tracking>
        </TitleCTA>
    </Extension>
</Extensions>
		</InLine>
	</Ad>
</VAST>
```

### Popunder

```xml
<?xml version="1.0" encoding="ISO-8859-1"?>
<ad>
    <popunderAd>
        <url><![CDATA[http://mysite.com/landingpages/mypage]]></url>
    </popunderAd>
</ad>
```

### Annunci nativi

```
"{\"native\":{\"link\":{\"url\":\"https://mysite.com/landingpages/mypage\"},\"eventtrackers\":[{\"event\":1,\"method\":1,\"url\":\"https://myEventTracker1.com\"}],\"assets\":[{\"id\":1,\"title\":{\"text\":\"Titolo annuncio\"}},{\"id\":2,\"data\":{\"value\":\"Descrizione annuncio\"}},{\"id\":4,\"data\":{\"value\":\"Brand annuncio\"}},{\"id\":3,\"img\":{\"url\":\"https://mysite.com/images/myad.jpg\",\"w\":300,“h”:300,}}]}}"
```

Che si basa sul seguente oggetto:

```json
{
  "native": {
    "link": {
      "url": "https://mysite.com/landingpages/mypage"
    },
    "eventtrackers": [
      {
        "event": 1,
        "method": 1,
        "url": "https://myEventTracker1.com"
      }
    ],
    "assets": [
      {
        "id": 1,
        "title": {
          "text": "Titolo dell'annuncio"
        }
      },
      {
        "id": 2,
        "data": {
          "value": "Descrizione dell'annuncio"
        }
      },
      {
        "id": 4,
        "data": {
          "value": "Marchio dell'annuncio"
        }
      },
      {
        "id": 3,
        "img": {
          "url": "https://mysite.com/images/myad.jpg",
          "w": 300,
          "h": 300
        }
      }
    ]
  }
}
```

### Annunci con notifiche push

```
{\"native\":{\"link\":{\"url\":\"http://mysite.com/landingpages/mypage\"},\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"url\":\"http://mysite.com/images/myad.jpg\",\"w\":720,\"h\":480}},{\"id\":2,\"title\":{\"text\":\"Titolo annuncio\"}},{\"id\":3,\"data\":{\"type\":2,\"value\":\"Descrizione annuncio\"}}]}}
```

Che si basa sul seguente oggetto:

```json
{
  "native": {
    "link": {
      "url": "http://mysite.com/landingpages/mypage"
    },
    "assets": [
      {
        "id": 1,
        "required": 1,
        "img": {
          "url": "http://mysite.com/images/myad.jpg",
          "w": 720,
          "h": 480
        }
      },
      {
        "id": 2,
        "title": {
          "text": "Titolo dell'annuncio"
        }
      },
      {
        "id": 3,
        "data": {
          "type": 2,
          "value": "Descrizione dell'annuncio"
        }
      }
    ]
  }
}
```

### Notifiche push in-page

```
{\"native\":{\"link\":{\"url\":\"http:\/\/mysite.com\/landingpages\/mypage\"},\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"url\":\"http:\/\/mysite.com\/images\/myad.jpg\",\"w\":720,\"h\":480}},{\"id\":2,\"title\":{\"text\":\"Titolo annuncio\"}},{\"id\":3,\"data\":{\"type\":2,\"value\":\"Descrizione annuncio\"}}]}}
```

Che si basa sul seguente oggetto:

```json
{
  "native": {
    "link": {
      "url": "http://mysite.com/landingpages/mypage"
    },
    "assets": [
      {
        "id": 1,
        "required": 1,
        "img": {
          "url": "http://mysite.com/images/myad.jpg",
          "w": 720,
          "h": 480
        }
      },
      {
        "id": 2,
        "title": {
          "text": "Titolo dell'annuncio"
        }
      },
      {
        "id": 3,
        "data": {
          "type": 2,
          "value": "Descrizione dell'annuncio"
        }
      }
    ]
  }
}
```

### Interstitial a pagina intera

```
<?xml version="1.0"?><ad><iframeAd><url><![CDATA[https://mysite.com/fpi-render.php?data=TVRjME9UY3lPVE15Tm53]]></url></iframeAd></ad>
```


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.exoclick.com/rtb/it/editori/rtb-aperto/open-rtb-publisher-code-examples.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.